Chapter 378 Arrogant Interview Content

Shen Minglang held the phone, his eyes widened, and he trembled slightly with excitement.

"No wonder! No wonder my cousin said he has been waiting for this day!"

“Once this interview is released, it will be a huge blow to those milk tea brands that copied us!”

"At the same time, it can also establish our status as the pioneer of the milk tea 3.0 era!"

Shen Minglang now has a certain basic understanding of the milk tea industry.

Moreover, he is old and has experienced the era when brewed milk tea was popular.

When he was in school, the milk tea shops outside the school only sold milk tea made with powder.

But after a few years, it was gradually eliminated.

Nowadays, he almost never sees brewed milk tea from the Milk Tea 1.0 era.

"But if you think about it carefully, the milk tea industry has entered the 2.0 era for many years." Shen Minglang fell into memories.

"It's time to overturn everything!"

The most interesting thing is that in this interview, the interviewer also told a truth.

That is, when Yuzu tea first opened, it was controversial in the milk tea industry because of issues such as price!

When the shop first became popular, some local media in Hangzhou interviewed some people working in the milk tea industry, and most of them believed that grapefruit tea was just a flash in the pan.

Shen Minglang felt that these well-known milk tea brands probably complained about pomelo tea behind the scenes.

He asked himself, if he were the boss of these brands, he would also be confused.

"We are all engaged in price wars, holding various promotions, and trying every possible way to save costs, but suddenly a guy pops up and sells a cup of milk tea for 30 yuan!"

It would be strange if I wasn’t dumbfounded!

Shen Minglang has indeed made progress recently. He even realized, "Yes! They are still fighting among themselves!"

"Everyone is copying brown sugar milk tea and trying their best to seize the brown sugar market. I guess there will be another chaotic battle next, and blood will be shed!"

"But it doesn't seem to have much impact on us! At most, it will only affect the Brown Sugar Pops product."

"In essence, we are not on the same track as them!"

“So, timing is actually very important. Now is the best period for us to expand because we are unique!”

When Shen Minglang thought of this, he suddenly didn't want to rest anymore.

The Chinese New Year is coming soon, and he will go to Fujian Province in two days, so he can take a break before the New Year and have a holiday.

"Get busy, I have to ask my cousin to give me some more work!"

Shen Minglang immediately sent a WeChat message to Cheng Zhu.

"Cousin, I saw the interview! Damn, it was awesome!"

Cheng Zhu also got up early today. He was sitting in front of the computer, thinking about whether Yuzu tea would launch a new product after the Chinese New Year.

He looked at his phone and knew that his goal had been achieved.

"Shen Minglang's work enthusiasm is very easy to mobilize. As long as he sees a pretentious scene, he will be immediately satisfied and soon he will be as excited as if he had been injected with chicken blood."

Next, there is a lot of hard work for him to do on the front line.

Shen Minglang is not greedy for money and his character is reliable, but this young man is not very able to endure hardship.

So, Cheng Zhu decided to give him some encouragement.

"Cousin, I actually don't really like being interviewed. If there is such an opportunity in the future, I may have to ask you to help me share some of the burden." He typed.

When Shen Minglang saw this sentence, he felt like an electric current running through his body.

He began to imagine how he would feel if he were sitting in front of the interviewer and said, "When all these milk tea brands of the 2.0 era start to imitate me"?

At this moment, he felt so happy that his head was about to fly!

The passion for work in his heart surged up so wildly that it almost blew his skull off!

Go for it! In 2015, I’m going to work really hard!

Of course, for Cheng Zhu, he has many purposes for releasing this interview at this time.

"I am looking forward to seeing how the founders of these milk tea brands react after reading this interview."

"Also, what actions will they take next?"

【Mocha】, headquarters.

Zhou Jianxiong has been holding meetings every day during these few days.

The public relations and publicity departments of Mocha were scolded by a group of senior leaders every day.

The propaganda department felt helpless.

This time we received 10 million yuan in publicity funds, and we are indeed spending the money in a planned way. We were very confident at the beginning and believed that the effect would definitely be excellent.

