From Becoming Penguin's Major Shareholder to Building an Entertainment Empire

Note that this book is a slow-burn novel, and it will become increasingly exciting as the story progresses.

It starts from 2002, beginning at the Beijing Film Academy, and starting with the H...

Chapter 724 WeChat!!!

Google entered China in April 2006, but not long after, Qihoo launched an "anti-malware" program called "360 Security Guard," which included Yahoo Assistant, which "could not be uninstalled normally," in its list of "malware."

Yahoo! Assistant did not back down and quickly upgraded its version to resist the operation of Qihoo 360 Security Guard.

On August 2nd, Qihoo told the media that 360 Security Guard had been targeted by malicious forces, implying that Yahoo! Assistant was behind it. The war of words escalated. Meanwhile, the China Anti-Malware Alliance was established.

On the other hand, Google's bundling of Google Toolbar and Google Desktop with products such as RealPlay has also been questioned by industry insiders.

Currently, the Internet Society of China is drafting relevant standards for identifying "malicious software." Due to profit-driven business models, when rogue software targets free or shareware software, collaboration between the two is possible.

The battle between the two companies has shaken the domestic internet community, because 360 ​​is a domestic software company while Google is a foreign software company, and such a battle is likely to generate public opinion.

"Brother, our Tencent antivirus software should be ready by now. Judging from this trend, 360 will likely dominate the domestic PC market very quickly. This can't go on."

Shen Fang nodded: "I agree. You can go to Lei Jun about this. He's an expert in this field."

“Brother, don’t you know? Lei Jun listened to what you said and immediately sold the website as a package.”

Shen Fang was taken aback when he heard this, but he wasn't surprised. This was the same old path that Lei Jun was going to take.

He took out his phone and dialed Lei Jun's number.

"Brother Lei, where are you?"

"President Shen!"

"I heard from Little Ma that you sold the company?"

"Yeah, Taobao and JD.com are fighting each other right now, and they've squeezed me out of my depth. I think what you said makes sense. I'll sell it while it's still worth something."

"Great, are you free? Come to Tencent headquarters? Let's meet and talk."

"No problem, I only have time left now."

The call ended.

"Brother, there's still no news about the electronic payment license."

There were reports that the People's Bank of China would introduce the "Administrative Measures for Payment and Settlement Organizations" in the summer of 2006 to regulate this market. These measures included raising market entry barriers, with the most attention focused on the implementation of a licensing system, meaning that the number of licenses in the electronic payment field would not exceed 10. Unfortunately, from mid-year to the new year, the release of these measures remained elusive.

"It's only a matter of time, there's no rush. Our most important task right now is to integrate resources and cooperate with China Mobile. Our WeChat plan should be launched by now. How's it going with Xiaolong?"

"The WeChat project is currently two-thirds complete, and the remaining time is estimated to be another two months before it can be officially launched. The current difficulty lies in how to cooperate with China Mobile and China Unicom."

Zhang Xiaolong, the father of WeChat and its core figure, is someone who does whatever comes to mind and doesn't have specific working hours, but he is indeed the one who single-handedly created WeChat.

By partnering with China Mobile and China Unicom, WeChat allows users to bind their phone numbers to their accounts, enabling others to find your WeChat account through search. This is one of the key reasons for WeChat's immense popularity, and WeChat was the first and most successful software to utilize the phone number binding method.

Tencent initially launched WeChat as a side project, but ultimately reinvented messaging services in China.

By this time, Tencent was already the largest internet company and the largest instant messaging tool in China.

However, those who do not plan for the future will inevitably face immediate troubles.

When Shen Fang proposed creating an opponent for himself, Xiao Ma didn't understand at first.

After Chen Fang presented the facts and reasoned with him, Pony Ma finally agreed. The main reason was that there were no restrictions on the registration of Penguin Media Platform accounts, and secondly, most of the users of Penguin Media Platform accounts were teenagers, who did not bring much value to Penguin at present.

Tencent needs to launch an instant messaging software that is recognized by young and middle-aged people in major companies, provinces, and cities.

So, Tencent assembled a small team of skunks, moving from the team behind its core product, QQ Mail, to a new mobile application that might compete with other product teams in other departments within Tencent.

This team of seven engineers created the first version of WeChat in just three months.

WeChat is a simple messaging and photo-sharing app. This lean and focused team quickly launched one of China's most transformative mobile services.

WeChat realized that to get users to switch from other mobile chat solutions to WeChat, they had to offer more than just chat. That would be enough for Penguin.

This time, WeChat has directly enabled the voice messaging function, allowing people to send short voice memos.

The inspiration for adding voice messages comes from TalkBox and Kakao Talk.

Using voice messaging was a strategy because local mobile keyboards for inputting Chinese characters were not easy to use at the time, and consumers found that sending voice messages was intuitive, personalized, and convenient for daily life.

For parents who are unwilling or unable to type or use an English keyboard, WeChat voice messages are incredibly convenient.

Furthermore, Shen Fang also proposed a group effect.

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