Rebirth: Let's Talk About 1984

According to reports, this story begins at an entirely unscientific moment: Zhou Ziye, a designer who rose from creating counterfeit mobile phones, suddenly time-traveled back to the year 1984.

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Chapter 432 The Initial Stage of the Price War

Upon learning it cost $2100, his eyes widened in surprise.

Damn rice, how could the price be driven down so low?

Why are distributors given such high profit margins?

After communicating with Sony headquarters, guidance and suggestions were given in the afternoon.

Sony followed suit and lowered its prices by 10%.

All appliances will be discounted by 10%. Customers with large orders should contact the R-Japan headquarters for further discussion. He also reassured Minami and Kazuo that the sales team was almost unharmed and urged them to remain calm, as they still had their own sales channels.

Panasonic, Sharp, and Hitachi also saw the potential in LCD technology and sent representatives to talk to Da Mi about introducing the technology.

Of course, this is not the place to discuss the introduction of technology; that needs to be discussed separately.

In addition, Xing Baohua was not present, so the chief secretary tactfully postponed the event.

The chief secretary then told Xing Baohua about this important matter and asked when he would return to discuss it.

Xing Baohua instructed him that he could sell, but he had to pay extra for the technology in exchange.

The development of rice in LCD technology is still in its infancy; it's like a tall building without a foundation.

It looks good for now, but there are actually many problems and some technologies that haven't been solved. Without technical expertise, we can only explore as we go. Right now, we can only achieve a resolution of 480P. What if we could achieve a higher resolution?

The technology wasn't up to par! So, Xing Baohua thought of having a technical exchange with those established manufacturers, especially Sharp.

As for Panasonic, try to lead them astray by luring them into laser rear projection and plasma rear projection technologies, in addition to LCD technology.

That thing, even two people might not be able to move a 40-inch TV. Not only is it big, it's also extremely heavy.

Rice should just focus on developing LCD technology.

Of course, the secretary also told Xing Baohua about the minor problem with the car.

What could Xing Baohua say? He could only say that he discovered the problem and then solved it.

Apart from the two major components which are all from other countries, the rest are all made in China. Any abnormal noises from any part indicate that our components still need improvement.

No matter what happens to the Tiger Head Mercedes, it will still leak oil.

The Japanese cars also had many problems; did that prevent them from selling?

Whether it's a domestic joint venture car or a purely domestic car, after driving it for a while, various minor problems will appear. Does that prevent it from running on the road?

Aside from the horn not working, everything else is noisy. It's burning oil and has high fuel consumption, even though it's constantly on the road.

The Wuling minivan comes with a can of engine oil. You need to add some oil every few hundred kilometers, and it can still drift smoothly on mountain roads at a decent speed.

As for the stiff shock absorption, don't even consider what kind of suspension technology it uses; that's truck shock absorption technology from the 1950s.

It can't even be called shock absorption. Sigh, I'll think of a way to fix it later! If all else fails, I'll try to find a solution for the seat. Don't trucks have those air seats?

Replace them with air seats, so you won't have to worry about your head hitting the roof when going over speed bumps.

Xing Baohua told his chief secretary that he would stay in Hong Kong for a few more days and that he would be in charge of handling all matters related to the Canton Fair.

This means complete decentralization. Actually, there's nothing particularly important about the Canton Fair. The biggest issue is whether orders can reach an unprecedented level.

Judging from the current results, it's a good start.

The Japanese price cuts didn't bring in any orders. Instead, they offended their Japanese counterparts who came with them.

They didn't even give us a heads-up before lowering prices, and we just went along with it. So, a hasty price reduction campaign began.

Moreover, the price reduction is very large, even lower than Sony's.

As a result, home appliance companies participating in the Canton Fair collectively lowered their prices, including both small appliances and white goods, with reductions ranging from 10% to 15%.

That's how an unprecedented price war started.

Customers who placed orders previously have also signed new agreements.

The rice distributors returned, blocking the door again, just to see if the price of rice had dropped. If it had, they wanted to renegotiate the agreements!

When I arrived, I found that the price hadn't been reduced.

Many distributors demanded a price reduction for rice, but their demands were rejected.

The chief secretary came out to explain personally that rice products can only be reduced proactively, not passively, and that rice products have always been sold at low prices.

"If you feel the price of the rice products is unreasonable, you can cancel the contract, and the rice company will not pursue any breach of contract liability," the chief secretary said confidently.

This immediately dampened the arrogance of many distributors. Seriously, rice is so hard to get, and they want to cancel contracts? Anyone who cancels is a fool.

A brief storm has passed, but the price war continues.

Only rice, the catalyst, jumped out to watch the drama unfold.

This is a series of adverse chain reactions.

The price reduction of international brand home appliances is good news for domestic importers.

They obtained import quotas at very low prices, but to sell them in the domestic market, they not only kept the price the same but also continued to demand a combination of TV tickets and cash.

The price hasn't changed; in fact, it's become more expensive.

International crude oil prices have fallen by a certain percentage or to a historical low.

Do you think gas prices will drop when you go to the gas station? Sometimes they do go up instead.

Anyway, international price reductions have nothing to do with our domestic situation.

Domestic appliance manufacturers have also noticed the trend: international brands have lowered their prices, indicating that companies with import qualifications are going to purchase large quantities of goods. Regardless of whether prices will actually drop, as long as there is stock, the domestic market can absorb it all.

This is also a blow to domestic home appliance companies.

This has nothing to do with price; ordinary people who have plenty of money will definitely choose imported goods.

How can we solve this problem?

When imports decrease, it's time for domestic products to flourish, since there's no other choice but to buy domestically produced goods.

My dear reader, there's more to this chapter! Please click the next page to continue reading—even more exciting content awaits!