Yeah, abstract...

Although he had already thought of Yang Ruoqian's answer, Qi Mu still felt a little dizzy.

She quickly reviewed various theme parks around the world in her mind and found that there were funny, scary, and normal ones...but she seemed to have never seen anything so "abstract".

As expected of Mr. Yang, he always remains creative.

Qi Mu wrote the word "abstract" on the notebook with all his strength, still keeping a sweet smile on his face: "Boss Yang, what is the specific method of abstraction?"

Yang Ruoqian clicked the keyboard and said, "The most important thing for us is to use the theme park to promote our IP, so even if it is abstract, we have to start from this aspect."

publicity?

What kind of propaganda is this? That's called smearing!

Using theme parks to discredit their own IP is both cost-effective and effective. It is simply a stroke of genius! People who are willing to go to amusement parks to ride roller coasters include not only young men and women, but also many middle school and high school students.

If we can instill the psychological trauma of "The Boys" in them when they are young, can we cut off the market share of Kuiguang Group in the future?

Can we make Kuiguang Group more passive in public opinion? You know, many parents nowadays are not so reasonable.

Thinking of this, Yang Ruoqian smiled and said, "For example, the simplest one, don't theme parks like this have roller coasters and other attractions?"

"Generally speaking, this type of roller coaster creates a weightless environment, giving customers a physiological sense of excitement and danger."

"Then we have to do something different." Yang Ruoqian said with a smile, "When our roller coaster is rushing from the highest point to the lowest point, our little country heroes will suddenly appear around the roller coaster. It would be best if they stick close to the faces of customers and let these little heroes sing and dance, repeating some of the more abstract lines from the movie."

"It's not just about giving customers physical stimulation, it's also about giving them a little spiritual shock."

"The same is true for whitewater rafting. In general theme parks, the boat is taken to the highest point, then slides into the pond, letting the water in the pond splash all over the tourists..."

"But our theme parks need to change a bit. For example, halfway through the slide, when the passengers are concentrating on preparing for the final wave, the image of the Patriot suddenly pops up on the boat, talking trash and spraying water at the passengers with his mouth... It's not very harmful, but it's extremely polluting."

"In short, we must portray the harsh and abstract image of our IP, and make sure that all guests who visit our theme park can feel what it means to be a hero of the motherland!"

"There is also a haunted house. We don't take the usual route. We can do this..."

After speaking a lot, Yang Ruoqian paused and looked at Qi Mu, whose face was a little dazed, and said with satisfaction: "If you have other ideas, we can ask professionals to design them... I'm just telling you my idea."

Qi Mu suddenly came to his senses and asked carefully: "Mr. Yang, are you sure?"

"No problem at all." Yang Ruoqian waved his hand, "Just do as I say. Find the best designer and the best engineering team right away... Just like filming a movie, it'd be best if it's completed before the next quarter, which means within half a year."

"That's about it. If you have anything to add, tell me immediately."

After throwing out the idea in his mind, Mr. Yang waved his hand, signaling the secretary to do it.

Qi Mu rubbed his eyes, and his voice was a little softer than before: "Okay, okay, Mr. Yang... Then I will contact the relevant personnel according to your wishes."

She couldn't even imagine what expression the amusement park designer would have when he saw this bizarre request.

This is really a bit too abstract.

An amusement park that focuses on mental attacks is really...really more in the style of Kui Guang.

But who knows, maybe it can really get up?

Can the image of the motherland hero and the "Black Robe Inspection Team" really be deeply rooted in people's hearts?

After all, this sounds like it can really cause great psychological trauma to tourists.

After the secretary left the office, Mr. Yang, who had made preliminary arrangements for this quarter's affairs, felt a little lazy again. He closed the relevant web pages on his computer and opened his mobile phone to watch videos.

"How about we check if Lu Ling's video has been updated?"

“These hardcore wilderness survival videos are quite interesting.”

Yang Ruoqian lowered the back of his chair slightly, put himself in a comfortable sitting position, and then searched for Lu Ling's ID.

"Oh my god, I haven't seen you for a few days and you've gained hundreds of thousands of followers? How can the number of followers increase so fast?"

