Chapter 278

So that's how it was. That's why the card had been released for so long, but no one claimed the first prize, and no one claimed the second prize. It was because the reward for the radio was too small, and he was too lazy to make a trip.

It turns out that the more you want to win a prize, the less likely you are to get it. People like Xiao Zhou, who have a calm mind, won it in just two months.

Su Miao took the opportunity to ask about the sales of shredded papaya in the neighboring city: "Brother Zhou, are there many people who like to eat shredded papaya in your area? Are there many places to buy it?"

"A lot of people like to eat it, but it's only sold in two small shops, and they're often out of stock. We have to wait for the boss to come to your shop to restock before we can buy more. And some people think you're over-pricing it when they hear it's only one dollar at your store."

"It takes the shop owner six hours to come here and back to buy the goods, so he should earn some hard-earned money. But if there are really a lot of people who like your food, we will try to negotiate with a fixed distributor and see if we can lower the price by a few cents."

Xiao Zhou said happily, "Great! It would be best if you could sell it directly to us. Many people in our company like to eat it anyway, including several of my relatives. I'll help you promote it after I redeem my prize, and then even more people will buy it."

"Thank you so much, Brother Zhou. I see there's still a lot of space in your luggage. To thank you for your support, we'll give you a few bottles to take back."

Xiao Zhou smiled and said, "I originally wanted to take advantage of this time to buy a few more bottles to take back. It can be much cheaper."

After dinner, Su Yuanzheng and Su Yu rode a tricycle to take Xiao Zhou to the guesthouse.

Although there are private hotels on the nearby streets, they are all small rooms separated from one room, and the safety factor is definitely not as good as that of a guesthouse.

Xiao Zhou put the envelope into his waist bag. He would not take out the bag no matter what tonight. The bonus inside was enough to cover his salary for half a year.

The next day, diners who came to eat discovered the newly published list and began to ask about it.

"Hey! Someone came to claim the grand prize? It happened yesterday, how come I didn't see it?"

Several diners who happened to witness the grand prize being won yesterday answered their questions.

"Last night, just as I was about to close my stall, a young man came. He was really lucky. I had already eaten and was about to leave, but I sat there for two extra minutes to pick my teeth, and I was just in time to see the prize redemption. I think I'm pretty lucky!"

"That's right! That's right! I saw it too. The boss and his team even put on a performance with drums and gongs. I think I got lucky too. I might be the next one to claim the prize!"

"Why are you next? I said it was me!"

"Just because I said it first, you can wait in line for the next one!"

"Can you still be so domineering? Okay, I can accept it next time."

Seeing these two people arrange the grand prize themselves, the people around asked jokingly: "How can you be sure that you really gave the money? Did you give it in public?"

The witness said firmly, "Of course I saw it! Over twenty pairs of eyes saw it. It was in a big red envelope, and the young man took it out and counted it, not a penny missing. It made my mouth water."

Everyone was filled with greed and envy when they heard this, just like hungry wolves whose eyes light up green after seeing their prey.

Su Miao silently pulled out another box of papaya shreds. Make a fortune~ Make a fortune~

Ever since Xiao Zhou came to claim the prize, Su Miao felt that the time had come. She checked the inventory and production. The workshop now produces an average of 400 bottles a day, and the store currently sells an average of 300 bottles a day.

Well, she could still build up some inventory, so she wanted to boost her advertising and spread the word that someone had won the cash prize. So how could she do that? She had her eye on television advertising.

In the past few years, the penetration rate of television was still very low and there were very few television advertisements.

In the early 1980s, as the popularity of television among the people gradually increased, some big brands began to place television advertisements.

Different from the traditional way of shouting and hawking, the innovative TV advertising has aroused people's curiosity and wait-and-see mentality.

Also, because there were relatively few TV programs at that time, these advertisements with a beginning, an end, and a plot existed for people to appreciate and entertain, and everyone accepted them willingly and was not so disgusted by them.

However, it is not that simple to invest in TV commercials. First of all, you must have sufficient funds, and then you have to shoot the commercials. Su Miao, a layman, has only a vague understanding of these matters, so he needs to find someone who knows about them to ask.

Ever since Jiayin and her friends had dinner at the Su's house on the day they set off, Aunt Ye's colleague, reporter Liang, treated this place as his canteen after returning to Nanning.

He is single, has a high salary and doesn't know how to cook. He is the type of person who can feed the whole family. Whenever he is not on a business trip, he will basically come here for lunch and dinner. After a few days, he has become very familiar with the Su family.

When he arrived that day, he ordered a plate of pork rice and then sat in a corner to enjoy the meal.

Suddenly, a bowl of braised chicken legs was placed on his right. He was stunned and looked up to see Su Miao sitting next to him with a smile.

He swallowed the food in his mouth and said with a smile: "What's the matter? Is there anything you want to ask me? Or is there anything I can help with?"

Su Miao's smile widened. "Uncle Liang is indeed a very open-minded person. I have an important matter concerning my family's business, and I really need your help."

"Ha! I knew you had a weird brain. Come on, tell me!"

Reporter Liang picked up the chicken leg without hesitation and started to eat it.

"Ahem, Uncle Liang, do you understand the TV advertising business?"

Reporter Liang said in surprise, "Advertising? Okay, you're going to put in TV ads? But your business is so booming, is it really necessary?"

Su Miao explained, "Actually, I'm not trying to advertise our main catering business. I'm trying to promote our Su Ji's offline business, shredded papaya."

Reporter Liang picked up a piece of the papaya shreds he had just added from the plate and said, "Oh! That's it! I heard you guys have that card collection event with generous prizes? But I don't cook at home, so I didn't buy any."

"Yes, yes, that's it! Collect cards and redeem prizes. A few days ago, I redeemed a cash prize of 999! We want to take advantage of this opportunity to invest in advertising to make the sales peak last a little longer."

Reporter Liang put down his chopsticks with great interest and said, "You're quite clever. Not many people are running TV ads these days, but statistics show that every time you do, it's effective. People trust and are more willing to buy products that appear on TV."

"How much does it cost to run a TV ad?"

"The charges vary depending on the duration of the broadcast and the time period. I'm not really sure about the specifics. How about this: I'll bring a colleague who's in charge of this business over for lunch after get off work this afternoon, and you can ask about it in detail then."

It turned out that he had found Reporter Liang, who had directly helped him infiltrate the organization. Su Miao said happily, "Okay! Come to the restaurant tonight, I'll treat you!"