To put it bluntly, back then, beverage companies like Beibingyang, Tianfu Cola, and Shanhaiguan were all taken advantage of by Coca-Cola, Pepsi, and Master Kong.
Ultimately, this led to their brand's complete withdrawal from the market. The only product line that remained was the "Uni-President" series, but it was completely different in scale from companies like Tianfu Cola.
Uni-President not only has a domestic market, but also has distribution channels in parts of Asia. In addition to beverages, it is also involved in various other industries.
Of course, Uni-President Group will find it difficult to compare with global companies like Coca-Cola and Pepsi in the future, but at least they will still have a certain position in the domestic market.
If Lin Yifeng were to offer his evaluation, that would be best.
That was the step taken by Tianfu Cola, which completely led them to their doom.
"What should we do, Mr. Lin? Do you still want to place the order?"
Manager Zheng looked at Lin Yifeng in front of him with a hint of hesitation in his eyes.
"Just tell me directly."
"I'm sorry for what happened."
"I never expected something like this to happen."
Manager Zheng was also very annoyed. Their sales of Tianfu Cola in Zhongzhou Province were not bad, but they were far from dominating the market.
Since Lin Yifeng opened Wallace in Muye City and Shanyang City, their sales have soared.
This has made many people in the Central Plains region fall in love with the unique Chinese medicine flavor of Tianfu Cola, and has further boosted their overall sales.
Two months after Wallace opened, it was followed by a steady stream of customers from various places.
With Wallace's massive sales, Manager Zheng thought he was about to reach the pinnacle of his life, but Tianfu Cola headquarters gave him a rude awakening.
Given the current situation, it's quite possible that Wallace will change its brand.
However, Manager Zheng was also convinced of one thing: as long as Lin Yifeng was going to change brands, he was prepared to become a distributor as well. As long as he followed Lin Yifeng's path, he was sure he could make money.
Now he also wants to see what Lin Yifeng's attitude is. If it is to change the brand, he is prepared to clear out the inventory and prepare to introduce a new brand.
If it continues to be Tianfu Cola, he will give Lin Yifeng a little more faith and grit his teeth and persevere a little longer.
Manager Zheng stared intently at Lin Yifeng, which made Lin Yifeng feel a little uncomfortable.
He pondered for a moment, then gave his instructions in a soft voice.
"This isn't urgent. First, make sure we have enough supply of Wallace."
"Secondly, you're also gritting your teeth and persevering. I feel that the Tianfu Cola thing is probably a bit risky."
"You should contact other brands in advance so we can prepare a backup plan for you."
“If any problems arise, Wallace is very likely to sever ties with Tianfu Cola.”
Lin Yifeng had been prepared for this.
After all, when foreign investors want to acquire a company, they might resort to various methods to exploit and discredit it, thereby reducing the company's overall value.
PepsiCo's primary interest is in Tianfu Cola's market share; it has absolutely no interest in the other company's products.
When Manager Zheng heard Lin Yifeng say that, he also let out a helpless sigh.
Do you think so too?
Manager Zheng believed Lin Yifeng's words without a doubt.
After all, someone who has built a complete industrial chain in Makino City in just one year must have a much broader vision than him, the agent.
However, the sudden decision to give up a brand he had dedicated himself to for over a decade still left Manager Zheng feeling somewhat uneasy.
He tentatively asked Lin Yifeng about this.
Is there really no chance at all?
Lin Yifeng didn't speak, but just shook his head with a wry smile.
The feud between Tianfu Cola and Pepsi has a very long history.
By the time Tianfu Cola regained its formula and tried to revive its business, two generations had already passed. Compared to the vast domestic market, they were simply insignificant.
Not to mention the dispute between the two companies over the formula.
In this acquisition battle, Tianfu Cola is bound to be the one who gets taken advantage of. Even if someone reminds them, as the leading soft drink brand in China, they will still maintain their arrogance and refuse to listen to anyone's advice.
"Okay, I'll go get ready."
"I'm expediting a shipment of Coke to give you enough stock."
"I'll go to headquarters next month and see what's going on."
Manager Zheng gritted his teeth and made up his mind to continue following in Lin Yifeng's footsteps.
Subsequent negotiations became much simpler.
Guo Fengsheng paid the remaining balance and asked Manager Zheng to order more than three times the original amount of Coca-Cola in advance to prepare for Wallace. He then left with Lin Yifeng.
Back in his car, Guo Fengsheng was still bothered by the foreign acquisition of Tianfu Cola.
He also found it hard to believe that the "cola" that they had been drinking since childhood, belonging to their generation, would completely disappear as Lin Yifeng said.
Especially when Lin Yifeng explained to him on the way that Pepsi had its eye on Tianfu Cola's production line.
Guo Fengsheng gritted his teeth and cursed loudly.
"Damn capitalism."
"They're just trying to rip off our fellow countrymen."
Lin Yifeng smiled but didn't say anything.
This isn't Tianfu Cola's fault; it's just that their market share was indeed very attractive at the time.
Tianfu Cola controls nearly 70% of the national beverage market and owns more than 100 factories in China. It even has a certain market share in neighboring Russia.
If Tianfu Cola continues to operate in a stable and reliable manner, it is quite possible that in ten or twenty years, given the domestic consumer spending power, they could become a global giant comparable to Pepsi and Coca-Cola.
My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!
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