Chapter 509 Who can change the situation?

In the office, Zhang Xuhao used his trump card.

【Are you hungry?】 has a market share far ahead of 【Mi Tuan Takeout】 in first- and second-tier cities.

The main consumption places such as office buildings and campuses in these cities are also covered with the "Are You Hungry?" advertisements.

This is completely consistent with the brand positioning and market layout of [Yuzu Tea].

[Mi Tuan] is now following the old path it took during the [Thousands of Groups War], taking the route of "surrounding the cities from the countryside", first trying to seize the sinking market, and not starting a fight with [Are You Elephants] in big cities.

In these cities, there are very few Yuzu tea stores, or even no stores at all.

That's the problem at hand.

The expansion of Youzu Tea’s stores is indeed very fast, but it also takes time.

By the time grapefruit tea and [rice ball] can be compatible, it will be at least next year.

More importantly, the main battlefield of the internet celebrity business is big cities, and first- and second-tier cities are the most important areas.

Small cities tend to follow the trends of big cities, and trends blow from top to bottom.

This is not regional discrimination, it is simply because big cities themselves have so many unique conditions.

Zhang Xuhao began to continue to talk in detail about Hungry’s current advantages.

"The compatibility between Yuzu Tea and our platform is very high. I would even say it is almost a perfect fit."

"I know Baidu and MiTuan are definitely contacting you as well."

"But their current situation is totally incompatible with Yuzucha."

"They don't have enough delivery riders in these big cities, their customer base is far behind ours, and there is a huge gap in the quality and quantity of merchants."

"Of course, I know that as a merchant, what they care about most is definitely merchant subsidies, traffic promotion, etc."

"We can talk about these things slowly. Are we hungry? We will definitely express our sincerity to Youcha." Zhang Xuhao said directly.

Just kidding, everyone is in a money-burning war now, and everyone has money.

Zhang Xuhao, whose main character is passionate, has a simple idea: "Can't I afford what they can give? But what I have, do they have?"

When talking about things with people, the most important thing is to show what I have that others don’t have.

Because everyone has something, just polish it slowly.

Upon hearing this, Cheng Zhu smiled and said, "Baidu and MiTuan did talk to me a little bit. The merchant subsidies they offered were very high, and they also made verbal promises in terms of traffic promotion."

“These are all small matters. For example, in first- and second-tier cities, even if they try their best to promote pomelo tea, their efforts can’t even be as strong as ours.” Zhang Xuhao waved his hand, looking quite proud.

It's like you only have 1,000 yuan and I have 5,000 yuan. What difference does it make if you give me all of it? I only need to give me a little more than one-fifth of it to surpass you.

Wang Xin, a veteran entrepreneur, was indeed a tough opponent, and the fledgling Zhang Xuhao was given a lot of headaches by him.

But after all, they started doing takeout early, several years earlier.

At the beginning, Are You Hungry focused its main efforts on first- and second-tier cities, which means it has been taking root here for several years.

I can't beat you in the new battlefield, but can you still be arrogant to me in my base?

Your market share is not big enough. In these cities, there are far more people using "Are You Hungry?" than using "Mi Tuan." They are not even on the same level.

"You said you provide support for the site traffic. That's so funny. How many monthly active users do you have in these places?" Zhang Xuhao felt confident.

If he were chatting with Wang Yun'an of Mingcha now, he really couldn't be domineering, because Mingcha and [Mi Tuan] were obviously on the same path and had a higher degree of fit.

But Yuzu tea is different. In Hangzhou alone, there are already 10 Yuzu tea stores, all of which are large stores.

In addition, he also began to persuade Cheng Zhu: "Mr. Cheng, I know that your Youcha's offline customers are enough to make all stores in a state of oversupply, and they are too busy to handle it."

"But we have achieved this level of success, and we should all be aware of the importance of opening up the market."

"I believe you are also optimistic about the prospects of the takeaway market in China."

"Getting in early has only advantages, no disadvantages."

"Our traffic can also be channeled to each other, and our customers can also drive each other."

Cheng Zhu nodded and said, "I understand."

When doing business, you should always look ten steps ahead before you take one step.

If you don’t pay attention to online business because your stores are packed with customers, you’d be a fool.

For example, if a store sells 3,000 cups of coffee a day, should all of them be sold in the store, or should part of them be sold in the store and part of them be sold online?

The latter is definitely better!

On the one hand, the platform provides merchants with subsidies and on-site traffic, and on the other hand, it opens up new markets.

This is also why many stores will assign a group of people to prepare takeout even though they are obviously too busy to handle the business in the store.

We should not be too narrow-minded and only focus on the customers in front of us while trying to find more customers.

Of course, Cheng Zhu also told Zhang Xuhao directly: "Even if we join the food delivery platform this year, the proportion I give to food delivery will not be high. In the initial stage, the proportion of food delivery in the milk tea made by each store will not be too large."

If everyone has a good chat, 1,000 of the 3,000 cups can be divided into takeout, but the prerequisite is that the benefits must be big enough.

And the ratio of one third is already the limit in Cheng Zhu's heart.

Ultimately, Internet celebrity stores need long queues to create momentum.

Once there aren’t so many people queuing up for a brand, everyone will subconsciously think: Pomelo tea doesn’t seem to be popular anymore!

Ordinary customers don't even consider things like 'the number of stores has increased', 'more people are ordering takeout', 'the total number of cups sold in the city has increased', etc.

