Chapter 299 Win-Win

The box office performance of "Monster Hunt" after its release was exaggerated.

However, considering the investment scale and cast of this film, this box office is not impossible.

The cost of 350 million yuan is the highest among domestic films. The cast also includes the popular star Gu Wei. With strong publicity and support from fans, it is natural that the film will get a super high box office.

But no one expected that on the second day after the release of "Monster Hunt", "The Pancake Man", which was released on the first day, would burst out with a huge energy that no one expected.

This is director Dapeng's debut film, a low-budget comedy with an investment of 50 million yuan and an actual production cost of only 25 million yuan. Thanks to the deep audience appeal accumulated by "Diaosi Nanren", it achieved a box office of 132.5 million yuan on the first day of its release.

It closely followed "Monster Hunt" and became the second place in the single-day box office.

At this point, "Monster Hunt" unexpectedly encountered its strongest opponent in history.

Starting from the 17th, the two films have been competing fiercely in terms of screening share, attendance rate, single-day box office and other aspects.

The two movies are in a fierce competition, and the battle is very exciting, which has also aroused the excitement of the audience. The competition between the two movies has become the focus of heated discussion on the Internet in recent days.

As Saturday and Sunday arrive.

The two films began to reap box office revenue like crazy.

According to Maoyan Movie's real-time box office information, "Monster Hunt" had a real-time box office of 184 million yuan on Saturday, and "The Pancake Man" had a real-time box office of 152 million yuan, accounting for 78.7% of the total box office on the day.

Both films' performances declined on Sunday, with "Monster Hunt" closing at 178 million yuan and "The Pancake Man" at 138 million yuan. However, their combined share of the total box office increased, accounting for 82.4% of the day's total.

In the two-day fierce competition, "Monster Hunt" had a slight advantage. Driven by the joint topics, both movies became the big winners of the summer box office, creating a classic win-win battle.

But as the saying goes, if the eldest and the second oldest fight, the third oldest will be gone.

The competition between the two blockbuster movies not only heated up the summer movie market, but also took up the vast majority of the box office.

The combined box office revenue of all the remaining movies currently in theaters is less than half of that of "Monster Hunt."

From a regional perspective, "Monster Hunt" is more popular with southern audiences, with a clear advantage in Shenzhen, Guangdong, Shanghai, Sichuan and other places. In Beijing, "The Pancake Man" has the upper hand. In other parts of the country, both films have achieved good results, but generally "Monster Hunt" has a slightly higher box office, which shows that this movie has a wider audience.

In terms of word of mouth, both films received positive reviews from major movie websites, with "Monster Hunt" scoring higher.

According to Maoyan Movie Box Office statistics, "Monster Hunt" is more popular with women, with women accounting for an overwhelming 68.9% of the audience, while the gender ratio of "The Pancake Man" is more balanced, almost 50-50.

But it is worth noting that both films have more female audiences, and the box office of domestic films is gradually dominated by women.

The battle between [Monster Hunt] and [The Pancake Man] is more of a gender war between independent female characters and male loser sentiments.

In "Monster Hunt", even the person responsible for pregnancy is the popular star Gu Wei, the one responsible for being cute is the monster king Huba, and the actress Bai Baihe plays the role of the wise and extraordinary heroine.

This satisfies some of women's little interests to a large extent.

The "Jianbing Man" comes from Dapeng's classic online series "Diaosi Men", which is naturally full of Diaosi style, hilarious and down-to-earth.

After the confrontation between the two, it seems that the big woman won over the small man.

But what makes filmmakers happy is that this should actually be seen as a win-win situation for the big woman and the little man, and both films have achieved amazing box office results.

Judging from the age structure of the audience, "The Pancake Man" has a certain advantage among teenagers and young adults, while "Monster Hunt" is generally distributed among all age groups and is suitable for all ages.

In a sense, this box office battle was a joint effort by women of all ages to defeat the challenge of young men.

Women's enthusiasm for watching movies is not restricted by age. Women over 30 still maintain a good movie-watching ratio; while men's interest in watching movies decreases significantly with age.

This also seems to be consistent with the trend of domestic film aesthetics developing in a youthful and feminine direction.

Although the actual box office distribution of "Monster Hunt" and "The Pancake Man" is not much different, the online popularity is obviously different.

According to the comparison of Baidu Trend Index, Sina Micro Index and the number of articles on WeChat public accounts this month, [Monster Hunt] has a significant advantage in online popularity and promotion strength.

Judging from the current actual box office performance, the Baidu Index and box office have a better correspondence, which means that search interest is basically proportional to box office consumption power.

Sina's micro-index of "Monster Hunt" is 9 times that of "The Pancake Man", indicating that the interest of the core urban audience is clearly focused on "Monster Hunt".

It is expected that after word of mouth spreads, it will have a strong driving effect on subsequent box office.

The number of articles promoted on WeChat public accounts is forward-looking to a certain extent.

It can be seen that the publicity and promotion of "Monster Hunt" is obviously greater than that of "The Pancake Man".

With strong promotion, the box office received corresponding returns, and the promotion of "Monster Hunt" achieved the expected effect.

Despite not having strong investment and publicity, "The Pancake Man" achieved high box office returns, which is a model of cost-effectiveness.

In any case, the battle between "Monster Hunt" and "The Pancake Man" coexisted and won together, and jointly lifted the summer movie market.

Both films achieved high box office and high reputation, and became two typical examples of original themes, opening up a golden road for Chinese-language films beyond super IP.

