Chapter 524: 12 lithography machines! Three Kingdoms Kill? Meituan: No, there’s me too!

Early in the morning of Double 12, Kuaipao and Taodiandian issued coupons at the same time, covering all takeout users in Jiangsu and Zhejiang provinces with subsidies. The two companies were competing fiercely, but Qiandu Takeout was caught in the crossfire and its market share declined rapidly.

If everyone else is competing and you don’t, you are doomed to fail.

We spent tens of billions of dollars to acquire this market, are we going to give it away for nothing?

How could Robin Li be willing to accept this!

At 11:30 am, which was lunchtime, red envelope redemption portals popped up on both the PC and mobile versions of Qiandu Takeout. In addition to a 15-yuan coupon with no threshold, there were also card and coupon package combinations with a 20-yuan discount on purchases over 40 yuan, a 30-yuan discount on purchases over 60 yuan, and a 40-yuan discount on purchases over 100 yuan.

Under the temptation of 0 yuan milk tea, 0 yuan bread, and 0 yuan clay pot rice, users immediately turned to Qiandu Takeout.

Although the delivery of Qiandu Takeout is slow and the service attitude of the riders is poor, it is free, so you can just bear with it.

Before December 10, the maximum number of takeout orders in the entire Jiangsu and Zhejiang regions was only 2 million. However, after Kuaipao, Taodiandian and Qiandu Waimai successively provided subsidies, the total order volume of the three platforms exceeded 2.4 million before noon.

Users who were previously indifferent to takeout also downloaded and registered accounts during this event.

The market capacity has expanded!

This is exactly what Chen Yansen is aiming for.

Every penny invested has its use.

Of course, the winner is the one who can finally grab the market; otherwise, you will end up making wedding clothes for others.

As the lunch rush hour approaches, all three platforms are flooded with orders.

Kuapao not only has professional full-time riders, but also more than 400,000 part-time riders across the country. In addition, Chen Yansen is willing to increase delivery rewards for riders. Even if the order volume doubles, there is no need to worry about no one taking orders.

Qiandu Waimai adjusted its unit prices and bonuses for orders in Jiangsu and Zhejiang before issuing the coupons. After all, every failure is a lesson learned. During the year he'd fought Pei Yi, Wang Zhongpu had already figured out Kuaipao's tactics.

He knows very well that transportation capacity is the core.

No matter how many subsidies are given or how many new users are attracted, if the user experience is not good, retention will be like a hole in the wall, running away.

The mature takeout users that the company has worked hard to cultivate will only flow to platforms with better services.

In contrast, Taodiandian, although it has been operating for a year, has not yet figured out the key logic in commercial competition. It just blindly issues coupons and does not realize the importance of riders at all.

Therefore, Taodiandian fell into a serious order stuck problem.

Abnormal order dispatching by the system, merchants’ inability to prepare meals quickly, riders accepting too many orders and unreasonable route planning have resulted in large-scale delivery delays.

In the past two days, Qiandu Waimai had not yet taken action, and Taodiandian could still rely on the other party's scattered transportation resources, but Wang Zhongpu took action, using high unit prices and rewards for rushing orders to pull the riders back.

"I'm drunk. The Taodiandian system crashed! I placed the order at 11:27, and it's already 1:43, over two hours, and there's not even a delivery driver to take the order."

"Go to Kuaipao to place your order. It's delivered within 29 minutes. That's incredible speed."

"Is anyone working at Kuaipao, Ali, or Qiandu Waimai? Tell them to stop fighting. I've gained several pounds in just the past two days."

"I really envy the netizens in Jiangsu and Zhejiang!"

The comment sections of Orange Pay’s group chat, WeChat, QQ group, Douban group, Weibo and Renren are full of messages from netizens.

In this competition between the three major food delivery platforms, a total of nearly 60 million yuan is invested in marketing expenses every day, forcing users to order food delivery.

At two o'clock in the afternoon, Meituan Takeout, which had been silent and almost forgotten, finally arrived and distributed coupons to users in Jiangsu and Zhejiang regions.

For Sanpower Group, Meituan can bring traffic to the company's other projects, so it naturally cannot just watch its market share shrink day by day, and it has to make its presence felt.

In fact, both the food delivery and group buying industries have long become internal fighting games among Internet giants.

You should know that the parent company of Kuaipao is Senlian Capital, Taodiandian belongs to Ali Baba, Qiandu Waimai is backed by Qiandu, and Meituan is owned by Sanpower Group.

Those food delivery or group buying websites that have no money and no background will either go bankrupt or be acquired.

at the same time.

A docking group between Pinbei and Yidong was also set up, and Liu Qiangdong promised to provide a first-level traffic entrance for Kuaipao and Kuaidi Taxi.

Chen Yansen can use this to acquire high-value users of Yidong, and Liu Qiangdong can also use food delivery, group buying and online car-hailing products to improve the stickiness and activity of users within the site and increase the number of users outside the site.

This is just the first step in the cooperation between the two companies!