But who could have thought that Yucha would be so unreasonable?

This big news that shocked the whole country was released directly on Monday, grabbing all the headlines, and immediately causing an explosion in popularity and traffic!

Fight? What can we use to fight with others?

The most painful thing is that you spend money but still can't beat those who don't spend money.

It feels like the players who spend money on the game are being shown off by the skilled players.

As for the public relations department, it is even more speechless.

You insisted on putting the words "original and upgraded" on it, and now you want us to do crisis public relations?

That’s right, our public relations department’s daily job is to clean up your mess.

But this is so damn hard to wipe off.

For a moment, they couldn't think of a particularly good public relations strategy.

And just when they were brainstorming, this interview with Cheng Zhu happened to be released.

Mocha’s public relations department was completely overwhelmed.

——Tietie, you want us to die!

It hurts, it hurts so much!

But Brother Xiong is suffering no less than them.

This interview made Zhou Jianxiong furious.

“What is the era of milk tea 2.0?”

He believes that Mocha is still one of the leading brands in the milk tea industry and is still a popular brand!

Listening to his tone, it seems as if all of us big brands are already a thing of the past!

These past two days, Zhou Jianxiong has felt that his competitors are all big bastards!

Now, everyone is taking the opportunity to launch brown sugar milk tea, and then throwing our foam tea in front to attract attention.

Wow, they are all launching new products in a low-key manner.

This further highlights that I am a big fool for plagiarizing in a high-profile manner.

But the problem is that this situation would never have happened in the first place.

"Is it this young man's trick?" Zhou Jianxiong was puzzled: "Or is it a coincidence?"

Every time he thought of this, he would remember that Yuzucha’s official account personally participated in the lottery and left a message in the comment section: Looking forward to Monday.

These four words are the answer!

"It's either a coincidence or a trick!" Brother Xiong came to a definite answer in his heart.

At first, he thought that young people nowadays had great vision, but now he thinks that they are all dark and shady, with deep scheming minds!

"So, is this interview of his really just an interview?" Zhou Jianxiong frowned slightly.

As the saying goes: The one who knows you best is often your opponent.

Brother Xiong was severely abused by Cheng Zhu, and now his thoughts are becoming clearer and clearer.

He began to change his perspective, to understand the content of the interview and to think about Cheng Zhu's intentions.

"Wait!" Zhou Jianxiong's attention was once again attracted by the words [Milk Tea 3.0 Era].

“He’s labeling his own brand!”

"Or rather, you're labeling yourself!"

"He is using the media to guide himself and Yuzu Tea toward becoming the pioneers of the milk tea 3.0 era."

To put it simply, it is just to raise your own status.

Some people will sneer at the identity of internet celebrity milk tea.

Many people naturally feel disgusted when they see the word "Internet celebrity", and some people even think it is low.

But if it is the pioneer of a new era of milk tea, the level of quality will suddenly become different, and the feeling it gives people will also be different.

Zhou Jianxiong even speculated that even the phrase "Yuzu tea, creating a new force in Chinese beverages" had such a purpose.

However, at that time, it was trying to copy Starbucks, so it said “building a new force”.

Now, he is taking advantage of our milk tea brands.

The most infuriating thing is that Starbucks can only be said to be the target of Cheng Zhu’s fraud, but what about us?

"We're more like a stepping stone for him?"

Yes, a stepping stone!

"First, force us to give it the name of the Milk Tea 2.0 era."

“Then show your difference!”

“Isn’t his so-called 3.0-era brand just stepping on us?”

Strictly speaking, your fucking Youzu Tea only has one store now, and it’s a brand with only one store nationwide. What kind of era are you creating?

It seems that Hangzhou is the only city in your new era, right?

“That’s marketing!”

“Label your brand early!”

In fact, this kind of behavior can easily lead to slander from peers.

Often, colleagues will come out and say: Yuzu tea is just a slight innovation based on ours.

But in this interview, he blocked this road again.

Because the interviewer asked: What does it mean to enter the 3.0 era?