After the first four days of its first week, "Monster Hunt" had grossed a total of 706 million yuan. The industry expected the film to gross over 1.8 billion yuan, and was optimistic that it would surpass "The Monkey King: Hero is Back" and become the new box office champion of domestic films.

[The Pancake Man] was shown in the evening for one day, and broke 400 million in the first three days of its first week, achieving an impressive result of 422.5 million, recovering its costs ahead of schedule and making a huge profit, becoming the biggest dark horse of the summer season.

Director Xu Chengyi is fine. He has been a famous Hollywood animation director for a long time. The movie "Shrek the Monsters" he directed once won a global box office of 6 billion and won numerous awards. He is known as the "Father of Shrek".

"Monster Hunt" is just another addition to his already impressive resume.

In contrast, Dapeng became an overnight sensation, and the difference between before and after the movie was released was huge.

Before this, Dapeng had already gained a high national popularity through the hit drama "Diaosi Men".

But at that time, in everyone's impression, he was a host, a comedian, and a web drama director.

Although he is popular, ordinary audiences and people from all walks of life in the circle do not take him seriously.

After the movie was released, his identity changed fundamentally, and everyone remembered his new label, film director Dapeng.

And he is the director of hit movies.

From now on, he will become a guest of honor of major film and television companies and can fully enjoy the treatment that Xu Zheng received after the huge success of "Lost in Thailand".

In the second week, due to the influence of working days, the box office of both movies decreased. On Monday, the box office of "Monster Hunt" was 113 million yuan, becoming the domestic film with a box office of over 100 million yuan for five consecutive days.

Basically, up to now, every step forward of "Monster Hunt" has been creating a new record.

No previous domestic film could compare to it. Even the current box office champion "Monkey King: Hero is Back" did not achieve such exaggerated results as "Monster Hunt" when it was first released.

[The Pancake Man] did not hold on, with its single-day box office dropping to 84.35 million.

It's no surprise that Dapeng's comedy film took advantage of the popularity of "Diaosi Nanren" and invited various stars including Gu Wei to make guest appearances, and used various tear-jerking memories.

But in terms of the quality of the movie, it's really average.

Now it is the second week of its release. As the number of viewers increases, word of mouth gradually spreads, and more and more people dislike this movie.

Many people were drawn into the cinema by the popularity of the film, but were very dissatisfied after watching it and felt cheated.

The Internet naturally became a channel for them to vent their emotions, which had a certain impact on the box office of "The Pancake Man".

In the following four working days, the box office of both films declined little by little, but the decline of "Monster Hunt" was smaller, and it was still able to maintain a daily box office of just over 100 million.

The decline of "The Pancake Man" was quite large. As of Friday, the single-day box office was less than 50 million.

It's the weekend again.

As expected, both films experienced a decline, but the gap between them was quite large at this time.

Over the two weekends of the second week, "Monster Hunt" closed at 128 million and 116 million respectively.

The performance of "The Pancake Man" was only more than half of that, earning more than 60 million in box office revenue in two days.

"Monster Hunt" grossed 774 million yuan in its second week of release.

After 11 days of release, the film grossed 1.48 billion yuan at the box office, surpassing "Lost in Thailand" to become the runner-up in the domestic box office, and is not far from the box office record of 1.758 billion yuan held by the champion "The Monkey King: Hero is Back."

At the same time, the performance of "Monster Hunt" also surpassed "Jurassic World" and "Avengers 2" from the previous two months, and it is less than 1 billion away from the record of 2.426 billion set by "Fast and Furious 7".

At this time, industry insiders have predicted that the total box office of "Monster Hunt" may be able to break 2 billion, exceeding the 1.98 billion of "Transformers 4".

Optimistically speaking, it is not impossible to surpass "Fast & Furious 7" and regain the domestic box office championship.

At this point, "Monster Hunt" has completely broken through the circle and is a national discussion. Whether you have seen it or not, you will always hear people around you discussing this movie.

Gu Wei has added another box office hit movie to his name, and his reputation as a box office magic drug has been fully confirmed.

Bai Baihe also reaped great rewards, with several hit movies such as "Love is Not Blind", "Personal Tailor", and "Monster Hunt", and the title of box office queen was firmly on her head.

In comparison, "The Pancake Man" earned 467 million in the second week, which is also a very good result.

After 10 days of release, the box office exceeded 800 million yuan.

However, due to the influence of word of mouth, the box office has declined significantly. It should be no problem to reach over 1 billion in the later stage, but if it falls further, it will be difficult to sustain.

In the office, Gu Wei was looking at the detailed box office data of "Monster Hunt".

He was also very surprised by the box office revenue of 1.48 billion in just two weeks.

I have the impression that Jing Boran's version of "Monster Hunt" in the original time and space did not perform so well.

He had also heard about the famous box office manipulation incident, but now it was two weeks before the movie was released, and Gu Wei felt that Anle would not be so anxious to start manipulating the box office.

Even if you want the movie to have good data, you have to wait until the box office is weak in the later stages before taking action.

Otherwise, if the results can be achieved by relying on real strength, why do those things that give others a handle?

Gu Wei felt that according to the current box office performance of "Monster Hunt", Jiang Zhiqiang might not really need to use some unsophisticated means.

After 2015, the film market in mainland China has further expanded.

The popularity of several Hollywood blockbusters and their extremely high box office also represent an increase in market capacity.

As long as domestic films are well-made and of high quality, they will not necessarily be inferior to foreign films at the box office.

And "Monster Hunt" itself is of good quality.

Its unique style and exquisite special effects are definitely the first of its kind in the film market.

Now with the addition of Gu Wei, the popularity is even higher than the original version, and it definitely has the potential to become the box office champion.

(End of this chapter)