Next, Yidong and Yunsu Express will also share the pricing system of warehousing, logistics, and digital home appliances, and will make every effort to encircle Yaomao and Taobao.com.

Ali Baba wants to go public, so naturally, Handsome Dong has to give Ma Liyun some praise.

Who made this guy talk big all the time, and even said something like "Ali's mission is to cultivate more Yidongs"? Liu Qiangdong just wanted to let Ma Liyun know that they are all e-commerce platforms, and Yaomao's model is not more advanced than Yidong's.

Don't pretend!

It’s still unclear who will win and who will lose!

After Chen Yansen finished the video conference with Liangzaidong, he met with several candidates.

After some consideration, he made a choice among Shenzhou International, Li & Fung, the Yangtze River Delta and overseas clothing industries, and finally gave the position of head of Orange Garment Factory to Lin Guolun.

The other party was previously the production director of Zara's Dahua region, responsible for managing OEM factories. He also worked in Zara's own factory at headquarters for four years. He is currently the general manager of the Yageo factory. He is good at quick response production scheduling, familiar with worker management and production line automation transformation, and has very comprehensive abilities.

Only after finishing the matters at hand did Chen Yansen have some free time.

From mid-November to mid-December, a whole month, he was either on business trips or meetings, visiting and meeting people, or interviewing the heads of Orange Supermarket and Orange Garment Factory.

Fortunately, the preliminary preparations have been completed, and now we just need to keep an eye on the progress of the project.

The other side.

Liang Jinsong and his team have just completed the inspection of Zijing's production base. They also bought a total of 12 second-hand NXT 1950i DUV lithography machines from GlobalFoundries and UMC, spending a total of only 400 million US dollars, with an average price of 35 million US dollars, which is almost 40% off the price of new equipment.

In addition, the three parties signed a foundry agreement, under which GlobalFoundries and UMC will undertake part of the production of Tiangong A100 chips; and part of the Tiangong B100 and Tiangong C100 chips that are currently being designed will also be given to these two companies for production.

Therefore, Qualcomm's idea of blocking Tiangong's chip production capacity has been completely shattered, unless it can deal with TSMC, GlobalFoundries and UMC at once.

But GlobalFoundries and UMC would never agree to Paul Jacob's proposal. After all, Chen Yansen had just bought old equipment worth 400 million US dollars from them.

Chen Yansen stayed in the office until five o'clock, and left work before the sun had completely set.

When he took a bus to Longdeyuan Community, he saw many employees of Senlian Capital along the way. Some of them drove themselves, and some took the bus, all rushing home.

Only the employees of Pinbei still sit motionless at their workstations, busy with their work, for the sake of generous quarterly bonuses.

Outside the car window, the afterglow gradually dissipated, and the shadow of the setting sun quickly passed over the tops of the birch trees.

When he got off the car, there was only a faint light on the ground, and the moon had quietly risen to the sky without him knowing.

Chen Yansen walked straight into the elevator.

Huang Boxiang drove away without saying a word. Xiao Li will come to pick up the boss tomorrow morning.

…

…

In Qindao Jimo, the original Taihua Garment Factory, the sign at the door has now been changed to "Orange Garment Co., Ltd."

Lin Guolun rubbed his temples. After a busy whole day, he finally sorted out the factory's management, production, procurement and recruitment work.

This factory has 5,193 employees, including middle-level managers, but only 317 of them are insured.

In other words, Taihua does not pay five insurances and one fund for front-line operators, and their monthly base salary is mostly between 1,500 yuan and 2,500 yuan. If they want to make more money, they have to rely on overtime hours.

Lin Guolun made a comparison and found that although the labor cost in the domestic clothing industry is much higher than that in Southeast Asia, it is still far behind that in Europe.

Not to mention social security and benefits, it’s already great to be able to get paid on time.

"Mr. Zhao, starting from December, the minimum base salary for employees in sewing, cutting, quality inspection, ironing, and packaging positions will be adjusted to 3,300 yuan.

Everyone will sign a labor contract and submit their information to the Social Security Association, and the five social insurances and one housing fund will be paid starting this month."

Lin Guolun raised his head and gave instructions to the director of the human resources department.

"Boss Lin, the turnover rate in the garment industry is high, and paying social security for them is a sheer waste of money."

Zhao Changrui frowned and advised patiently.

Even if the company pays social security based on the minimum basic salary of 3,300 yuan, it will have to spend an additional 660 yuan per person per month. For 4,800 workers, the total amount is 3.168 million yuan.

In his opinion, Lin Guolun, a former Zara executive, has no idea about the unspoken rules of the domestic clothing industry.

"They're so mobile because they don't have social security, their base salary is low, and they have no security. After the salary increase, will anyone still think about quitting and switching factories? If Mr. Zhao wants to save money for the company, then starting this month, your social security will be suspended."

Lin Guolun said in a deep voice.

He has worked both abroad and in China, and he understands the minds of these factory managers. He also knows that it is not easy to change their minds in a short period of time.

