Chapter 761 Orange Forest! You don't want to give me any meat, but you want to take food from Mr. Chen's bowl?

The following day, December 10th, Wednesday.

Chen Yansen and Song Yuncheng landed at Bayanhot Airport on a private jet.

As soon as I stepped off the jet bridge, I saw Zhang Yinjia and Wang Guan standing at the arrival gate, accompanied by several people.

"boss!"

Upon seeing Chen Yansen emerge, Zhang Yinjia and Wang Guan immediately stepped forward, greeting him with smiles.

"Thank you for your hard work! How's the coordination with the local authorities going?"

Chen Yansen walked straight over and casually asked.

"Boss, the China Green Foundation and the Environmental Protection Foundation have already spoken with the Northern Central Command. They are not only willing to provide us with policy support, but they have also allocated 100,000 mu of sandy land at the intersection of the Badain Jaran, Tengger and Ulan Buh deserts to the Orange Forest Project."

Zhang Yinjia answered in response.

Orange Forest is a new feature that Orange Pay will soon launch. Similar to the incentive wall model, it can perfectly combine public welfare attributes with improving user retention.

The gameplay is also very simple. After entering the Orange Forest channel, users first select the tree species they want to plant.

Every day, you can earn green energy by opening the Orange Pay App, checking in, and completing designated tasks.

Green energy can accelerate tree growth. Once a tree reaches 100% planting progress, Orange Pay will actually plant a tree for the user in a designated sandy area and hang a nameplate as a marker.

If this model proves effective, more orchard and ranch gameplay will be added later.

For example, users can use their daily activity points to "raise cattle and sheep," and once the cattle and sheep reach the marketable size, the platform will send fresh meat or milk to the users for free, thereby further increasing user participation.

From a strategic perspective, it can enhance user stickiness, extend users' app usage time, shape brand image, and promote business synergy.

As for non-financial benefits, the main benefit is the significant social reputation that can be brought to the group.

However, for Chen Yansen, the humanitarian spirit that a large number of ecological forest rangers can create is the value he values ​​most.

Wang Guan, standing to the side, remained silent, simply waiting with a smile on his face.

He is in charge of agricultural and livestock technology. Recently, the 800,000 pigs slaughtered by the Xucheng pig farm were easily sold out through three major platforms: Pinduoduo, Orange Supermarket, and Kuaipao Maicai.

After finishing the affairs of the pig farming department, he immediately started recruiting people and renting land in various places to build either chicken farms or egg processing plants.

Chun Shen Farm is Orange Agriculture and Animal Husbandry Technology's first private farm, and it plans to expand into mountain forest and orchard businesses in the future.

His trip to the northern frontier was at Chen Yansen's special request, with the aim of having him participate in the initial project preparation of Orange Forest, as a way to learn from experience.

After all, he had never been involved in agriculture before.

In addition, it was also a special team-building activity.

After listening to Zhang Yinjia's report, Chen Yansen continued to ask: "Policy implementation is the first step. When will the survey data for 100,000 mu of sandy land be available? Soil fertility, groundwater level, and wind and sand early warning all need to be thoroughly understood."

"Boss, the expert team from the Saibei Academy of Agricultural Sciences arrived three days ago. They just sent over the preliminary soil sampling report yesterday afternoon and are now conducting groundwater level drilling and testing. The first version of the survey data is expected to be available tomorrow."

Regarding the sandstorm warning, we contacted the Northern Meteorological Bureau and were able to obtain nearly ten years' worth of sandstorm disaster records, as well as climate forecasts for the next three months. I will send you the detailed information later.

Zhang Yinjia took half a step forward and spoke methodically.

"Let's eat first," Chen Yansen nodded, glanced at his watch, and then said.

"Boss, I forgot to tell you, Mr. Tan from the Alashan Central Command has arranged a luncheon at the Golden Top Tent."

Zhang Yinjia quickly explained.

The Golden-Topped Tent is a specialty restaurant in Alashan and the largest Mongolian yurt landscape in northern China.

