"Actually, I would still recommend Andy Lau. Although Jackie Chan has high global fame, he is too expensive and not worth it. In China, Andy Lau's fame is unmatched. He has been popular for decades, and his character is top-notch. Most importantly, he appeals to men, women, young and old, and has fans across generations. The most important things when choosing a spokesperson are popularity and character."

Xu Wensheng nodded: "Wah Jai is good. He's well-known and has a good character. Let's choose him. How do we calculate the endorsement fee? After all, we're not a commercial brand. Also, how do we arrange the publicity after we hire an endorser?"

Shen Fang smiled and said, "It's very simple. As for the endorsement fee, we'll sign a contract based on the fees charged by domestic high-end luxury brands. Let's start with a 3-year contract with a signing fee of 30 million. During the contract period, Andy Lau will need to come to Hengdian for promotional activities during the May Day, National Day, and Spring Festival holidays. These three periods are when the flow of people in China is at its highest. During holidays, when Andy Lau comes to Hengdian, there will definitely be a lot of fans. I don't know if any of you have seen his concerts, but last year, one of Andy Lau's concerts directly caused a huge crowd. Nearly 50,000 people went to see their idol sing live."

Liu Tianliang frowned: "So expensive? 30 million?"

Xu Wensheng rolled his eyes at his old friend: "Superstars rarely sign endorsement contracts, and they also have to fulfill promotional obligations and are brand ambassadors. 10 million a year isn't much."

"It's definitely worth the price. Once Andy Lau arrives, the revenue generated by Hengdian will make it back in no time. However, Brother Xu, you should really plan the tourism system in Hengdian properly, including hotels, restaurants, transportation, and tour guides. Don't go overboard with the budget-friendly options, or people won't want to come back. That's not a good approach. It's okay for scenic spots to be a little expensive, but they can't be too expensive. Otherwise, tourists will develop a negative attitude and won't come back. A good reputation is the key to long-term success."

Upon hearing this, Liu Bu nodded: "That's the situation, but it's not easy to control. After all, once business picks up, merchants all want to make more money. If we want to manage this, the government has to step in."

Shen Fang nodded: "Unified management is essential. How can we manage without it? One bad apple spoils the whole bunch. If it gets exposed that Hengdian businesses are cheating people, leaving bad reviews, or making negative comments, it could affect tourists' choices. This must be managed well. Hotels and guesthouses must also be managed uniformly. Their service attitude must be good and enthusiastic. They must treat customers like royalty. The tourism service industry is all about attitude. Only with a good reputation can we attract more tourists. So, whether it's businesses or ordinary people in Dongyang, if they want to make money, they must show their attitude."

Mayor Jiang nodded: "What Xiao Shen said is very good. If you want to make money, you must show your attitude. The customer is God. Very good, a very good analogy. Xiao Zhang, bring this up at the meeting. All businesses in Dongyang City should display this sentence and show their attitude."

Secretary Zhang nodded: "Yes, sir."

Mayor Jiang handed Shen Fang a cigarette: "Xiao Shen, keep going. Bring out all the good stuff. Your ideas are excellent, very good. You're in charge of communicating with the Hengdian merchants, Lao Xu. What Xiao Shen said makes perfect sense. Let's show our enthusiasm, our attitude, and our action to give tourists a good experience. This is very important. We can't kill the goose that lays the golden eggs. What Xiao Shen said makes perfect sense. This must be strictly controlled. Unscrupulous merchants will never be allowed to appear. If they do, they will be severely punished."

"Mayor Jiang, please rest assured, I will communicate and hold a meeting with the merchants later, and we will strictly implement the measures."

Shen Fang smiled and said, "Then there is a crucial point: can Mayor Jiang make public transportation to Ningbo and allocate resources to Dongyang? If this can be done, the flow of people to Hengdian will be unimaginable."

As soon as Shen Fang spoke, Xu Wensheng, Liu Tianliang, and Zhang Jianguo's eyes lit up with longing. They had already thought of this, and they were going to explain it in a very simple way.

People naturally gravitate towards what's nearby, especially those who have been traveling all day and are exhausted. They'll rest wherever they can find a place nearby. That's why train stations and bus stations have the highest passenger flow. Convenient transportation will allow Hengdian to develop rapidly. Dongyang is still a relatively remote place, with only buses available, which are inconvenient and require transfers.

"Mayor Jiang, what President Shen is talking about is exactly what we've been discussing with you for the past two years. Allocating more transportation resources is necessary, and I hope you can give us a final decision as soon as possible. I'm not asking for subway stations or train stations to pass through here, but you need to provide a solution regarding taxi and bus routes and their numbers. We operate our own private buses to pick up passengers, and the passenger transport companies are always fighting with us. We're doing this out of necessity, but it's definitely not a long-term solution..." Xu Wensheng complained.

Mayor Jiang smiled and said, "Alright, we're here today to resolve this issue. I'll talk to the comrades from the Transportation Bureau later. Tell me what your requirements are."

Xu Wensheng said with delight, "Boss, then I'll say it. We need 30 buses a day that go to different places and pass through Hengdian. They need to run non-stop from 6 am to 12 pm. I won't make things difficult for you. Hengdian will cover the fuel costs for the passenger transport company. We'll also give an extra subsidy of 1,000 RMB per month to bus drivers and taxi drivers. We'll also give them corresponding rewards. We'll take all the car and taxi advertising to promote our vehicles."

Mayor Jiang frowned upon hearing this and said, "This is a bit troublesome. Increasing the number of passenger buses is fine, but if you book vehicle advertising, someone will definitely complain."

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