Chapter 220 Product Linkage

Li Yiqi freed herself and brought a new development opportunity to the film and television entertainment company, and finally felt that she could repay a little bit of the favor.

Yes, at first Li Yiqi thought that she was humble and magnanimous, and decisively gave up the wealthy family. She was very determined and wanted to study abroad with her own abilities, and then return to China to start a business.

It wasn't until she arrived in Country Y alone that she realized how difficult it was to get anywhere without money. To realize her dreams, starting from scratch was too difficult.

Lin Ruoyan appeared in time and took the initiative to give her an opportunity, allowing her to start her real business many years in advance and realize her dream step by step. All her efforts were quickly rewarded and affirmed. Such gains and touching moments were something she had never expected, but she unexpectedly got them in advance.

She had never seen her biological parents since she was a child. Although she had no shortage of material support and the love of her adoptive parents in the Lin family, she always felt like a dependent, which made her a bit arrogant, cold, and self-respecting. Others thought she was lucky, but she was full of grievances and dared not confide in anyone. If she did, people would probably think she was hypocritical and ungrateful.

Only Lin Ruoyan did not care about the grudges of her parents' generation and did not mention the past. She gave her new opportunities, allowing her to display her talents and prove her own value without having to work for many years.

Whenever she reflected on herself, she would regard this as a favor, and a gentleman would die for his friend.

Lin's parents nurtured her to be a successful person, while Lin Ruoyan was her mentor and gave her a stage. Therefore, whenever a choice or opportunity arose, her heart naturally leaned towards the Lin family, fully considering the overall interests of the Lin Group.

The registered name of the medical device company does not contain the name Lin, but Li Yiqi has already included himself and his career in the larger territory of the Lin Group without any regrets.

Lin Ruoyan offered her a luxury home developed by Lin's Real Estate in Beijing, but she refused. She chose the small courtyard her biological parents had left behind in a small southern town, a place she planned to buy with her own money. Upon returning from her studies, she wanted to visit her own home. Her status had finally found a place to settle, and she was no longer adrift and helpless.

Due to the frequent interactions between several major businesses recently, Lin Ruoyan asked the marketing department to start studying proactive integrated marketing plans.

The so-called proactive integrated marketing is to uniformly sort out the various categories of products under the company, thoroughly study the possible business connections and interest ties between them, and when promoting a certain product, it is natural to bring out other products.

For example, in the hotel business, after guests check in to the hotel, what else can they do? All the furniture in the hotel, including mattresses, pillows, toothbrushes, towels, and slippers, can be sold. They are all produced by factories invested by Lin or by companies with which Lin has strategic cooperation. In this way, the hotel has become part of the sales showroom.

Lin's residential properties, office buildings, and other products can also be used for the same purpose. If the product range isn't complete, isn't there Mr. Zheng's retail group? They have everything. Wouldn't it be great to discuss a major collaboration, achieve mutual benefit, and make money together?

Anyway, Cui Xuan's slipper factory has added a large business of supplying Lin's hotels, and Hu Quan's furniture factory has also been expanding its categories. With special furniture for hotel offices, he plans to continue expanding production.

Unlike other hotels, Lin's unified hotel alliance features not only standard brochures but also a variety of soft promotional materials, including film and television introductions, medical beauty and health checkup chains, home furnishings, and recommendations for this season's new products. Furthermore, promotions for learning websites, Go, and online games can be found throughout the stairwells and elevators.

Not only can customers see the advertisements, but there are also various ready-made samples in hotels and sales offices, allowing customers to experience the products in person. Sales of the corresponding products have obviously taken a big step forward.

Lin Ruoyan received Lu Xueli, who had come to visit her at the courtyard. His Go school was currently very popular, and although Lu Xueli himself wasn't among the top professional Go players in Beijing, his fame in the Go community was growing day by day.

Firstly, the Go academy he founded offers excellent teaching quality, offering classes at all levels, from beginners to advanced players. Furthermore, his academy is large, established long ago, and offers good salaries, attracting renowned players to teach there. In the past two years, he has seen many talented students rise to amateur 5th dan within two years, while others who had previously struggled have seen immediate gains and advancement after studying for a while.

His thoughts gradually became active. This time he took the initiative to visit, not because he needed money to expand the school, but because he wanted to organize an event.

Beijing isn't traditionally a Go powerhouse in China, nor has it had a particularly outstanding Go academy. Its academy doesn't boast any world champions as coaches, and its only distinguishing feature is its size and the availability of online game software. Besides advertising, another way to raise awareness is to participate in organizing national tournaments.

There are many different types of Go competitions in China. Some are for promotions and rank-raising, held at both provincial and municipal levels, with a set pass rate and low costs. Participants register with their existing Go level certificates, pay a small fee, or even for free, and compete against players of similar levels. The highest possible rank is usually amateur 5th dan.

Another category is the National Grand Prix, which offers prize money of various levels. The best players can also obtain amateur 6th or 7th dan qualification certification, or certificates such as second or third level national athletes.

In the era of the book, national second-level athletes and high-level amateur Go players had the opportunity to get extra points in the college entrance examination. This is a benefit that is highly valued by those who learn Go but do not want to become professional players.

After explaining this background, Lu Xueli discussed some of the international Grand Prix tournaments he knew about. In fact, within China's cultural landscape, Go is a traditional intellectual sport, and major corporations in neighboring countries sponsor Go Grand Prix tournaments. Lu Xueli also envisions this type of corporate sponsorship. As for whether amateur 6th and 7th dan players would be eligible, he still needs to discuss this with the Sports Bureau.

If there are enough 5th dan players participating, the awarding of higher dan ranks will generally be approved. On the contrary, if the influence is small and the participants are all weak, it is basically impossible to get a high dan rank. At most, it can be regarded as a commercial grand prix.

If Lu Xueli wants to do something, he will do something that will bring him both fame and fortune.

Beijing has traditional city-level competitions, which can also provide a good selection for the national championship. Lu Xueli didn't want to sponsor that, but wanted to organize a grand prix with a title, imitating the big-money sponsorships in South Korea, with high enough prize money to attract outstanding players and quickly build a reputation.

Lin Ruoyan called Jiang Fang from the marketing department to consult together.

The Go Grand Prix can be included in the concept of overall product marketing linkage promotion that the marketing department has recently developed. It not only promotes the Go Academy, but also packages many products into it.

Lu Xueli's initial intention was simple: to expand the reputation of the Go Academy so that he could recruit outstanding teachers and students. He had no idea that hosting a Go Grand Prix would generate so much added value. He would definitely have to work even harder to live up to the trust and cultivation that Mr. Lin had placed in him.