You can sample local delicacies such as Qingshui Wucha (a type of Mongolian dish) and Feiyangtuo Wugu (a type of Mongolian grain dish), and also watch Mongolian song and dance performances and Morin Khuur (horsehead fiddle) performances.

Although Chen Yansen had never been to the northern frontier, his influence meant he was always treated as an honored guest wherever he went.

Moreover, Orange Forest's afforestation efforts in northern China can improve the environment and reduce the negative impact of sandstorms, while also creating local employment and increasing the income of ordinary herders.

It's quite normal for Tan Longhai from Alashan to invite him to dinner.

"Okay, I understand."

Chen Yansen responded and, surrounded by security personnel, strode towards the parking lot.

Soon after, everyone boarded their respective vehicles and headed towards the golden-roofed tent.

In December, the golden hues of late autumn have long since faded from the grasslands of northern China. Even the needlegrass is buried under the snow, leaving only a few clumps of green grass peeking out occasionally.

The wind was strong, rushing past the window with short, sharp whistles.

The distant clouds were torn into cotton-like shapes and scattered across the sky.

After driving for about forty minutes, the convoy came into view of a cluster of white yurts spread out on the grassland. The yurt in the center was particularly eye-catching, with its top covered with gilded decorations that shone brightly in the sunlight.

As soon as the car came to a stop, Tan Longhai, wearing a dark gray overcoat, greeted him with a smile.

He was tall and broad-shouldered, and with both hands firmly grasping Chen Yansen's right hand, he said warmly, "Mr. Chen, you must be tired from your journey! Welcome to the northern frontier!"

Generally speaking, the head of a central government department holds a much higher position than an entrepreneur, but there are always exceptions.

Even Tan Longhai wouldn't dare to be the slightest bit negligent towards a businessman of Chen Yansen's stature.

"Mr. Tan, you're too kind. Thank you for your support of the Orange Forest project."

Chen Yansen responded gently.

"I should be the one thanking Mr. Chen!"

Tan Longhai led the group into the large tent and then said, "In recent years, there has been less wind and sand, but the rainfall is not high, and the area of ​​sandy land has not decreased. With the Orange Forest, not only can the environment be improved, but the herders can also have an extra source of income."

Stepping into the tent, warmth instantly enveloped everyone.

The tent was spacious and bright, with brightly colored wool tapestries hanging around the walls, embroidered with galloping horses and auspicious clouds, and a huge round wooden table in the center.

The table was already set with local delicacies such as milk tofu, hand-pulled mutton, and milk tea, their aromas irresistible.

Several girls dressed in red Mongolian robes, holding silver bowls, walked forward with smiles and offered milk tea to everyone according to the etiquette of northern China.

"Mr. Chen, please try the milk tea from the northern region. It is made by boiling brick tea and fresh milk, and it can help ward off the cold and keep you warm."

Tan Longhai raised his hand in a gesture of greeting.

Chen Yansen took the warm milk tea, took a small sip, and praised it.

After they were seated, he continued, "Mr. Tan, this is Wang Guan, CEO of Orange Agriculture and Animal Husbandry Technology. I plan to build several more self-operated ranches in northern China, but the locations have not yet been decided. I wonder if there are any suitable grasslands in Alashan?"

Since the company is named Orange Agriculture and Animal Husbandry Technology, it is natural for them to enter the ranch industry.

Whether in China or overseas, Chen Yansen has always had ideas for developing new businesses.

"Mr. Wang." Tan Longhai nodded slightly, greeted Wang Guan first, and then turned to Chen Yansen to ask, "Mr. Chen, are you interested in beef cattle farming or developing a dairy industry?"

There are already two dairy companies in the northern region, and the industry's interests are deeply intertwined.

If Senlian Group rashly enters the market, it could easily disrupt the current profit distribution balance.

Tan Longhai instinctively opposed this matter!

Chen Yansen glanced at Tan Longhai and replied calmly, "Of course, we'll do both."

He saw through Tan Longhai's little scheme, but didn't point it out. If Alashan didn't agree, he would go to other regions.

The northern region is vast, and there are always unexplored areas where orange agricultural and livestock technology can be applied.

"Do both?"

