Counterflow 92: Ditching the School Flower at the Start and Building a Trillion Empire

In his previous life, Lin Yifeng was tricked by his first love into going abroad, missing the period of rapid development in his homeland.

He finally managed to amass a fortune of hundreds of...

Chapter 73 Mixue Ice Cream Shop, Opening for Business!

Different strokes for different folks.

Not all customers come to Wallace's to eat fried chicken and burgers; quite a few people also buy milk tea.

On the opening day of the two Macburg stores, Lin Yifeng chose to attract customers from Hualai to Mixue Ice Cream.

"That's it. To save everyone's queuing time and improve their shopping experience, Wallace has decided to move some of its drinks to the Mixue Ice Cream next door. Customers who come here to buy milk tea can queue here."

"Mixue Ice Cream is also participating in the Crazy Thursday event, so there's no need to worry that Mixue Ice Cream is more expensive than Wallace or anything like that, it won't be."

Before Wallace opened, Lin Yifeng did a lot of promotion.

Distributing flyers and advertising on the school's public address system, etc.

However, Lin Yifeng did not promote Mixue Ice Cream's opening; instead, he directly attracted customers from Wallace.

On the one hand, it saves on advertising costs; on the other hand, they're too busy to have time.

During this period, Lin Yifeng had to deal with Mikeburg, oversee the renovation of four branches, recruit employees, be in charge of screenings for the "Wallace Cinema Month," and develop milk tea and other beverages.

Lin Yifeng has been extremely busy lately. He was so busy that he only had a tiny bit of time this morning to go to the cafeteria to eat the wontons made by Bai Yejin and to the train station to watch the excitement.

so.

Compared to the grand and bustling opening of Wallace.

The opening of Mixue Ice Cream seemed rather rushed.

but...

It's not a big problem.

Because Lin Yifeng focused all his energy on subsequent publicity.