Chapter 279
At 6:30 in the afternoon, reporter Liang brought a female colleague to the store and introduced her to Su Miao as someone who was responsible for TV advertising business.
Su Miao asked them to eat first, and then talk slowly in the yard after they were full.
They ordered shenggun porridge. Su Miao asked her father to cut a plate of braised food and stir-fried pork offal and sent it over. She didn't want to sit over and disturb them while they were eating.
Now that the front yard has been incorporated into the business area, the living room can be used as a meeting room and reception room. Su Miao invited the two of them in for tea.
Reporter Liang said, "Miaomiao, this is Director Yang from the Advertising Department. I've already told her about the advertising. She'll explain the process to you first. If you have any questions, you can ask her later."
Seeing Su Miao nodding obediently, Director Yang smiled and said, "So you're the Miao Miao that reporter Ye often mentioned. Well, you're really outstanding. Don't be so serious. I'm about ten years older than you. You can just call me Sister Yang. We're all acquaintances, so the procedures will be easy to explain."
Seeing that she was easy to talk to, Su Miao relaxed. "Sister Xiao Yang, I just suddenly had the idea to invest in TV advertising, but I'm completely unfamiliar with this sector, so I asked Uncle Xiao Liang to help me find someone."
"Well, you've made the right choice by finding me directly. Otherwise, if you had used other connections, you might have been exploited several times! Let me first give you a general explanation of this placement. The fees vary depending on the length of the ad, the number of plays, and the time period of the broadcast.
The charges are by the second, and the length of advertisements are divided into 5 seconds, 10 seconds, 15 seconds and 20 seconds. The longest advertisement we broadcast now is 20 seconds, which is already very long.
You can shoot the commercial yourself, or we can do it. The fees vary depending on the difficulty of the shoot. Subtitles and dubbing are also charged separately. Which option would you like?"
Su Miao thought for a moment and asked, "If I ask you to help shoot a 15-second commercial featuring some everyday scenes, with subtitles and dubbing, and broadcast it during prime time, how much would it cost?"
"Okay, right now the local broadcaster that can broadcast advertisements is the Gui District Radio and Television Station. Wait for me to calculate it for you."
After that, Director Yang took out a notebook and pen and began to calculate: the initial shooting fee was 20 yuan, the editing fee was 5 yuan, the subtitles were 2 yuan, and the dubbing was 2 yuan...
I added each item up carefully, and it took a long time before it was ready.
"Okay, the total cost of making this ad is 30 yuan, and I'll give you a videotape when the time comes. Prime time is after the news broadcast until 8:30, and you can insert two 15-second ads in between. The cost is 5 yuan per second per day, so 15 seconds is 75 yuan. It will be broadcast weekly, which means you have to schedule at least one full week of airing."
When Su Miao heard this, she was surprised by the good news. She had thought it would cost hundreds of dollars a day.
Isn't 75 yuan a day just about selling 100 bottles of papaya shreds? If the daily sales can increase by 100 bottles after the broadcast, the advertising costs can be directly covered.
What's more, in addition to the immediate effect, advertising also has subsequent positive effects, which can increase the popularity of topics, publicity and brand promotion. The benefits far outweigh the costs!
Su Miao said without hesitation: "Sister Xiao Yang, this price is fine. I can directly order two weeks of playback."
"Wow! You're quite courageous, little girl. Don't you need to discuss this with your dad?"
“My dad gave me full responsibility for the papaya shreds business, so I can make the decisions.”
Director Yang closed the notebook and said, "Although the TV station accepts advertising business, it also has requirements for the products. Have you obtained your production and operation licenses and health licenses? Are you paying taxes normally? These all need to be reviewed."
"Sister Xiao Yang, we do business in accordance with the law. We have already handled all of this and can provide the documents."
In fact, these procedures were only completed after the venue was expanded. At that time, Su Miao thought that these formal procedures would be necessary to expand and become stronger in the future, so he asked his father to go and get them done, and now they are just in use.
Director Yang wrote something in the notebook again, tore off the page and handed it to Su Miao, saying:
"Okay, this needs to go through the process. Tomorrow morning at nine o'clock, you and your father will bring these documents to the TV station's advertising department to see me. This is just the first step, mainly to verify the qualifications.
We still need to confirm the compliance of your product with the market management department, which will take about a week. Once it is approved, I will notify you to sign the contract and pay the fee.
"Okay, okay! Thank you, Sister Xiao Yang."
After seeing off Reporter Liang and Director Yang, Su Miao excitedly told his father about this.
Su Yuanzheng was also a little surprised: "I thought it would cost a lot to be on TV, but I didn't expect the price to be so good."
Su Miao nodded. "Yes, it could also be because there are fewer ads now, so the competition isn't great. If there were more people and businesses were all rushing to place ads, the price wouldn't be this high."
In the evening, the father and daughter sorted out the documents Director Yang wrote to them and put them in a folder.
The next day, they dressed up and went there. When they arrived at the door, the big golden sign of Gui District Radio and Television Station almost blinded the father and daughter.
The guard at the gate was not an old man, but a middle-aged male employee with a straight build. Su Miao looked like a veteran.
"Comrade, what can I do for you?"
Seeing them peeking around, the guard came out and asked.
Su Miao replied, "Hello, we have an appointment with Director Yang from the Advertising Department to come here to discuss business."
"Director Yang from the Advertising Department? Okay, wait a moment. I'll let her come out to pick us up."
The security guard used the internal line to call the advertising department, and Director Yang came out to meet them shortly afterwards.
When they walked into the office building, they saw the staff members talking and laughing, which was completely different from the serious high-end unit environment they had imagined.
After Director Yang brought them to the office, he introduced them to his colleagues. After all, everyone would have to interact with each other in the future advertising connection.
The application process is very simple, it is just a matter of verifying the documents. There are not so many fake documents that are indistinguishable from the real ones these days, so you just take a look at it, record it, and then make a copy for archiving.
When Director Yang saw them off, he introduced the TV center we are building, saying, "It will be operational in two months. By then, our TV station will be able to simultaneously broadcast two local programs and rebroadcast CCTV's three programs, which will provide a wider range of entertainment and fun.
Once the process is complete, I'll immediately send someone to discuss the filming and placement of the ad with you. If the results of this ad are good, you're welcome to invest in it long-term!"
Su Miao replied enthusiastically, "Okay, Sister Yang, I'm really looking forward to this cooperation."
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