Rebirth in 1984: Beginning with Han Card Development

What happens to the future when humanity loses its imagination?

That slogan created a sensation during the summer of 1984.

Back then, computers couldn't support Chinese input and co...

Chapter 81 Competition

"Mr. Liu, the retail price of the Imagine digital pager is 2000 RMB, plus three months of free paging. The Motorola Bravo, on the other hand, retails for 2650 RMB, with paging fees charged separately. How can the Motorola Bravo compete with the Imagine pager? Even consumers who prefer American brands will choose the Imagine pager because of the huge price difference!" Salesman Yang Yuanqing reminded him.

Upon hearing this, Liu Chuanzhi's old face turned extremely gloomy and ugly.

Wujiang Company clearly didn't want Motorola Bravo to gain a foothold in the Chinese market, so they started a price war on the day of its release.

"Mr. Liu, I suggest that Motorola authorize and support us to wage a price war with Wujiang Company, otherwise Motorola Bravo will not be able to penetrate the Chinese market at all!" Yang Yuanqing suggested.

With the Motorola Bravo being so expensive, how can it compete with Imagine pagers?

Chinese people aren't that wealthy; a price difference of 725 yuan is something some people can only earn in a year.

Liu Chuanzhi patted Yang Yuanqing on the shoulder, very satisfied with this new employee who had only joined the company a few months ago. Not only was his business ability excellent, but he also listened to him and was worthy of his support.

"Yes, your suggestion is excellent. I will communicate with Motorola!"

...

Motorola is currently facing a major crisis, with the Imagine pager targeting the Motorola Bravo in the global market, resulting in very poor sales for the Motorola Bravo.

Therefore, Motorola had to urgently adjust the price of the Motorola Bravo to keep up with the Imagine-page phone.

Fortunately, Motorola had anticipated this situation and prepared several solutions. The Motorola Bravo price reduction was also justified by the product's initial launch and subsequent price reduction promotion.

Starting the next day, the Motorola Bravo saw a price reduction of 600 RMB in the Chinese market, and naturally, more people started buying it. Meanwhile, the Imagine pager had already seen a price drop once; if it were to drop again the following day, it would displease first-day customers. They'd think, "I just bought it a day ago, and the price has dropped again," and then they'd cause a ruckus.

Although the Imagine pager hasn't been discounted further, it still comes with a free pager casing.

Zhao Ye applied the idea of ​​the phone case from his previous life to the present.

Pager casings come in a variety of colors and patterns, some featuring the Yangtze River, the Great Wall, Mount Huangshan, the Yellow River, the twelve zodiac animals, or even Pokémon...

While manufacturing pager casings is a simple task, Wujiang Company managed to catch Motorola off guard. By the time Motorola launched a similar pager casing product, Imagine-page had already captured a large user base.