"Mr. Lin, I'm sorry, I know what to do."

Zhao Changrui was stunned for a moment and quickly changed his words.

He doesn't have to pay for it anyway, so why bother meddling?

"Next, we're going to set up a training class and offer courses in sewing, CAD pattern making, quality control, and design. I see that 26% of the factory's employees are between 16 and 20 years old, which is about 1,200 people. We'll select 120 people in the first batch."

Lin Guolun continued.

The salary increase and the establishment of training classes were both Chen Yansen's ideas.

Upon hearing this, several directors from the Administration Department, Human Resources Department, and Technical Department quickly nodded in agreement.

The first task that Orange Garment Factory received was to produce T-shirts, down liners and jackets, as well as black, white and orange base shirts and down jackets.

These are all internal orders, supplied to employees of Sunlink Capital.

Therefore, the factory had no shortage of orders in the first two months, but after two months, it had to consider the external market.

After all, this is a large garment factory with more than 5,000 employees and 83 production lines alone. If a three-shift assembly line model is adopted, the annual production capacity will be as high as 80 million to 100 million pieces, which cannot be fully absorbed by internal employees alone.

However, this is not a difficult task for Chen Yansen.

From Pinbei’s sales data, we can extract the market trends and trends in the clothing industry. This is also the main reason why Meters’ Zhou Jiancheng wants to cooperate with Pinbei.

When it comes to the clothing industry, Senlian Capital has natural advantages.

In addition, at the instruction of Chen Yansen, Lin Guolun planned to set up a design department to lay the foundation for the development of external markets.

Not long after, the workers in the production workshop heard some related news sporadically.

"Phoenix, have you heard? The new boss wants to give us a raise. The base salary alone is 3,300 yuan, and the commission for ironing a piece of clothing has also increased from 0.28 yuan to 0.35 yuan. This boss is really stupid."

Sister E from the ironing workshop couldn't stop smiling and shared this with Yang Fenghuang next to her.

"But overtime is also limited. Only four hours are allowed a day. Counting the six hours of basic working time, it's only 10 hours. I usually iron 480 pieces of clothing in 14 hours, but now I can only iron 340 pieces, and my commission has dropped by 14.4 yuan."

Yang Fenghuang counted on her fingers.

"Silly girl, the base salary has increased, and there's also hourly pay for overtime. I calculated that I can earn at least 7,000 or 8,000 yuan a month."

Sister E said with a smile.

Basic salary, social security, quarterly bonus, supplementary medical insurance, rental subsidy and meal allowance, etc., the treatment is not inferior to that of foreign factories.

"Seven or eight thousand?" Yang Fenghuang only knew that the basic salary and piece-rate commission had increased, and she didn't know about the housing allowance, meal allowance and quarterly bonus.

"There are four quarterly bonuses a year, 660 yuan in rent and 500 yuan in meal allowance each month. That's a lot of money."

Sister E said with a smile on her face.

She didn't expect that she, who could barely read and was in her forties and whose life was about to go downhill, would take off again.

Four quarterly bonuses a year?

660 yuan housing subsidy and 500 yuan meal subsidy?

Yang Fenghuang was slightly stunned. She couldn't understand why the treatment changed so drastically just because the factory changed its boss.

When she got off work, passed by the door and saw the brand new factory sign, she suddenly understood.

It turns out that the person who acquired their factory was Chen Yansen!

No wonder the treatment and benefits are so good!

At this moment, Yang Fenghuang secretly thought: It would be great if I could work in a factory forever.

Afterwards, someone posted the salary details of Orange Garment Factory on the Qindao Forum, and it was then forwarded to platforms such as Toutiao, Douyin and Weibo.

"A base salary of 3,300 yuan? It's obviously Mr. Chen's doing. The hourly wage in his factories is 25 yuan, and the workday is six hours!"

"@陈妍森Mr. Chen, our company sells instant noodles. You're tired from working overtime and I'm sure you'd like to have some. Why don't you buy our factory as well?"

"@陈妍森Mr. Chen, please buy us! We're a seafood factory, and we process the crayfish tails you eat."

For a time, countless workers tagged Chen Yansen, hoping that he could buy the factory they worked for.

…

…

The next day, the Double 12 battle reports of the three major e-commerce platforms were released one after another.

Last night, when Liu Qiangdong called Chen Yansen, he took the initiative to mention that Dongfang's sales volume was 2.47 billion, and said with a smile that there was absolutely no water in it.

Sure enough, the number in the battle report was much higher, a full 3.06 billion.

Pinbei’s single-day transaction volume was 4.72 billion yuan, while the publicly disclosed figure was 5.16 billion yuan.

Ahri's battle report is 8.14 billion, but no one can say for sure whether there is any water in it.

The end of Double 12 means that the e-commerce industry has also reached the end of the year.

But the new year is here again, and Pinbei has started preparing for the "New Year's Goods Festival" again.

(End of this chapter)