Both buyers and sellers need a product for efficient communication.

In 2004, Taobao launched its online chat tool, Wangwang, which became another important factor in its defeat of eBay EachNet.

On eBay, buyers can only leave messages, but cannot communicate with sellers in real time.

Want Want enables buyers and sellers to communicate instantly, which not only helps improve transaction efficiency and conversion rates, but also facilitates after-sales service.

Since its launch, Wangwang has been very popular. It allows buyers to communicate with sellers one-on-one in a timely manner, which gives them peace of mind.

Shen Fang smiled and said, "When it comes to deception, none of you here can match him. But if you really want to take him down, it's simple."

Little Ma's lips curled into a slight smile. With a strategist by his side, he felt reassured: "Strategist, where are we headed?"

“I have three strategies, the first of which is to undermine his efforts. I will poach his team and then develop my own e-commerce platform to compete with him.”

Little Ma gave a thumbs up, "That's really ruthless."

"Secondly, it has a bad reputation. Currently, the vast majority of products on the Taobao platform are pirated small commodities or three-no products made by small workshops. Although the higher authorities do not strictly regulate this, if things get out of hand, they will definitely suffer the consequences."

"Remember the third point: One force can overcome ten techniques. Take money and fight him head-on. Remember the first and second points in succession. Then go and sue Ali until he is convinced and admits defeat."

"As things stand, Tencent's size completely overwhelms Taobao, so taking them down shouldn't be too difficult. However, some people might think we're bullying the weak."

Little Ma sneered, "I can't eat when I see this ugly bastard. He disgusts me. I'll kill him! I'll take him down!!!"

"Alibaba is backed by many powerful companies, including SoftBank, Yahoo, Fidelity, and Goldman Sachs."

Little Ma curled his lip: "Is the only thing we penguins lacking a background?"

"The other companies don't matter, but SoftBank's Masayoshi Son is strongly supporting Lu Yun. If they really want to take down Lu Yun, he won't just sit idly by."

Shen Fang flicked his cigarette ash: "Go for it! And show no mercy. Let everyone in the industry know who's in charge in this internet circle. I fully support you. I originally wanted to wait a couple of years before getting involved in online e-commerce, but now it seems there's no need for that at all."

"We have two options: first, support an e-commerce platform to compete with Taobao; second, create our own e-commerce brand."

Without hesitation, Little Ma chose the first path.

Zeng Liqing, Zhang Zhidong, and others agreed. They all understood e-commerce; it required a large operations team, a payment system (which Tencent had, but it wasn't necessary), and, more importantly, partnerships and negotiations with multiple logistics companies, plus significant investment in promotion. Essentially, it was starting from scratch. Paying such a high price just because of dissatisfaction wasn't worth it.

Although penguins have all the advantages of timing, location, and people, their core nature cannot be moved again.

Suddenly shifting the strategy to e-commerce could easily have a significant impact on the stock price. Furthermore, Xiao Ma and his team don't understand e-commerce well and don't want to get involved in the industry, so supporting a platform is the best option.