Tan Longhai's hand holding the milk tea froze in mid-air, his smile faded slightly, and his brows furrowed involuntarily.

He put down the silver bowl, pondered for a moment, and patiently advised, "Mr. Chen, I'm not trying to discourage you, but the milk market structure in the northern region is already set, and it will be difficult for Orange Agriculture and Animal Husbandry Technology to find a foothold."

These words were spoken in a very veiled manner, but he knew very well that Chen Yansen was a smart man and would definitely understand.

Chen Yansen smiled slightly. Seeing that Tan Longhai was very resistant, he did not force him.

Anyway, Abyssinia's highland pastures are not bad, and the cost of raising livestock is even lower.

If we can't reach an agreement with the northern side, then we should focus on developing overseas ranches first.

Wang Guan listened to their conversation without saying a word.

He knew the big boss already had a Plan B, so he wasn't worried about business expansion at all.

There is a piece of land in the Suhebalu Grassland, more than 100 kilometers away from Alashan, that is very suitable for building a ranch.

That grassland is not only flat and lush with water and grass, but also has no large dairy companies nearby, so there is little competitive pressure, making it a very suitable starting point for the orange ranch.

Next, Chen Yansen and Tan Longhai ate and drank together at the table.

Chen Yansen politely declined Tan Longhai's investment request.

They don't want to cut any meat, but they still want to take food from Mr. Chen's bowl?

Chen Yansen wouldn't tolerate this!

Seeing that Chen Yansen refused to budge, Tan Longhai could only manage a dry laugh, creating a slightly awkward atmosphere.

The morin khuur melody inside the tent was still melodious, but he could no longer suppress the smile on his face.

He had thought that given his position as the head of the Alashan Central Office, and the fact that the Orange Forest project needed local support, Chen Yansen would at least offer some "room for cooperation." He never expected the other party to be so resolute, leaving no room for maneuver whatsoever.

Tan Longhai wanted to get angry, but then he thought about it and realized that the other party was a representative of Chinese entrepreneurs put forward by Han Jinheng and Li Qingsong. He really didn't have the confidence to confront them head-on.

He would only have a chance to kick Chen Yansen if he ever lost power.

He thought for a moment, then changed the subject, saying, "The saplings are the priority right now! I've already spoken to the Forestry Research Institute, and as long as you confirm the quantity, they can be transported to the sandy area within three days."

As for employing herders, there is a considerable surplus of labor in Alashan. Wages and benefits are based on market standards, ensuring no one will cause trouble.

"Thank you very much then," Chen Yansen said politely, raising his glass.

After the luncheon, Tan Longhai originally wanted to arrange for Chen Yansen to visit the local folk culture park, but Chen Yansen declined, saying he had to rush to see the sandy land survey site.

As the convoy drove away from the Golden Top Tent, Song Yuncheng looked out the window at the receding yurts and asked softly, "Boss, you didn't give Tan Longhai any face at all. Won't that affect Alashan's subsequent policy support for Orange Forest?"

"Don't worry, it won't happen!"

Chen Yansen waved his hand and said.

The stronger a person is, the less likely others are to provoke them!

Without exception, those who are bullied are bullied because they seem easy to bully.

That evening, Chen Yansen posted a video on Douyin of himself galloping on horseback across the snow, and added the keyword "Orange Forest" to the caption.

The video garnered over 1 million likes in less than half an hour, and the comment section exploded instantly.

What is Orange Forest?

"Is Mr. Chen planning to launch a new business?"

Similar questions kept flooding the screen.

It's worth noting that although Chen Yansen has opened accounts on Douyin and Kuaishou, he has been gradually reducing the frequency of his video posts over the past year.

His last update was to promote Orange Technology's chip launch event.

In the video, Chen Yansen rides a black horse across the snow, with the snow mist behind him glowing brilliantly in the sunset, and the outline of rolling sand dunes can be vaguely seen in the background.

The copywriting is exceptionally concise, consisting of only one sentence: "On a snowy day in the north, we look forward to Orange Forest sprouting branches and leaves, turning into a sea of ​​green trees!"

(End of this chapter)