The young and successful Cheng Zhu came across a question online: If you were given a chance to go back in time and start over, would you take it?
As someone known in his circle for being the...
Chapter 556 [Persistent Visit] Another masterpiece!
"You're so flirty!"
On the phone, Zhang Xuhao praised Cheng Zhu's strategy highly.
Cheng Zhu curled his lips and couldn't help scolding him: "How can you talk to the military advisor like that? Watch your attitude!"
Let Zhang Tao release the news that [Dianping] and [Mituan] are about to merge, and the effect that can be achieved will be very good.
It would be strange if Baidu wasn’t panicking!
However, Zhang Xuhao was still a little hesitant.
"Just like this, will Baidu back down and start selling itself?" He doesn't think so.
"But this won't do us any harm." Cheng Zhu smiled.
As usual, he didn't want Haozi to think that he was scary, as if he could see through everything.
This will make him obey Cheng Zhuyan in the early stage, but he will be extremely wary in the later stage!
So he still used the old trick and came up with a plan that could at least make a small profit, or a huge profit if he was lucky!
Let’s try it. Let’s try it.
There's no harm in doing it anyway, so what's wrong with giving it a try?
"That's right. Now is a critical period. We are afraid that Baidu Takeout will come in to disrupt the situation. After the news is released, they will definitely not act rashly. This is of great benefit to us." Zhang Xuhao agreed.
After he finished speaking, he smiled and said, "Brother Tao will definitely not refuse. After all, he hasn't made up his mind not to merge. It would be good to throw some smoke bombs."
"That's right." Cheng Zhu said.
"Huh? I'm not saying this, but how come you, a college student, have so many ideas!" Zhang Xuhao exclaimed.
"It's so funny. You look down on college students, don't you?" Cheng Zhu cursed.
He added: "People are at their strongest when they are freshmen after graduating from high school. They know everything about astronomy and geography. Why, you haven't studied?"
"Get out! I'm a top student!" Zhang Xuhao was furious.
I am the leader of the Jiaotong University Gang.
I got my undergraduate degree from Tongji University and my master's degree from Jiaotong University.
I, Zhang Xuhao, am not bad!
However, the next moment, he realized once again the power of the college student who was talking to him on the phone.
"It's far from enough to just prevent Baidu Takeout from coming in and disrupting the market," said Cheng Zhu.
"Hmm? So what you mean is..."
"Why do you think I just asked you how much money you had in your account?"
Zhang Xuhao was stunned when he heard this.
Then he hesitated and said, "You mean..."
The passionate Hao Ge vaguely guessed Cheng Zhu's thoughts, and his breathing became a little rapid.
"Hasn't Wang Xin already demonstrated it to you? Why don't you just learn from him?" Cheng Zhu gave his answer.
How does Lao Wang next door play?
Some time ago, he was commenting on Dianping with one hand and on Are You Hungry with the other, looking very confident.
Learn! Learn hard!
Now it’s your turn to get hungry. Make rice balls with one hand and Baidu with the other!
"Just letting Zhang Tao spread some rumors is not enough." Cheng Zhu reminded.
"I understand!" Zhang Xuhao started to get excited.
"This time, we will learn advanced foreign skills in order to defeat them." Cheng Zhu smiled faintly.
Lao Wang next door could never have imagined that not only was his special moves cracked by Cheng Zhu, but he also stole his skills, learned all of them, and then turned around and used them on him!
Hot-blooded Hao Ge: Haha, this time it’s my turn to show my supernatural powers!
The more he thought about it, the more he felt that what Cheng Zhu said was very reliable.
At times like this, the more aggressive you act, the more Baidu Takeout will be afraid to act rashly, for fear that every penny you spend will be wasted in the end.
That’s it!
At the end of the call, Cheng Zhu did not forget to remind: "You have to be more efficient recently."
"I understand." Zhang Xuhao gave an affirmative answer.
This period of time is the golden period for Hungry Me to launch a full-scale attack.
But the entire golden period will definitely not last too long.
Opponents will not sit still and wait for death.
Therefore, efficiency must be high!
Open your mouth wider and stick your tongue out!
Eat as much cake as you can during this time!
It is now August 2015.
Gong Zhenbin, the person in charge of Baidu Takeout, has great ideals and ambitions and wants to make Baidu Takeout a success.
Just two months ago, Baidu Takeout applied for 18 logistics technology patents.
Such as real-time monitoring technology of orders, methods for adjusting transportation capacity and reasonable scheduling, delivery route optimization technology, etc.
From this we can see that Baidu has always really considered itself a technology company.
In fact, these things became commonplace later on, but in 2015, several patented technologies were still quite new.
Gong Zhenbin has repeatedly stated that this is one of Baidu’s biggest advantages in daring to get into the food delivery business!
Even in many media reports, Baidu narcissistically stated: SF Express does not need to be nervous.
"Compared to long-distance logistics companies like you, Baidu is more focused on short-distance delivery methods, focusing on connecting people and services, and it is still a matter of specialization."
SF Express: ???
Why the fuck am I so nervous?
Just last month, Baidu Takeout completed a $250 million financing round.