Cheng Zhu’s answer was: Wait until these milk tea brands of the 2.0 era start to imitate me.

As the vanguard among the army of imitators, Zhou Jianxiong felt the strongest when he saw this sentence.

We all consciously copied him, so we no longer have the qualifications to slander him.

This is also equivalent to indirectly proving that he is leading the market!

"What a clever timing!" Zhou Jianxiong frowned even more.

"If it was a few days in advance, there wouldn't be so many milk tea brands launching brown sugar series."

"Is he doing this on purpose?" Brother Xiong thought.

He clicked on the comment section and took a look, and sure enough, he saw someone doing statistics below.

This year's netizens are really class representatives, and they are very good at highlighting the key points. In the hot comments, someone pointed out which milk tea brands are already imitating pomelo tea.

He listed out the names one by one as if they were his own treasures, and finally said: You are welcome to add more.

Although Mo Cha's name was written first on the list of imitators, Brother Xiong had mixed feelings.

While feeling angry, I also feel a little relieved?

Don’t you “competitors” want us to be the only one to attract the attention? Don’t you want to plagiarize in a low-key manner?

Oh! This is the era of big information.

Look at your stinking faces.

See, I have listed all of you!

Brother Xiong: It feels comfortable!

However, it is not just Zhou Jianxiong, many CEOs of milk tea brands are also wondering: "Why does this young man dare to say such a thing?"

Yeah, how dare he?

There is not much difference between brown sugar milk tea and traditional milk tea.

The innovation of Yuzu Tea mainly lies in the unique fresh fruit milk tea.

But the cost of making fresh fruit milk tea is too high, and we have to invest a lot of money in the early stage to set up the supply chain.

The business model of your Youcha is not yet completely clear. After all, having only one store in Hangzhou is different from having hundreds of stores across the country. The profit algorithms will be different at that time.

We make affordable milk tea. Why do you think we will imitate you and follow you to make fresh fruit milk tea?

In those days, the milk tea industry could not be said to be a particularly big business. It was far from what it was later like, with the market value of top brands reaching tens of billions!

The money that Cheng Zhu is burning now is obtained through financing.

If they want to burn, they can only burn their own now.

This alone is a very serious problem.

Therefore, most people would think: We are making a lot of money now, so we don’t have to take risks.

What's more, it is still unknown whether your subsequent new products will be accepted by the market.

"It's indeed a bit too arrogant to say such things so early." Zhou Jianxiong thought.

On the other side, in the afternoon, Cheng Zhu, Shen Minglang and Shen Qingning met in a small reception room in Xingguang City.

The reason for the meeting was simple. Shen Minglang and Shen Qingning needed to come over to sign today.

Speaking of which, this was the first time Cheng Zhu and Shen Qingning met after nearly half a month since their last separation.

The atmosphere after the two met was a bit subtle, but Shen Minglang, a guy with a thick nerve, didn't notice it.

As soon as he sat down, he kept talking about the interview, saying, "Cousin, you are so good at pretending!"

Finally, he asked sincerely: "Cousin, do you really think they will imitate us in the future to build a supply chain and make fruit tea?"

"Yes." Cheng Zhu gave a very affirmative answer.

He is a reborn person, so he naturally knows that these milk tea brands of the 2.0 era will also start launching fruit tea in a few years and use it as their main product.

This is a choice made by the market.

They can only follow the answers given by the market.

They now feel that their brand’s profitability is still pretty good, but they have no idea what a terrible impact the upcoming grapefruit tea will have on the entire industry and what a disaster it will bring to them!

In 2015, Cheng Zhu will do more than just expand. He will also teach these old brands a lesson.

And the final result is.

——If you don’t learn from me, you will die!

"I guess when you send out this interview, many people will be furious." Shen Minglang's face was full of smiles, he felt really good.

However, the next sentence from the King of Force left Shen Minglang dumbfounded.

I only heard Cheng Zhu say in a nonchalant tone:

"So what? They have no choice but to hate me and imitate me poorly."

(ps: First update, 4000 words, last day of the month, please vote!)

(End of this chapter)