Chapter 15 Going to Europe to Acquire Audi Factory



"Audi's selling price is decided by the board of directors and it cannot be lowered. Otherwise, how could it be the turn of a small company like yours?" Mercedes-Benz management scoffed.

"If your acquisition is successful, it will have a completely different meaning for you. Audi will be completely restructured, with a strong patent base, and will be able to start production quickly and generate economic benefits."

"Haha, even after you released the news, no one dared to come. It's not that the conditions are too harsh for a small company like us to come."

The negotiations lasted for a whole day. Except for the two leaders at the beginning, the rest were handed over to the subordinates for negotiation.

The management of both parties basically knew each other's intentions: one wanted to sell and the other wanted to acquire.

Both sides constantly test each other's bottom line, trying to gain the greatest benefits for the company.

Through the information collected, we constantly test and suppress the other party's psychological price.

These negotiations continued for a month.

May 2, 1973.

Bao Junyi and Tom both felt that the situation was about the same, so they agreed to meet again today for negotiations.

Management from both sides were present in the conference room at Mercedes-Benz headquarters.

Bao Junyi got straight to the point and said, "Mr. Tom, we cannot agree to your previous request. It is not in the current interests of our company."

"Our final acquisition plan is to value the Audi brand at $230 million and assume Audi's 1 billion Deutsche Mark debt. We will minimize layoffs of factory employees and extend the retirement age for employees by a few years, but provide them with corresponding salaries."

"However, we can retain the factory. Audi's headquarters and R&D personnel will be relocated to Hong Kong. At the same time, Mercedes-Benz must provide several first-class automobile production lines, and we will open a new factory in Hong Kong."

"Also, we are not taking on an extra 300 skilled workers who are about to retire. That is simply not in our interest."

The scene fell into chaos again, with both sides refusing to give in.

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