At the same time, Baidu Takeout also announced that it would officially start independent development.
The current strategy is to focus on the white-collar market.
Gong Zhenbin felt that the entry point he found was great.
In many press releases, Baidu Takeout has been crazily criticizing MiTuan and Ele.me.
"You even want to bring in those shady small workshops to become merchants."
"Baidu Takeaway is more focused on quality life."
He wanted to improve the business style, so he always paid great attention to some brand merchants.
For example, South Beauty, Pizza Hut, Subway, Starbucks, Zhou Hei Ya, etc.
It is for this reason that when Gong Zhenbin saw the sudden rise of Youcha and how it became the most popular new catering brand in a short period of time, he attached great importance to it!
As a result, I talked to Cheng Zhu about whether he was hungry or not, and I also talked to Miduan, but I didn't even talk to him.
"Do you look down on us at Baidu Takeaway? Huh?!"
It was not until Cheng Zhu suddenly became a small shareholder of Ele.me that he was speechless and felt that he was indeed no match for the competition.
There is no way, Baidu Takeout is not Gong Zhenbin’s Baidu Takeout.
There are some conditions that others can offer, but he cannot, so he needs to apply to higher authorities.
Just this point alone makes the momentum fucking weak.
Recently, Mr. Gong has been a little annoyed.
"Wang Xin is like a mad dog. Is there anyone who wastes money like him?"
"Our Baidu CEO Li has already said that he will spend 20 billion to develop O2O. Do you think we are kidding?"
You dare to waste money like this? Do you look down on Baidu and think we are just talking nonsense?
Although Are You Hungry couldn't defeat Mi Tuan, they were still fighting back.
Although the situation is a bit one-sided, it cannot be said to be a complete crushing.
In the fields of milk tea and adult products, Are You Hungry has its own advantages!
As we all know, when the eldest and the second oldest fight, the third oldest one is usually the one who dies.
Baidu Takeaway, which is under the charge of Gong Zhenbin, is now the third one.
Baidu Takeout’s market share has been indirectly squeezed by Midan and Ele.me in recent times, and there is no room for development at all!
The most infuriating thing is that no one has deliberately targeted him!
It's simply a disaster for innocent people.
It's both annoying and hurtful to my self-esteem.
Seriously, if that's the outcome, you might as well target me.
Gong Zhenbin sat in his office and sighed.
"Now, although it is said to be a three-way competition, we know the actual situation ourselves."
This tripod has three legs, but one leg is a little short.
To be honest, if Baidu Takeout did not have the word "Baidu", it really could not be compared with Miduan and Ele.me at this stage.
What made Gong Zhenbin speechless the most was that he had finally gotten through Wang Xin, the rice ball, going crazy, but Zhang Xuhao, who was hungry, also started to go crazy!
No! Are you two crazy guys sick?
There really is a blood feud between your two companies, right?
It's a business, not a big deal.
Look, Mi Tuan has just stopped spending money and has been quiet for a few days. Now, Are You Hungry has started to fight back.
"You were all being beaten by Mi Tuan before, so why do you think you can do it now?"
"Why do I feel so tough for no apparent reason?" Gong Zhenbin was puzzled.
It is true that he has money now.
Moreover, our handsome General Manager Li has told him many times that he will provide continuous financial support.
But he really didn't know how to spend it.
Sometimes, this is the dead end for the Third Brother.
With the same 100 million yuan, the effect you get from spending it cannot be compared with that of the eldest or second largest investor.
They have deep roots and strong strength.
You are now like snatching food from a tiger's mouth.
The same thing requires more cost to achieve.
If everyone is developing steadily, then that's actually pretty good.
But the eldest and the second in command were fighting to the death, and Gong Zhenbin really couldn't find a suitable opportunity.
"Why did the whole situation suddenly become so turbulent?"
He has been discussing this matter internally over the past few days and feels that something is wrong.
Judging from the trends in the first half of the year, the competition should not have been so fierce in July and August. We should not have started a fight at this stage. It is obviously not the right time yet.
"Ever since Wang Xin went to Shenzhen to look for cooperation with Penguin, I feel that the situation has changed every day. It's very strange!"
Gong Zhenbin felt a little unsure of himself.
However, he is still full of confidence in the future of Baidu Takeout.
"What are you afraid of? I have Baidu behind me!"
"BAT is behind everyone, so why should we panic?"
“Whether it’s MiTuan, Dianping, or Ele.me, they are just projects invested by Alibaba or Penguin.”
"But we are different. We are fully supported by Baidu!"
"Hide for a while, there will definitely be a chance."
I, Gong Zhenbin, have been working in this field for so many years. What kind of storms have I not experienced?
In short, I have never been scared!
On the other side, at night, inside the Peninsula Hotel.
When he came to the Magic City this time, he actually brought a treasure for Hu Yan.
As Cheng Zhu's right-hand men, she and Ye Zi played a significant role in the early and middle stages of the company's development.
To be honest, the effect of fox words is greater than that of leaves.
Because she is irreplaceable.
There is no way. After all, she is a gifted female painter who can be praised as "an existence that cannot be replaced by AI."
