170: Every word counts!

The sales figures are not bad.

Although not as good as those powerful live-streaming hosts, they are much better than the average newcomers.

It was mainly the hot sales of electric baking pans and juicers that stunned Xu Yao. Just as Hua Bin said, she was not a food blogger and had never reviewed small kitchen appliances. How could she sell so many electric baking pans and juicers?

"Isn't someone trying to trick me?"

Xu Yao was very alert. "Has anyone placed a lot of orders at once?"

Placing a lot of orders at once and then choosing to cancel them is a prank as disgusting as a toad lying on someone's instep. But Xu Yao knows someone who actually behaves in this way.

“There are no duplicate orders from the same address.”

Obviously, Hua Bin also thought of this possibility, so Hua Bin also specifically looked at the background data.

Xu Yao was worried: "Then we can only wait a few days to see if there are a lot of returns."

Hua Bin advised Xu Yao not to think too much. He felt that the atmosphere in Xu Yao's live broadcast room had always been good. Consumers who placed orders without Xu Yao shouting at them would not be likely to return the products.

"That might work to your advantage."

Selling more is of course a good thing. If the return rate of Xu Yao’s live broadcast room is lower than others under the same sales volume, then there will definitely be more merchants looking for Xu Yao to promote their products!

Overall, although the data from Xu Yao's first live broadcast is still far from that of popular anchors, it has reached the goal that Xu Yao set for her employees in the meeting. Both Hua Bin and other employees in the studio have become motivated.

If Gu Jun hadn't called Xu Yao, she would have wanted to strike while the iron was hot and summarize the pros and cons of today's live broadcast with everyone.

Gu Jun drove her home. Hearing that she was still energetic in the meeting, Gu Jun admired her: "Do you know what time it is? Even a company like Huahu would not call employees together for a meeting at this time unless it was the eve of a new product launch or a major bug in the app."

Xu Yao thought so too.

She is not stingy with her employees, but her studio is just a startup, and the treatment she gives to her employees is definitely far worse than Huahu. Huahu pays such high salaries but doesn't ask its employees to hold meetings in the middle of the night. Her behavior is definitely that of an unscrupulous capitalist!

"Everyone, go back and rest early. From now on, you will get half a day off with pay the day after a live broadcast!"

Staying up late and getting up early is a recipe for sudden death.

Xu Yao's words drew cheers, and everyone was shouting "Long live Sister Xu Yao." Xu Yao felt quite guilty.

If Gu Jun hadn't reminded her, Xu Yao would have become an unscrupulous capitalist.

Seeing Xu Yao coming downstairs, Gu Jun took out the thick clothes he had prepared long ago and put them on her.

"It's your first live broadcast, you must be exhausted, right?"

Xu Yao nodded. "I'm physically tired, but mentally excited. I want to watch today's live broadcast from the beginning and review my performance during a normal live broadcast."

"I wrote an analysis brief on your live broadcast."

Gu Jun didn't deliberately take credit for it. He knew Xu Yao was a serious person, and since she had chosen to do livestreaming, she would definitely study hard in this field. Gu Jun couldn't give Xu Yao a backdoor by simply giving her a lot of traffic, nor could he pay her to inflate her data, but he took notes as he watched Xu Yao's livestream. When Xu Yao's livestream ended, Gu Jun had completed a thousand-word analysis report.

At Gu Jun's signal, Xu Yao took out Gu Jun's handwritten analysis briefing from the glove box of the co-pilot seat.

——Gu Jun’s handwriting is so beautiful!

With the help of the car lights, Xu Yao read every word of the questions that Gu Jun summarized for her.

First, Gu Jun affirmed Xu Yao's attempt at a new way of selling goods through live streaming. Gu Jun was not blindly praising her; he felt that this method was suitable for Xu Yao, but at present, the actual operation was still a bit rough. For example, Xu Yao used too much formal language when introducing the product, which could please a small number of viewers but also had great limitations. Secondly, Gu Jun emphasized "target customers." Developing an APP requires target customers, and selling goods naturally requires target customers as well. Xu Yao's first live broadcast still had some problems in product selection. Whether it was toiletries, skin care products, perfumes, or even Xu Yao's best-selling electric griddle tonight, the prices were relatively expensive.

"But I've sold over 2,000 electric griddles..."

Xu Yao didn't know how valuable Gu Jun's analysis briefing was.

If Jiang Mingjia could get the analysis briefing written by Gu Jun himself, she would be so happy that she would faint.

Xu Yao was unaware of this.

She thought Gu Jun's analysis was very powerful, but she also had her own ideas and would not just do whatever Gu Jun said.

Especially regarding the fact that the products she selected were a bit expensive, Xu Yao felt that she was not wrong.

How to ensure the quality of products that are too cheap?

How can she let her fans buy it without quality assurance!

In real life, Gu Jun could obey Xu Yao's every command, but when it came to work, his tone unconsciously grew serious. "It's just over 2,000 units. When those big anchors are promoting products, as long as a product set is discounted enough, they can sell out 2,000 or 3,000 units of stock in seconds. But how long did it take you to sell over 2,000 electric griddles? An electric griddle that costs over 300 yuan isn't cheap anywhere. If you had chosen one that costs over 200 yuan tonight, you would have sold at least a thousand more units. Yaoyao, don't underestimate your popularity and influence, but don't overestimate the purchasing power of the audience in the live broadcast room. The vast majority of viewers are very sensitive to product prices. A shampoo set priced at 168 yuan is definitely not as popular as one priced at 68 yuan. This isn't something you and I can decide; it's the true reaction of the entire market."

Xu Yao was stunned by what Gu Jun said.

According to Gu Jun, none of the products she selected for tonight's live broadcast were correct.

If Gu Jun didn't wake her up tonight, Xu Yao didn't know how long it would take for her to realize this problem.

It’s obvious that in the three years that she has been a fashion blogger, she has recommended affordable and useful items to her fans. Why did she choose expensive products this time?

Xu Yao reflected on herself.

Maybe it’s because the time she spent in poverty was too short.

It has been less than four years since the Xu family went bankrupt.

In the previous 22 years, Xu Yao had never suffered from poverty.

When she was renting a small apartment, Xu Yao lived frugally. She herself was constantly trying to find ways to save money, so it was natural for her to recommend affordable and good products to her fans. After her flash marriage to Gu Jun, Xu Yao moved to Shenghai Garden. While the house wasn't hers, it was located in an upscale residential complex in southern city. From the neighbors to the property management, everything was a world away from a small rental. Furthermore, Xu Yao quickly gained popularity after switching to the Huahu short video platform. Many major cosmetics and daily necessities brands approached her to promote them. Since she didn't have to spend money on these items herself, and her income was steadily increasing, she naturally didn't notice the specific cost of using such high-end products. Even without sponsorship, if Xu Yao had purchased these items herself, the cost would have been nothing compared to her income.

This is how the products were selected for this live broadcast. Xu Yao didn’t think the products in her live broadcast room were expensive, and Hua Bin didn’t think so either.

Huabin had a good income when he worked in an advertising company. These products were just normal daily necessities for him and had nothing to do with luxury at all.

But what about Xu Yao’s “target customers”?

Fans of Xu Yao include white-collar workers and students.

White-collar workers can buy a set of skin care products for hundreds of dollars, but it is a bit difficult for students to buy them!