Rebirth in Hong Kong: Rising from Acquiring the Audi Factory

Protagonist: Bao Junyi

【Industrial】 【Business Warfare & Schemes】 【Stock Market & Finance】 【Military Industry】

Bao Junyi arrives in 1972.

Bao Junyi transmig...

Chapter 15 Going to Europe to Acquire Audi Factory

The meeting lasted until evening.

After the meeting, Michael, Jia Yuezheng, Wang Gang, the head of the legal department and others stayed.

Bao Junyi pondered for a moment and said, "Everyone, prepare for the next two days. We will be leaving for East Germany in three days. We may have to stay there for a long time, so everyone should be mentally prepared."

"Okay, boss." Everyone shouted excitedly.

After all, this acquisition is like a small company swallowing an elephant. If successful, it will be the first case of a small company swallowing a large automobile company, and it will surely become a historical case.

Bao Junyi is also very happy with everyone's enthusiasm and looks forward to the future of the company.

The day before departure, they went to the KGB bar base in Lan Kwai Fong and issued a mission to secretly protect the group.

Ever since Bao Junyi was assassinated last time, he has been accompanied by at least two bodyguards whenever he goes out. After all, life is only once, and he has not yet fully experienced life and reached its peak.

Three days later.

Bao Junyi and his team chartered a plane to East Germany in central Europe.

In this world, East and West Germany had not yet merged and were still in a Cold War state. The wall had not yet been torn down, and the economic development on both sides was severely polarized.

Fly from Hong Kong Kai Tak International Airport to East Germany Munihi International Airport, and then transfer to Batang Pau Airport.

The group flew for more than 26 hours. Fortunately it was a chartered flight, otherwise I wouldn’t want to come a second time.

Bao Junyi made up his mind about the plane and decided to buy a private plane, otherwise it would be too painful and inconvenient for him to travel in the future.

If we wait for our own company to produce the aircraft, there is still a long way to go.

In the future, I will definitely fly internationally frequently for business, so whether I use it myself or for my subordinates, I have to buy it.

The next afternoon, at Baden-Württemberg State Airport.

Bao Junyi got off the plane and felt the land where the Germans lived.

It feels just like that, not as good as back home, and it's a bit cold today.

Bao Junyi and his team took a taxi to a nearby five-star hotel and arranged for personnel to contact Mercedes-Benz and Audi.

After all, Mercedes-Benz acquired the Audi brand from Auto Union in 1958 and completed the acquisition in 1959, making Audi and Mercedes-Benz brothers.

As time went by, the Audi brand manufactured bicycles, motorcycles, and cars in the industrial chain. Later, it began to reform and mainly manufactured cars. However, the target audience of the cars it developed was not as good as that of Mercedes-Benz. Mercedes-Benz began to make efforts and increased its investment in research and development. The gap between the two brands began to grow.

It was not until 1967-1972 that Audi began to incur losses, and suffered losses for five consecutive years, with the losses increasing every year. Later, it began to produce for Mercedes-Benz, and Mercedes-Benz considered getting rid of this burden and prepared to sell it.

If history had continued to develop, it might have been acquired by Volkswagen in the end, but with Bao Junyi's intervention, there is a great chance of acquiring it as long as they are willing to pay the price.

Bao Junyi and his group rested for a night.

The next day.

Bao Junyi led his team to the Mercedes-Benz headquarters in Baden-Stuttgart.

After entering the Mercedes-Benz headquarters, the group was taken into a large conference room and saw that Mercedes-Benz executives were already inside.

Bao Junyi and his group were taken to their location and started waiting.

Twenty minutes later, Mercedes-Benz's core management and Chairman Tom entered the meeting room.

Bao Junyi stood up, smiled, and extended his hand. "Hi, Mr. Tom, my name is Bao Junyi, the head of Xiangjiang Miracle Group. Nice to meet you."

"HI, my friend, I didn't expect you to be so young and sit in this position." Tom smiled and stretched out his hand to shake hands.

"Everyone sit down."

Tom continued, "Mr. Bao, the proposal you submitted earlier has already been discussed by our board of directors. Your proposal is not in our best interest."

"But we have a proposal, and if you agree, we can sign the contract right away."

Bao Junyi said calmly, "Please speak."

"The Audi brand is a century-old brand, and the brand value of $180 million is too low. We demand an increase to $400 million and assume Audi's debt of 1 billion marks in loans."

"At the same time, after acquiring the Audi brand, the factory cannot be relocated, workers cannot be laid off, and workers' existing welfare benefits must be guaranteed."

"In addition, we need to accept a group of more than 300 skilled workers in their 50s and ensure their retirement benefits, which will be borne by Audi."

Bao Junyi's face darkened after hearing this, and he was very angry inside, but he had to calm down. He had to calm down at the negotiation table, otherwise, he would easily suffer losses.

Bao Junyi said seriously, "The Audi car brand is no longer what it was decades ago. According to investigations, the Audi factory is seriously aging, with outdated machinery and equipment. Some of the employees have already reached retirement age and will become a burden to the company in the future."

"At the same time, Audi has suffered losses for five consecutive years since Mercedes-Benz acquired it. It has become a burden to Mercedes-Benz and has now started to manufacture for Mercedes-Benz or other car brands."

"What's more, we will definitely lay off some employees if we take over. Only by replacing blood can we survive."

Mercedes-Benz's core management said: "After all, Audi is a century-old brand. Its economic value is still there, and it still has a part of its old users. The loss is only temporary. After you acquire and rectify it, it will soon recover."

"If it were so easy to revive, you Mercedes-Benz would not consider selling the Audi brand. Otherwise, it would not be half-dead now and unable to find other companies to manufacture it." Jia Yuezheng said suspiciously.

The Mercedes-Benz executive continued, "The sale of the Audi brand requires no layoffs. This is to maintain employment. Otherwise, we would have sold it long ago."

Michael said: "In the US, corporate acquisitions guarantee employee understanding. Layoffs can be limited, but they cannot be avoided. Moreover, the acquisition price is too high. We can only accept Audi's debts for $200 million. Otherwise, it is not in the interests of our company."

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