The press conference in the afternoon went on as scheduled.

The person who presided over the meeting was naturally Xu Kui, and Xu Nanzhi was not present.

As the director of the marketing department, Xu Shiqing naturally would not miss this opportunity to show up in public.

If she might not show up before, then after being ridiculed by Xu Nanzhi in the conference room this morning, and after hearing her remarks, one knows that the Xu family can almost certainly turn things around this time. Such a meticulous countermeasure will probably receive a lot of praise.

As the press conference began, many reporters came to the scene. At the same time, Xu Nanzhi had already talked with the person in charge of LAN Group in advance.

In fact, the relevant person in charge of LAN Group had already arrived in City A yesterday afternoon, but Xu Nanzhi never said it.

In order to increase the credibility of this press conference, the contract signing ceremony with LAN Group was also held on site.

The press conference officially began at 2:00 p.m.

"Dear journalists, today's press conference is to address the questions that have been circulating online since yesterday regarding Xu's latest product."

"Before that, please watch a video."

Immediately afterwards, a person appeared on the big screen behind Xu Kui. It was none other than Director Lin Dazhu, who had been reprimanded in the conference room that morning.

"Hello everyone, I'm the factory manager of Xu's skincare products. My name is Lin Dazhu. I'd like to apologize to everyone here first."

Lin Dazhu bowed towards the camera with pale lips.

"Regarding the quality issues of Xu's skincare products, I believe I have a say. Due to my negligence at work, a batch of experimental products at the factory were mistakenly shipped as finished products. This is what caused the redness, swelling, and allergies that some people are experiencing online. This has also caused irreparable damage to the reputation and brand image of the Xu Group."

"I sincerely apologize to everyone here. I have failed the expectations of the group's top management and caused harm to many users because of my mistake."

The video ends here.

Xu Kui then picked up the microphone and said, "I believe everyone has already understood the whole story after watching the video."

"Due to employee negligence, this incident has caused a negative experience for many users, and I deeply apologize. However, please rest assured that although this is an experimental product, it will not cause any substantial harm to your skin. It's just that the dosage is higher than normal, which may cause some female users' skin to be unable to withstand it."

"However, we at Xu's will take full responsibility. For those users who have already experienced skin redness and swelling, we will arrange for specialized personnel to treat you until you recover. At the same time, within the next year, all of our new Xu's products will be given to you free of charge. This serves as both compensation and supervision."

“Of course, we will also offer 20% off shopping coupons to old users, and promote a pay-later channel for new users.”

"I solemnly assure you that there are no quality issues with our Xu's products. Of course, we will not be vague about the losses caused by our negligence."

"The employee who caused the incident is a long-time employee of Xu's, and his family is facing financial difficulties. I will not pursue his legal responsibility, as he has already resigned. The rest of the matter will be borne by us. After all, the employee belongs to Xu's company, and we, Xu's company, will unconditionally cover the cost of his mistakes. This is also the principle of our recruitment."

Having said that, looking at the expressions of the reporters in the audience and the real-time online data coming from the headphones, word of mouth is gradually rising.

Most people think that Xu’s approach is very responsible. Of course, there are also many people who have doubts about Xu’s products.

Then, Xu Kui said a bombshell: "Of course, there are still many netizens who have doubts about our products. This is the second thing we want to talk about."

"We will collaborate with the LAN Group on this project and introduce LAN Group's latest internationally award-winning research results. Today's press conference also serves as our contract signing ceremony."

"I'm sure everyone is familiar with the LAN Group. Their new research results recently won an international award. This time, we will introduce their new achievements."

"The fact that LAN Group chose our Xu family shows, to a certain extent, that we have the capability. Whether it's the company's quality or its product research and development, our two companies' missions are aligned."

"Of course, if you're not familiar with the product, you can check out LAN Group's latest products online. I believe this new product will be completely unique and will significantly improve the user's skin quality."

After Xu Kui finished speaking, the reporters below were discussing with each other, while others were using their mobile phones to check. No one had expected that they would gain so much from coming to Xu's today. It can be said that Xu's will occupy the news pages for the next week.

After a while of discussion, as the assistant whispered in Xu Kui's ear, he said with a happy face: "Everyone, I hope you will all witness this important historical moment together."

"Next, let us welcome the person in charge of this project from LAN Group."

The next second, a blond man walked onto the stage and greeted Xu Kui, "Mr. Xu, the contract is ready. Please take a look. We can sign it now."

"After that, my team will work with your company's researchers at the research institute to complete the next project."

Xu Kui's face wrinkled with laughter as he pointed at Xu Shiqing and said, "This is our marketing director. She will be the one to liaise with you on future matters."

Looking at the father and daughter on the screen, Xu Nanzhi's eyes flashed with sarcasm.

I just hope they can make good moves next time.

At the press conference, Xu Kui and Xu Shiqing took a quick look at the contract, which stated that this cooperation with LAN Group only provided them with the right to use the technology, while the control over the technology and patents would still be in the hands of LAN Group.

At the same time, this is only a temporary cooperation, and whether the contract will be renewed remains to be discussed.

Xu Kui and Xu Shiqing looked at each other. They didn't expect that this contract was not a long-term guarantee, but the current situation, even if it was only a stage, was enough for the Xu family to overcome the current crisis.

After thinking for a few seconds, Xu Kui signed his name and enthusiastically shook hands with the other party and took a photo.