"How much money does this guy want to make from me? If he makes that much money, you should be able to find food in such a terrible environment!"

Mr. Yang sighed and clicked on the video anyway.

When Yang Ruoqian watched Lu Ling’s video before, he had already driven the off-road RV to the destination of this wilderness survival mission. He was familiarizing himself with the environment while using the equipment in the RV to survive.

If this RV uses resources economically, it will not require any supplies for 15 days.

Even if more resources such as water are used, it is safe within a week.

The latest video is about Luling about to finish three days of advance adaptation and prepare to start the challenge of survival in the highland wilderness.

After putting the things in his backpack in his bedroom, taking a shower in the bathroom, throwing the dirty clothes into the dryer-washer and setting the program, Lu Ling came to the fairly spacious living room of the RV and pointed the camera at himself.

"Let me first explain the rules of this survival challenge."

"It's the same as before. In order to make everyone feel more comfortable, I brought three props this time based on the results of everyone's vote."

Previously, Lu Ling tried to start with nothing and survive in the wilderness in a completely hardcore way, but the number of views dropped significantly.

Many viewers don’t really want to watch extremely hardcore videos of people surviving in the wild starting from scratch.

Real hardcore survival without any tools, without any editing, and without any external aid, is really just living.

Don't even think about making fire by rubbing two sticks together, hunting or camping.

Just preventing poisonous insects, finding food, and purifying simple water sources are enough to keep a person busy.

Even if you are lucky enough, you can only last for ten days or half a month at most.

It is simply impossible to build a temporary shelter, find a relatively warm place in the harsh environment to light a bonfire, roast a fish caught from the river on the bonfire, and fall asleep slowly listening to the harsh noises outside.

This is a hardcore approach, but the audience doesn't want to see the blogger unable to find any safe place from beginning to end and just trying to survive in the wild for three days.

What they expect is the contrast and sense of immersion brought about by the harsh environment and the temporary safe environment.

So gradually, apart from occasionally proving his own strength, Lu Ling would no longer shoot such hardcore wilderness survival films.

Now he basically makes a list of supplies and lets the audience vote on which props he can bring this time.

Of course, necessities such as clothes, shoes, and photography tools are not included in this list.

Lu Ling continued, "It seems that everyone was quite lenient this time. The props they left for me are pretty good."

"A Swiss Army knife, matches, and a 12-hour ration... something's wrong. Didn't you always like to choose some weird things for me? Like balloons, or skipping ropes?"

A lot of comments quickly appeared on the barrage.

"This time we are on the plateau, it's so cold, it's not too much to give a match."

"It's really boring to spend most of your day drilling wood to make fire. You know how to do it anyway, so why not just skip the process and use matches instead?"

"Yes, we would rather see you being tortured outside than fighting wits with a few sticks and boards at home."

"Don't be so mean. Huoge doesn't succeed every time. He can only succeed four or five times out of 10 times."

"It's already amazing. Try it yourself. If you drill a hole in your hand, see if you can get a spark."

"Brother Huo's equipment is quite luxurious this time. Let's eat and drink to our heart's content in the RV and rest for a few days before going out and getting ready!"

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"It's already very cold on the plateau, and heating is a big problem."

"I hope to survive in the plateau. It's okay if it's cold, but I can make a fire with matches... I think the most important issue is food."

"How do we find food in this damn place?"

"If you're unlucky, you can only dig up tree roots to eat. If you're lucky, you might be able to catch a couple of bugs."

"If you follow Brother Huo, you will go hungry nine times out of three days. Oh no, Brother Huo has a 12-hour individual ration, so you will go hungry eight times out of three days, not much difference."

"It's okay, Brother Huo will just activate his passive skill and hold on even if he's hungry!"

Lu Ling seemed to have guessed what his fans would say. He shook his phone and said, "As usual, we will set off at 8 a.m. If I have time in the evening, I will start a live broadcast and chat with you all."

"But now is not the time. Let me show you my preparations before departure."

As he spoke, Lu Ling put the camera back on his neck, went to the kitchen of the RV, and took a dish out of the oven.