In addition, her physique is really too special, which not only allows Cheng Zhu to gain an extraordinary and unique experience, but also is beneficial to product development.
Cheng Zhu appointed her as the Chief Experience Officer because he truly felt she was capable of the position and he did not do so out of nepotism.
"What's more, she has rich experience." Cheng Zhu muttered in his heart.
Some talents are just born in her.
Fox words are among them.
Therefore, when Cheng Zhu came to Shanghai this time, he brought a new product developed by the R&D department.
It actually has some overlap in functionality with previously launched products.
Overall, it is an advanced model.
The shape is more unique and the product is more high-end.
"It will be sold at a higher price, giving wealthy ladies another choice." This is Cheng Zhu's plan.
Why do people say it’s easier to make money from women?
Because when women buy things, they don't just consider practicality.
These two products are actually similar in practicality, but Cheng Zhu firmly believes that it will definitely sell well!
Sure enough, Cheng took them out one by one, and as soon as he opened the package, Hu Yan's attention was instantly attracted.
"Ah! It's so beautiful!" The chubby fox looked at him in shock.
"It's called Moon Rabbit, and its shape is that of a rabbit."
"And this moon is actually a charging base."
“Then, here comes the awesome one!”
Cheng Zhu took the [Moon Rabbit] and walked to the bedside table. Then he plugged it in, and the moon base actually lit up!
Not to mention looking at it from a distance, even if you look at it up close, the rabbit and the moon together will only make people think that it is a night light!
This is indeed the usual trick of [insisting on visiting].
However, compared to the [Headphones] and [Little Seal], this [Moon Rabbit] can be said to have taken this to the extreme!
It can really be placed on the table openly, and no one will think much of it when looking at it from a distance.
Therefore, it is more than just a functional product of excellent quality.
It can also be a decoration or a night light.
It can even allow you to find excitement in life.
Just imagine, you can put it directly in your girls' dormitory and see if your roommates can find it.
Some girls just like to play this kind of tune.
Cheng Zhu looked down at the Moon Rabbit, feeling somewhat satisfied and contented.
He said, "In fact, if you throw it into a bunch of night lights to compete, it can't be said to be the kind that will inspire people to buy it at a glance."
“But beauty is not something that can be judged this way.”
"It's like if a pretty woman selling pancakes suddenly appears among a bunch of vendors, she might be called the Pancake Xishi."
"Some girls may only be considered as beautiful girls next door, but once you know she is from Tsinghua or Peking University, she will become a campus goddess."
"Even if people look at a 1818 golden eye, they will be sought after just because of her curvy figure."
"But in an industry that really relies on looks to make a living, it's another matter."
“So, we need to learn cross-border marketing.”
"If you add the Moon Rabbit night light to a QQ toy, the design will be absolutely killer!"
Upon hearing this, Hu Yan nodded in agreement, and even praised it, "But I think it will look great in a night light, too!"
"Good vision." Cheng Zhu was very satisfied.
Then he began to introduce the product to his company's chief experience officer.
"Our product still uses the same function as the Little Seal in this position."
“In addition, we have received feedback from some users of [Little Seal] before.”
Considering the high fever level of the slightly plump fox, she was already feeling a little itchy as she listened and watched from the side.
But Cheng Zhu was still talking there.
"Come here and take a closer look. Look, these rabbit ears are actually asymmetrical. Do you know why?"
"For the sake of beauty?" Hu Yan asked.
“That’s just one aspect.”
The more Cheng Zhu spoke, the more inflated and proud he became.
I wonder if there is any other businessman in China who can make products so exquisite, so delicate, and with so many details in just 15 years!
--just me!
The king of QQ, well-deserved!
He became more and more excited as he introduced it, and waved at Hu Yan: "Come on, come over and try it."
"Let me tell you, other products have [consumer-grade touch], but ours has [industrial-grade touch], which is the same standard as cars."
Hu Yan tried it and really felt that the texture was great.
"Boss, this thing must be very expensive, right?" she asked.
"nonsense."
"How much will it cost?"
"498." Cheng Zhu replied.
If he remembered correctly, this thing had sold for nearly 600 in his previous life, and that was a promotional price, otherwise it would have been nearly 700!
At this price, it was still sold out in the end!
This shows that women’s purchasing power is indeed quite terrifying.
But it is 15 years now, and prices are still different from a few years later.
More importantly, the price of ordinary brands hardly exceeds 400.
The main products are not priced too high.
Fortunately, this thing has huge profits, the profit is staggering, so Cheng Zhu doesn't care, as long as the sales can be increased.
People who like to enjoy a high quality of life will still be happy to consume.
This product is originally positioned as high-end. For wealthy people, they feel at ease with the high price.
If the price is low, they will still complain it’s dirty!
In order to match the product tone, Cheng Zhulian even changed the slogan and did not continue the previous style.
This time, the slogan is atmospheric and gentle, but it is also secretly persuading you to buy and use it.
"[It doesn't matter. Only the moon knows everything.]"
(ps: Ask for monthly tickets at the beginning of the month.)
(End of this chapter)