Zhao Jinshui, citing the sales manager's idea, offered the following suggestion:

"Sister, think about it. Our Shengjing Company is a huge company with such a large annual profit margin. We can appropriately lower the price, or use near-expiry products to target the competitor's products."

"Sister, don't you think? There's nothing wrong with that!"

This is not a bad idea. Zhao Jinfang glared at her useless younger brother, guessing that he definitely didn't come up with this idea.

However, she didn't care whose credit Zhao Jinshui had stolen; Zhao Jinfang didn't care about anyone whose position was lower than hers.

She pondered for a moment, then gestured for Zhao Jinshui to take charge of the matter:

"You have quite a few capable people under your command. You kept a close eye on this matter the whole time," Zhao Jinshui hurriedly replied, "Yes, yes, sister, I will keep an eye on it."

That's enough to temporarily put this matter behind us.

Zhao Jinshui's thinking was simple: Shengjing Company had so much unsold inventory every year, so why not just sell it all off at discounted prices?

It maintains exposure while clearing out backlogged inventory; anyone who sees it would have to call it a genius.

Another point is that if Shengjing wants to promote its products, how can the stores of its various partners not cooperate?

Zhao Jinshui instructed the marketing department to issue a notice that all stores must give Shengjing Company's products the best stage, and sales personnel must be responsible for promotional activities with long-term exposure throughout the process.

This also meant that the expenses for the event were distributed among the individual stores.

In short, the main idea is to resolve the issue without spending any money at all.

Even Zhao Jinshui felt that his meticulous calculations made him a strong candidate for the company's best employee of the year.

After returning, Zhao Jinshui immediately convened a meeting to share his opinions and assign tasks to each department.

But the marketing department couldn't sit still any longer; they were watching Shengjing Company head down a dead end!

The marketing manager immediately spoke up:

"Director Zhao, are the higher-ups aware of this decision? It couldn't have been your own idea, could it?"

This blatant distrust and skepticism was something that the usually stubborn Zhao Jinshui could not swallow. He snorted coldly and said disdainfully:

"This is what the higher-ups mean. For a leading enterprise like ours, efficiency is paramount in everything we do."

"What, just because of your doubts and uncertainties, does the whole company have to hold a shareholders' meeting, and you, a mere marketing manager, have to participate in the company's major decisions?"

After disparaging the marketing department head, Zhao Jinshui impatiently looked around and addressed the crowd:

"Let me tell you, my opinion is the opinion of those above, and this arrangement is also an arrangement by those above."

"Now that the company has made its decision, all departments should do is cooperate actively. I don't want to hear any more discordant voices."

"I don't have a very good temper, so you all need to think things through before you speak, lest you fail to get an excellent rating during the year-end evaluation and get laid off by the company, and then it won't be your fault for not reminding you in advance."

This was already a blatant threat, and many of the marketing staff present showed indignation on their faces.

But that's just their corporate culture—it's kind of thuggish and unconventional.

If you can accept the company's oppression of other manufacturers, don't blame the fact that this oppression will eventually fall on your own people!

However, the marketing manager clearly did not understand Zhao Jinshui's threat, or rather, although he understood it, he believed that continuing to carry it out would put his position in jeopardy.

So the marketing manager withstood the pressure and said to Zhao Jinshui with great distress:

"Director Zhao, you can't do this! This is jeopardizing the future of our Shengjing Company!"

"Think about it, selling inferior goods as superior ones, using near-expiry products at discounted prices, and bundling unsold items with other products at discounted prices."

"It seems like a win-win situation, perfectly solving our revenue problem and also helping the company resolve some of the inventory backlog issues."

"But the problems remain the same, and customers may not fall for it again and again."

"Isn't this just rubbing our brand in the dirt? Our competitors haven't even started mudslinging at us yet, and our own people are already dumping the mud on our heads!"

Encouraged by the marketing manager's impassioned speech, the sales manager, after frowning slightly, also became bolder and voiced his concerns:

"Yes, Director Zhao, shouldn't we reconsider this matter? If consumers lose trust in a brand, it would be a devastating blow to our company!"

But Zhao Jinshui felt that the two supervisors were making things difficult for him and embarrassing him, rather than doing it for the company's benefit.

He glared at the two of them, his anger reaching its peak.

"Oh, all that talk about corporate culture and brand awareness, humph, I haven't seen you make any outstanding contributions to our Shengjing. All I've seen is that you've caused last month's revenue to drop by more than 30%!"

"What do you mean by a devastating blow? Lu's small food factory has been bombarded with all sorts of negative information online, so why hasn't it been destroyed?"