Inside, there was a plate of food in a rectangular box.

"Let me show you. Meat sauce, mashed potatoes, and bacon lasagna." Lu Ling placed the food on the table and scooped a layer of food from the bottom with a spoon. "Look at this thick layer of minced meat, and this cheese... Wow, if I eat a bite before departure, won't I die of happiness in the car? This little atmosphere makes me feel comfortable all of a sudden, right?"

When people saw Lu Ling eating the delicious food bite by bite and taking out a bottle of warm milk tea from the drinks cabinet next to him, the entire barrage of comments went viral again.

"Brother Huo, you have changed!!!"

"No, didn't you eat Sanxian Yimian + boiled water before you set out? You eat better than me now. I'm having a hard time with the likes in my hand."

"Don't you see how things were with Brother Huo before? That was a broken RV. When it got cold, there might even be frost inside... We didn't have the conditions for that."

"It's freezing outside, but you can still have a big bed, a big living room, a big meal and hot drinks inside. How cool is that."

After eating and drinking his fill, Lu Ling commented: "This thing actually tastes pretty good, but it's a bit greasy. I can eat one portion before I go out to survive, but if I eat this thing every day, my stomach will turn upside down."

"Not bad. This baked potato can be exchanged for 8 pieces of brown bread in the apocalypse."

After saying that, Lu Ling turned over, took various charging devices, locked the car door, and walked towards the designated location.

While watching the video, Yang Ruoqian saw Lu Ling begin to explore quickly while he still had plenty of energy, looking for places that might have food, water sources, and suitable places to settle down.

A simple shelter and a simple campfire were built, and the crackling flames formed a sharp contrast with the harsh environment outside.

It makes people want to continue looking down unconsciously...

After watching this episode, Yang Ruoqian left the video with a feeling of being unsatisfied and sighed: "I feel that the effect of this program is pretty good...but why haven't I seen any company hold a similar variety show?"

Even if there are so-called "survival variety shows", they are not much different from playing house.

Is it because there are not many viewers or the target audience is not large?

Or is it because of the high cost? Or is it because they are worried that too hardcore challenges may cause the fans of the stars to launch unreasonable attacks on the production team? In short, since other companies are not doing it, it must be because of various limitations.

"So if I expand the scale a little bit, can I magnify this limitation infinitely?"

"The last escape room variety show only frightened the stars psychologically, but did not cause any physical harm, so many fans were able to accept it... I'm going to do something a little more hardcore this time, so they should be able to break down their defenses, right?"

An inspiration suddenly burst into Yang Ruoqian's mind.

He could have created an all-around challenge talent show! Many stars nowadays are different from the previous technical stars. They complain about being tired and incompetent all the time. This is a very bad trend.

Not only do they test their singing, dancing and acting skills, not only do they have to endure a psychological test, but they also test the star's ability to overcome obstacles and survive. Only then can one be called an all-rounder, and only then can one be called an idol.

Of course, for the sake of show effect, this survival scenario is best set up on an island pre-arranged by the Kuiguang Group.

It’s not that Mr. Yang doesn’t want to ask the stars the same way he asked Lu Ling, but the venue he arranged himself is more torturous…

Yang Ruoqian, who had a good idea, immediately picked up his phone, found the contact named "Qin Xin", and sent him a message: "Qin Xin, come to my office, there is a new task!"

Qin Xin was the chief planner of the last "Escape Room Survival".

Although the ratings of "Survival Room" finally exploded last time, Yang always felt that it was not his or his designer's fault.

They carried out Yang Ruoqian's request perfectly.

There is something wrong with the route and direction of Kuiguang Group.

After completing the year's sales, Qin Xin, who had nothing to do, immediately replied: "Here comes Mr. Yang!"

Soon, Qin Xin arrived at the president's office.

After his last great success, he became more confident.

"Boss Yang, do you have any plans this time?"

Yang Ruoqian asked Qin Xin to sit down: "I'm planning to organize a talent show, similar to "Idol Trainee". I have an idea. Can you help me perfect the plan?" (End of this chapter)