In April, the weather in Beijing was still a bit chilly.

Since the Tom and Jerry movie became a nationwide hit during the Spring Festival and topped the box office in film history, Qitian Animation's popularity across the internet has reached an unprecedented peak.

Jiang Xia, the chief director, is currently only a sophomore in college, yet he has accomplished such an amazing feat, which is truly remarkable.

During this period, Qitian Company received many interview requests from the media, but Jiang Xia politely declined them all.

His reason was simple: he just wanted to make animation quietly and present the best works to everyone.

After these words were spread, they were immediately praised by countless netizens, who said that President Jiang is a pure person who did not get carried away by his achievements. Only by maintaining his sincerity towards animation can he create such excellent works as Tom and Jerry.

Upon seeing the comments online, Jiang Xia simply smiled faintly and made no further response.

Qitian Animation has been receiving too much attention lately, and the employees have become quite restless, which is not a good thing. He needs time for the entire company to settle down and focus on the animation itself, rather than on the various accolades from the outside world.

I logged onto D station immediately after the Tom and Jerry movie ended its theatrical run.

However, this time it's not free. D-site has introduced a premium membership system for the first time. Some works marked with the VIP label require a premium membership or spending 30 coins for temporary unlocking before they can be played normally.

Compared to the requirement of obtaining one coin per day, 30 coins represent a month of active user time, which sounds a bit pricey, but it's a way to get something for free.

Despite many people criticizing D-site online for forgetting its original purpose and changing its nature, in this parallel world that values ​​copyright, paying to watch seems to be a perfectly normal thing.

What's more, you can also get them for free with free coins.

Just imagine, if the Tom and Jerry movie were available for free to watch immediately after its theatrical run, wouldn't that be a huge betrayal of loyal fans? Wouldn't those who paid to go to the cinema be truly innocent victims?

Therefore, the premium membership viewing model has received considerable support. Those who are unwilling to spend money can simply spend a month unlocking it with coins.

After all, there's no such thing as a free lunch. D-site needs money to operate and maintain, right?

If D-site shuts down, where will they find such a conscientious website again?

Moreover, the premium membership is not mandatory, and even for regular users, basic functions will not be affected in any way.

Of course, there are still privileges for premium members.

For example, user nicknames can be changed to a noble and eye-catching red, VIP videos can be watched freely, 720P picture quality can be upgraded to 1080P, merchandise purchased through D-site can enjoy discounts, and bullet comments can be in various colors, etc.

At first glance, the benefits seem similar to those of a regular member, but look at QQ next door. Even though QQ membership is not very useful, so many people still recharge it every month.

Crucially, Jiangxia's pricing is not expensive; for just 20 yuan per month, you can enjoy premium membership benefits.

Given Qitian Company's current good reputation, many netizens have shouted the slogan "Recharge for love and faith". In just a few days, a small number of premium members have emerged on D-site.

The number of views for the Tom and Jerry movie also exceeded 700,000 in a short period of time. If converted into box office revenue based on the membership price, it is estimated to be close to 10 million yuan. After all, a large part of these people used 30 coins to unlock and watch it.

However, this is just the beginning. The Tom and Jerry movie will be permanently released on their own platform, and the number of views will gradually increase over time.

Looking at the nearly 400,000 premium members in the backend, Jiang Xia was slightly surprised; the number was a little higher than she had imagined.

Currently, D-site has more than 20 million official members, of which more than 10 million are active users every day. Based on this, Jiang Xia thought that 200,000 paid users would be enough, but he did not expect the number to have more than doubled.

This is perhaps why D-site has become the largest youth culture community and video website in China. After a year of accumulation, it has formed a large number of loyal users.

Even so, the road to cultivating paying users remains long and arduous.

To reach the scale of over 20 million premium members that Bilibili had in its previous life, it will probably need several more years to accumulate experience.

In mid-April, the DiliDili App, perfectly adapted to iOS and the installed system, was officially launched. Its icon is a small TV combined with the shape of auspicious clouds.

From then on, users could watch D-site videos anytime, anywhere on their Apple phones, bringing another huge influx of traffic to D-site.

It is estimated that by the second half of this year, domestic smartphones will usher in an era of flourishing development, and domestic mobile phone manufacturers will enter a period of rapid growth.

At that time, D-Station App will quickly seize the mobile market as the mobile market expands rapidly.

In the realm of animation, Slam Dunk has currently been updated to 51 episodes, firmly holding the top spot among shonen anime. Its excellent plot and character design have attracted a large number of fans, both those who like basketball and those who don't.

Although Qitian Animation defined Slam Dunk as a free anime from the beginning, the value of various peripheral products derived from this IP has long exceeded the production cost.

Not to mention the most basic character figurines, the collaborative jerseys, sneakers, basketballs, and sports drinks, each of which can bring Qitian Animation several million in revenue.

Some game companies have even contacted Qitian Animation, wanting to acquire the copyright to make a game based on Slam Dunk, but due to price differences, they have not yet reached an agreement.

As a reborn person, Jiang Xia was all too aware of the money-making power of games. A good game could easily generate hundreds of millions or even billions of yuan in revenue per month. Thinking of the wildly popular Honor of Kings in his previous life, which had an average daily revenue of over 100 million yuan per year, it was much more profitable than making movies.

If it weren't for his limited energy, he would love to start a game company and let the penguins of this world know who the real boss is.

But he only thought about it. Even if he invested in a game company, its technological foundation in the game field would definitely not be comparable to Tencent's.

More likely, they painstakingly created a classic game from the past, only to have it copied by Tencent shortly afterward, allowing Tencent to use its massive user base to launch a counterattack.

Therefore, it's better to continue focusing on animation-related matters. At least in this field, Qitian Company has already achieved a level of leadership.

Even if Tencent enters the animation field a few years later, it is impossible for it to do better than him.

This is Jiangxia's confidence.