In his previous life, Lin Yifeng was tricked by his first love into going abroad, missing the period of rapid development in his homeland.
He finally managed to amass a fortune of hundreds of...
The most obvious example is that since Tianfu Cola was acquired by Pepsi, Pepsi has been using Tianfu Cola's mature production lines to continuously manufacture its own products.
This caused Tianfu Cola to gradually disappear from the market, eventually vanishing from what was once one of the top eight beverages in China.
Similarly, beverages like Beibingyang and Shanhaiguan have gradually withdrawn from the domestic market after being acquired by the two major companies, Coca-Cola and Pepsi.
"Brother Feng, what should we do?"
"Shall we switch brands now? Coca-Cola or Pepsi?"
"Let's continue using it for now."
Xu Qingyi asked Lin Yifeng with concern.
Lin Yifeng shook his head.
"No need to change it now."
"This stuff has developed a fixed flavor."
"A hasty change could easily disrupt our current market."
"Old Guo, did you ask how much Tianfu Cola is still in stock in Zhongzhou?"
Guo Fengsheng was slightly taken aback, and an embarrassed expression appeared on his face.
"This is so sudden, I haven't even asked about it."
Lin Yifeng nodded, rubbed his temples, and looked somewhat helpless.
"Alright, I'll go with you tomorrow."
"Let's discuss it first."
"As a worst-case scenario, we should order an extra batch in advance, just in case."
Just as Guo Fengsheng said.
The acquisition of Tianfu Cola somewhat disrupted Lin Yifeng's plans.
This event was originally supposed to happen a year later, but it has been brought forward significantly, which is most obviously causing unease among local distributors.
Once Tianfu Cola is successfully acquired, they certainly won't choose to stockpile inventory, as no one knows what the future holds for Tianfu Cola.
The best-case scenario right now is that Tianfu Cola can maintain its supply until it is fully acquired.
The worst-case scenario is that there will likely be a severe shortage of Tianfu Cola, and local distributors will stop ordering it and choose to stock more Pepsi or other brands.
Of course, all of this will only be clear after meeting with the local suppliers in Makino City.
The next morning, Guo Fengsheng picked up Lin Yifeng in his car and drove directly to the suburbs.
After leaving Lin Yifeng's place last night, Guo Fengsheng contacted Wallace's supplier that same night; this was quite a big deal.
The supplier was also extremely anxious and suggested they meet to discuss the matter.
When we drove to the warehouse area on the outskirts of the city, there were many workers unloading goods that had been brought over from the production plant in Zhongzhou Province the night before.
Compared to when Guo Fengsheng came to observe last year, the number of Tianfu Cola stores has decreased by more than half.
Normally, a dozen or so trailer trucks would be used for deliveries, but now it's down to just two or three. All told, this shipment is probably less than half of what it used to be.
At the entrance, a man wearing black-rimmed glasses was smoking and directing the workers. His brows were furrowed, and even from a distance, you could see that this middle-aged man was irritable and agitated.
"Brother Zheng!"
Guo Fengsheng shouted.
The man turned to look at Lin Yifeng and Guo Fengsheng, and his brows finally relaxed a little.
"You're here?"
"Let's go, let's go inside and talk, let's go inside and talk."
The man offered him a cigarette, which Lin Yifeng initially refused, but Guo Fengsheng lit one anyway.
The three of them walked to a small bungalow behind the warehouse. After entering the house, Manager Zheng also let out a long sigh.
"This is not a good matter."
"I haven't been to headquarters yet."
"But I heard from the people above that this time it's probably going to be sold to Pepsi."
Manager Zheng stubbed out his cigarette in the ashtray, muttering complaints all the while.
"You know, things were going so well, why are you suddenly going to sell it to foreign investors?"
"The headquarters doesn't treat us like human beings at all!"
"What kind of mess is this?!"
Upon hearing this, Guo Fengsheng and Lin Yifeng could only manage a wry smile.
What the other party said is indeed correct.
Despite the apparent collaboration between the two companies, this massive change means that Tianfu Cola is essentially just an appendage of a global giant like Pepsi.
To put it bluntly, if Pepsi succeeds in the acquisition, it will be equivalent to firmly grasping the lifeline of Tianfu Cola.
If Tianfu Cola wants to break free from this situation, it will have to suffer huge losses.
The most fatal flaw is that although Tianfu Cola headquarters made a fortune this time, it lost the support of local distributors in the surrounding areas.
Tianfu Cola probably knows very well that they are big players in the beverage industry, and even if these people leave, there will definitely be others who would love to be their agents.
The problem is that doing business is all about reputation.
The cooperation between local businesses and other companies has nothing to do with the headquarters.
If problems arise at headquarters, it is ultimately the agents like Manager Zheng who suffer the most. They will bear all the losses and lose their reputation in the local area.
Tianfu Cola is too arrogant.
He believed that with their fame, they had no shortage of market share, but he completely failed to consider whether they would still have any say in various places after being acquired.
Moreover, Lin Yifeng was well aware that if the acquisition succeeded, Tianfu Cola's production lines would most likely have to be shut down and converted into Pepsi's contract manufacturers.
Although Pepsi sells Tianfu Cola, outsiders may think they are actually buying Tianfu Cola because of its reputation.
In reality, what Pepsi wanted to buy was Tianfu Cola's production lines and sales channels across the country.
In other words, Pepsi used Tianfu Cola to help them completely open up sales channels in various provinces across China, allowing Pepsi to seize the market from the very beginning.
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