Anyway, I see that there are fewer people in your store, so I feel that you are not popular anymore.

Once this idea takes hold, it’s unlikely that your brand will continue to be at the forefront of trends.

Therefore, when the business is at full capacity, only a portion of the sales can be allocated to online stores. Once the online orders explode, the stores will be temporarily closed online. This is the routine operation of many Internet celebrity stores.

Moreover, from the perspective of service, priority should definitely be given to serving customers who come to the physical store.

They came here excitedly on their own, so the nature of the situation is certainly different.

In the catering industry, service is always one of the most important things.

Zhang Xuhao nodded slightly after hearing this, saying, "I can understand."

One is in the catering business, and the other is in the food delivery platform business. They both know the business well, and there is no need to say some things openly. It is enough for both of them to know the situation.

For Cheng Zhu, this operation can also squeeze out greater value.

After all, for the platform, it certainly hopes that this kind of hot-selling product can give great support in online sales and provide sufficient goods!

——It’s easy, just give benefits!

In the final analysis, both Cheng Zhu and Zhang Xuhao knew one thing very clearly in their minds - pomelo tea is of very high quality!

As long as its internet celebrity attributes, online popularity and status remain, then no matter which food delivery platform Cheng Zhu talks to, he will get the highest level of treatment and resources. This is inevitable.

He is not just a small or medium-sized merchant. The monthly sales of his stores across the country are over 300 million!

Selling milk tea to this extent is unprecedented!

If you only achieve a medium level in your career, like Lecha and Chayu, then the first thing you will consider is how much subsidy the platform will give you, how much traffic and promotion it will give you, etc.

But from Cheng Zhu's perspective, it is completely different. He is the best in the industry!

It goes without saying that food delivery platforms attach great importance to the milk tea category, right?

So, later in the conversation, Zhang Xuhao turned back to the previous topic and began to talk about how awesome his own platform is in big cities.

As long as [Are You Hungry] can continue to dominate the first- and second-tier cities that are most valued by Internet celebrity stores, it will definitely be the best partner for Yuzu Tea.

But the problem is that Cheng Zhu can see the future!

“If there is no intervention, Hungry? will be crushed by Mi Tuan in first- and second-tier cities.” Cheng Zhu is very clear about this.

And the passionate young man sitting in front of him will also "sell himself" to Alibaba in the future. His entrepreneurial project will be completely taken over by Alibaba, which will acquire it in full for US$9.5 billion in 2018.

Now, Zhang Xuhao, who has the support of the Penguin Group, probably never dreamed that his company, Hungry?, would be swallowed up by Alibaba in the future!

From then on, Ele.me, like other companies boarding Alibaba’s battleship, began to plummet.

Therefore, Cheng Zhu has his own concerns.

Of course, it's just a concern.

"After all, all this happened without any intervention from 'external forces'." Cheng Zhu thought.

"And is there any greater external force in this world than the reborn?"

Now he actually has the ability to stir up some waves in the capital circle.

[Takeaway War] is known as one of the "Eight Major Battles of the Internet".

In this battle, there were many classic and cool moves, some of which were even like fucking scams. Cheng Zhu knew all of them clearly in his mind, and he also understood how to break the impasse.

With his current strength and the advantages of being reborn, he can even change the course of the battle to some extent!

"If I want, I can!"

After more than half an hour, the two of them had basically finished talking about the main business.

It was naturally impossible for Cheng Zhu to make a decision right away. Even if he had the intention to cooperate, many things still needed to be worked out slowly.

He only did one thing, which was to invite Zhang Xuhao to have dinner with him.

Zhang Xuhao was quite happy and felt that he had a good chance of winning.

He has now begun to feel that he and Cheng Zhu have a good relationship.

“Now that I have Penguin behind me, I have the opportunity to acquire the most popular restaurant brand!”

The main character, a passionate Hao Ge, is getting excited again!

Let us two young people join forces and conquer this world!

"What Baidu Takeaway, what MiTuan, we young people who are just starting out can still beat you to death. Don't think you can do whatever you want just because you are a senior entrepreneur. Wang Xin actually wants to acquire my Ele.me, it's so funny!"

If Zhang Xuhao dares to ask frontline personnel to practice fighting and engage in hand-to-hand combat, would he not dare to engage in an Internet business war?

He believed that with Cheng Zhu's age, appearance and temperament, he must be a passionate man.

He is so handsome and cool, and looks so arrogant. He must be a person with the same personality as me!

It tastes just right. It tastes just right!

But Brother Hao didn't know how dirty the heart of the passionate man in his eyes was.

Cheng Zhu invited Zhang Xuhao to dinner for two purposes.

One of them is that Zhang Xuhao is someone worth establishing a personal relationship with. After all, he is a takeaway boss, right? He is the current celebrity of Penguin!

Another purpose is to spread the news that Zhang Xuhao, the founder of [Are You Hungry], is coming to Hangzhou to find me in person!

"I'm so popular now, more famous than any internet celebrity in Hangzhou." Cheng Zhu thought.

"I went out to eat and was photographed by 'passers-by' and posted online. That's normal, right? Haha!"

(ps: Yesterday was my wife’s birthday and a few of her friends forced me to drink 8 liang of Maotai. I am slightly allergic to alcohol and cannot handle the alcohol. I still feel a little uncomfortable. I will update less today, but I will try harder tomorrow!)

(End of this chapter)