This immediately attracted the attention of everyone present.

Lin Yifeng did not wear a mask when he took the stage, making him the first person, besides the models, to not wear a mask.

Lin Yifeng, standing in the center of the stage, was illuminated by spotlights, while many guests in the audience looked puzzled.

Who is this person?

"So young, is he a TV host?"

"It doesn't seem like it."

Lin Yifeng calmly raised the microphone as he watched the customers below the stage discussing the matter.

"Let me introduce myself to you. I am the founder of Suzhou embroidery and the creator of this brand."

"Lin Yifeng".

These words immediately drew gasps of surprise.

Many people at the scene found it hard to believe that the founder of the Suzhou embroidery brand was so young.

Those who come here are all business elites and family scions.

When this news came out, many people began to wonder about Lin Yifeng's background and what was supporting his business.

Lin Yifeng smiled slightly.

"Welcome everyone to our Suzhou embroidery fashion show tonight. After the fashion show, there will be a banquet for you."

"I would be very grateful if you would do me the honor of joining us."

These words resonated with everyone.

Fu Yuehong and Wei Yuxian, sitting in the audience, also showed faint smiles.

Besides being interested in the clothes, some people come here for socializing.

The people who can appear here are all rich and powerful. If you can get to know them, you will have more helpers and more opportunities in business.

Lin Yifeng's move was specifically to provide this group of people with a social platform.

Those who have the need will naturally attend, while those with sufficient background will disdain attending such a low-level banquet.

It can be said that Lin Yifeng gave those lower-level members an opportunity to enjoy membership benefits.

This made many people very satisfied.

Lin Yifeng, without mincing words, spoke frankly and directly to these customers.

"Well, this year has been a long and eventful year for Suzhou embroidery, so I'll keep it short and take up a little of your time."

"Actually, besides the fashion show tonight, we also have something to announce."

“Starting with this store in Kyoto, Suzhou embroidery will change its sales methods in the future and launch seasonal clothing.”

Upon hearing this, a gold member in the audience asked in confusion.

"Mr. Lin, when you say seasonal clothing, do you mean clothing sold in the current season?"

"Isn't this a normal thing?"

Many people inside the tents nodded in agreement.

This is a very common practice in their circle; it's used by clothing stores to sell clothes every season, even regular clothing stores use it.

You can't sell summer clothes in winter and sell down jackets in summer.

A business operated like this is bound to go out of business sooner or later.

“That’s a very good question.”

Lin Yifeng smiled slightly and explained patiently.

"Our Suzhou embroidery seasonal clothing refers to special styles for the current season, which are limited editions."

"Once a product is taken off the shelves for the current season, it will not be sold again for the next few seasons."

"Therefore, the opportunity to purchase is only once, and the quantity is limited."

The people inside the room gasped in surprise.

This limited-edition model is very common in luxury goods, and no one expected that Suzhou embroidery would also adopt this model, and even go to a more extreme degree than those luxury stores.

Brands like Armani and LV, which are limited-edition items for the current season, can still be sold if the store still has stock after the season has ended, but Lin Yifeng's words made them very certain.

Once this time point is missed, Suzhou embroidery will definitely no longer be sold.

This means that the value of the product is now determined by the market. If buyers think it's expensive, the price will skyrocket, creating a concept similar to that of antiques.

Fu Yuehong frowned slightly.

"This kid, isn't he afraid of getting a backlash for doing this?"

As the manager of the shopping mall, Fu Yuehong understood that this behavior was good, as it could increase the price of the original items.

However, once a product becomes a market hit and these customers can't buy it, they will start to question the brand.

This can be described as a double-edged sword. It can allow Suzhou embroidery to accumulate a stable and fixed market value in a short period of time, but it can also offend many customers.

Even Wei Yuxian had doubts about Lin Yifeng's decision.

Before arriving, Wei Yuxian had no idea how Lin Yifeng's Suzhou embroidery shop would operate.

On stage, Lin Yifeng saw the crowd below discussing amongst themselves, smiled slightly, and finally unleashed his trump card.

"I, Lin Yifeng, am honored to have you as guests of the banquet tonight."

"To thank everyone, Suzhou embroidery will offer a limited edition of Suzhou embroidery from the imperial court, which will be sold in tiers according to your membership level."

As soon as the words were spoken, the camera showed four girls carrying trays and draped in red cloth, walking onto the stage accompanied by their colleagues.

Under the spotlight, colleagues holding signs walked onto the stage.

"Limited edition in silver".

Lin Yifeng turned around and introduced himself to the crowd.

"This is an autumn trench coat made using Suzhou embroidery techniques from the Kyoto Imperial Palace."

As Ma Yi walked to the front of the stage, she lifted the red cloth covering her body, revealing a red trench coat with various patterns embroidered on the cuffs and collar.

What's most eye-catching is that the inside of the red coat is decorated with double-sided Suzhou embroidery, showcasing various patterns.

This dress was custom-made by Lin Yifeng from Rong En's mother's shop at an urgent time. It was a product jointly produced by Aunt Guang and Rong En's mother.

My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!