No wonder Chen Fan was so angry this time.

For such a major public opinion event, the public relations department's response strategy is too simple.

Even though they knew someone was pulling the strings and stirring up trouble behind the scenes, the PR department was still responding using the same old methods.

If this had happened in the past, this approach would have been the right one.

However, public opinion has already fermented, and suddenly issuing such an announcement at this time will obviously make netizens feel that the company is arrogant and unkind.

It plays a completely opposite role.

What makes Chen Fan angry is that even though we have entered the era of machine networking, many people are still using traditional thinking to deal with corporate crises.

This is wrong.

Chen Fan criticized a lot in one breath, and finally slammed the table with some regret.

"Everyone, it's time to change your mindset."

"As more and more users use smartphones, it will become easier for netizens to access the Internet. It will also become easier and easier to obtain information online."

"It also means that any problems we have will be amplified and become a big problem as soon as they are posted online."

"If you're still using your old ideas to deal with public opinion crises, then I can only say that in the future, it won't be others who destroy the company, but ourselves."

The conference room was silent.

Everyone lowered their heads with a look of shame.

The group has been going very smoothly recently. All business segments have been improving and all performance has been going smoothly.

Everyone seemed to have forgotten everything.

Chen Fan was silent for a while, taking in everyone's gaze, before finally continuing to speak.

"All company leaders are also responsible and their bonuses will be deducted for three months."

Everyone was silent, no one objected to this decision.

Chen Fan said solemnly, "The Dongyao machine is truly impressive. In just two years, two generations of machines have achieved results that others haven't been able to achieve in years. Have you prepared for any public relations incidents?"

"Have you ever thought about being envied by your peers and being slandered by others?"

Chen Fan criticized a lot in one breath, making it impossible to refute.

The atmosphere in the meeting room was a bit awkward. No one dared to speak to Chen Fan.

This is when the little bit of effect is revealed.

She first glanced at Chen Fan and gave him a comforting look.

Then he spoke softly.

"Regarding the online public opinion revelations, have you conducted any investigation?"

Many executives secretly glanced at Chen Fan. After noticing that Mr. Chen had already started drinking water, they breathed a sigh of relief.

Now it seems that it is very important for the group to have a vice president like Dingdian who is responsible for buffering.

"It's like this..."

The general manager coughed lightly. In response to the news of the spontaneous combustion of the engine that had been reported online, the factory had conducted an internal investigation and concluded that such a thing did not exist at all.

"The internal cells of the phone's battery are purchased from Sony's lithium polymer batteries, manufactured by domestic manufacturer BYD."

"We have contacted them and they assured us there is no problem with the battery."

A vice president nearby explained, "This year is our first year of OEM production of batteries for smartphones, and we have very strict quality control. We cannot allow this kind of concentrated battery spontaneous combustion to occur."

Dingdian glanced at Chen Fan, then nodded slowly.

"That means this was all premeditated, a smear campaign against Dongyao Aircraft."

"Otherwise, it is impossible for such a large-scale battery spontaneous combustion phenomenon to suddenly occur at such a precise time period."

Chen Fan sighed softly.

"No need to ask, is there someone behind this?"

Tiny was curious, "Have you guessed who it is?"

Chen Fan shook his head: "Either we're colleagues, or..."

In addition to the same industry, there is also the Bai family in Beijing.

But Chen Fan didn't say it in the end.

"Alright. From now on, the entire company must deal with this crisis."

"The company will immediately make the following arrangements..."

That day, the latest announcement was released on Dongyao Machine’s official Weibo.

This time, the notice only mentioned three things.

First: The Group is actively contacting the Weibo user who posted the message online to seek a solution.

But at present, no user has appeared.

Next, the company will contact every netizen who posted the video and announce the progress in full.

Second: The group announced that from today onwards, anyone who owns a Dongyao mobile phone and experiences spontaneous combustion can contact the official website. In addition to receiving a new mobile phone, they will also receive cash compensation ranging from 5,000 to 100,000 yuan.

Once personal injury occurs due to computer problems, the government will be fully responsible for reimbursing all medical expenses as long as you can provide conclusive evidence.

Third: After investigation, it was found that the official media released a large number of rumors and slanderous messages from the "troll army" yesterday, and many marketing accounts were leading the trend. Many IPs also published a large number of blog posts with the same content.

Obviously, this is a premeditated and purposeful smear campaign against Dongyao Machinery.

Starting today, Dongyao Electronics, Sony, and BYD, the battery manufacturer for electronic devices, have jointly issued a bounty of one million yuan. Anyone who provides clues to the three companies regarding the involvement of online scammers will receive a cash reward of up to one million yuan.

At present, the authorities have obtained some information and will soon file a lawsuit against the relevant defamatory accounts.

As soon as this notice came out, the online public opinion was obviously suppressed.

Many netizens who were watching the fun gradually came to their senses.

First of all, it is obviously abnormal that so many accounts posted about the Dongyao machine spontaneous combustion at the same time.

Even if there is a problem with the quality of the machine, it is not likely that all problems will occur on the same day, right?

There is also the issue of the "water army" leading the rhythm as mentioned in the official announcement. Netizens are not blind. After calming down, they gradually realized that something was wrong.

Also, the official response in this announcement was very comprehensive.

First of all, there is no avoiding responsibility. As long as it is my own problem, I will take responsibility to the end.

Secondly, instead of compromising with the navy, he directly declared war.

Some netizens immediately rushed to the marketing accounts that were stirring up trouble, only to find that these Weibo accounts had already deleted the content that was stirring up trouble.

Some netizens also discovered that the accounts that had previously posted about the spontaneous combustion of mobile phone batteries were almost all newly registered accounts.

Obviously, there was something weird about this from the beginning.

This time, the majority of netizens were really misled and exploited.

For a moment, everyone couldn't help but start to wonder, who is targeting Dongyao Ji?

The greatest possibility is naturally peers.

Some netizens directly rushed to the official Weibo accounts of several other domestic mobile phone manufacturers to question them.

In the end, several mobile phone manufacturers were forced to respond and said that this matter had absolutely nothing to do with them.

Because most of our mobile phone brands use the same batteries as Dongyao mobile phones, and are manufactured by the same OEM factory.

If he really tried to discredit Dongyao Jiji, he would be putting himself in danger as well.

As several other mobile phone manufacturers came out to refute the rumors, netizens' attention began to shift from Dongyao mobile phones to other directions.

At this point, the public opinion was finally suppressed quietly.