"When we first started Lighting Investment Co., Ltd., we were not much better than other new start-up companies. When we started our first project, we didn't even have enough staff. Under such circumstances, do you think we need to do publicity work when our new project opens?"

Nie Yutian nodded immediately: "Of course we need it. You are a newly opened store and don't have old customers. If you don't promote it and attract passers-by, then you will have no customers, right?"

Although Nie Yutian has never started a business, she can apply the same thinking principles to movies.

A movie with a crew consisting entirely of newcomers and no fans at all, would have no chance of attracting anyone to watch it if it was released like this.

Just like, like now.

Guan Yingying fell into reminiscence. She smiled and said, "Yes, I thought the same as you at the beginning. Obviously, car simulation is a very novel thing. There is nothing like it in the whole world. Why not promote it?"

Nie Yutian also knew about the Car Simulation Bar, she just didn't know that there was no publicity for its opening.

It’s really incredible, because the final result of the car simulation bar was a huge success.

It is impossible to queue up in Shanghai, and you have to pay scalpers to queue for you.

For a business like this, there is no publicity or promotion?

Is this true or false?

Guan Yingying saw Nie Yutian's confusion, she shook her head and said, "Business wasn't booming right after we opened. We had no business at all in the first three days of opening."

"ah?"

Nie Yutian's eyes widened. She didn't expect it to be like this.

"What happened next? Why did it become so popular?"

Nie Yutian was really curious about how a mediocre business could be turned into a nationwide hit.

Guan Yingying closed her eyes and began to review the situation in her mind.

"We have a good foundation. As the saying goes, a good blacksmith must have strong tools. We have achieved perfection in products and services. The car computer alone costs the same as a real car. In order to provide a better user experience, Yuan also gave up the lowest-cost VR technology and chose real-time games on four screens. At the same time, the game ROM we made is also for the pursuit of complete reality."

After Guan Yingying finished reviewing, she also consolidated her thoughts.

"We have made our products and services the best, and we have found the most suitable target group. At that moment, we became popular on Little Green Book, and countless people who wanted to practice driving came to us to practice driving for real. And those players who pursue realism also want to experience the ultimate real racing game experience here."

"That's how we made the car simulation bar popular through word-of-mouth."

Nie Yutian widened her eyes. She didn't expect that in 2023, there would still be such a saying that good wine needs no bush.

Guan Yingying continued, "Originally, I thought that this car simulation was just luck. But the Lose restaurant later made me agree with Yuan's entrepreneurial values."

"Lose Restaurant, what's going on?"

Nie Yutian naturally knew the fame of Lose restaurant.

Originally, Lose restaurant was only popular on the Internet, but as more and more foreign celebrities recommended this restaurant.

Lose Restaurant has gradually become known to Chinese netizens.

It turns out that there is a restaurant like this in China that specializes in foreign cuisine, and the food is so delicious that it has conquered many foreign locals.

Young people like Nie Yutian naturally know the name of Lose restaurant.

Moreover, there are many students returning from studying abroad.

After eating at Lose restaurant, they said it was as authentic as what they had eaten locally, but the taste was hundreds of times stronger.

Nie Yutian also knew that Lose restaurant was founded by her best friend, and she really wanted to know how Lose restaurant became successful.

Obviously, this is a restaurant founded by Chinese, so why has it become so popular overseas?

Guan Yingying also started talking and never stopped.

She still revisited the Lose restaurant.

"At first, it was Yuan who wanted to open a huge restaurant in the suburbs. I was very surprised at first, why would he open a huge restaurant in the suburbs."

After listening to this, Nie Yutian, who was standing by, also nodded frantically.

"That's right, a giant restaurant in the suburbs is just a farm stay, right?"

Guan Yingying smiled and pointed at Nie Yutian and said, "Yes, that's what I thought at the time. Yuan said that he had only a few requirements. He required the ingredients to be high-end and all organic. At the same time, there couldn't be a sign on the door. You know, if a restaurant doesn't have a sign on the door, how would customers know it's a restaurant?"

Nie Yutian echoed, "That's right, customers don't even know this is a restaurant, how can they come in to eat?"

Guan Yingying also nodded repeatedly: "At that time, A Yuan gave me a map and said that the restaurant must be opened near his wreath. I searched for a long time according to the map and finally found such a good place as Shengshi Jiangnan."

A bright light flashed in Nie Yutian's eyes. She knew that the Lose restaurant was in this community.

Here comes the point of the story.

Nie Yutian sat seriously, listening to Guan Yingying's words with both ears perked up, as if afraid that he had missed something.

"Shengshi Jiangnan was not a high-end restaurant at that time. Moreover, it was famous for its large number of foreigners. But I began to understand Yuan's plan. High-end ingredients and organic food, aren't these what foreigners pursue?"

My dear, there is more to this chapter. Please click on the next page to continue reading. It’s even more exciting later!