Chapter 353: Advertising can also be played with flowers (sorry for taking a leave)

"Brother, I really don't know anything about Ning Pingping's situation, but if you want to say that she is ashamed of herself, I think she is just misleading."

After listening to Wen Guohua's words, Li Ye did not criticize Ning Pingping outright and say that she was useless.

Because Li Ye originally positioned Ning Pingping not as a talented actress, but as an eye-catching "vase".

The word "vase" can easily cause ambiguity when heard, and sometimes even make people feel that the person is not worthy of being in the entertainment industry.

Li Ye had had similar thoughts in his previous life.

But after watching the TV series "Sito", I felt that vases also have their merits!

Think back to when Tian Xian just debuted in "Demi-Gods and Semi-Devils", didn't her ability to deliver touching lines hinder the public's love for her?

God is fair. You can't expect to have a beautiful appearance and also ask for master-level acting skills.

As long as you don't just act like a vase and step on actors with great acting skills, you can also bring joy to the audience, right?

So Li Ye still had to figure out first, was Ning Pingping just making trouble herself or was she so frustrated that she lost her confidence?

"Brother, let's go first, and then we can talk about Ning Pingping's matter."

Li Ye raised his glass and toasted Wen Guohua.

This glass of wine was Li Ye's way of expressing his attitude - "Brother, we are one family, I will definitely take care of your business."

But how to deal with it depends on what situation Ning Pingping encountered in Chang'an.

If Ning Pingping was arrogant and domineering, so that she was ostracized and ridiculed, then Li Ye would have to talk to Wen Guohua from the side.

After all, a woman may destroy a man just because of her momentary arrogance and domineering behavior, and she may be innocent and unaware of it.

"Okay, let's do it!"

Wen Guohua drank it all in one gulp, then said, "But I can't drink too much today! A few days ago, a buddy of mine got drunk and crashed into three trees with his car, and he had seven or eight stitches on his head."

"Well"

Li Ye had just taken a half sip of a glass of wine and couldn't finish the second half.

If Wen Guohua broke three big trees because of drinking with him, wouldn't Teacher Ke scold him to death?

Scolding him is the least of his worries. Not beating or scolding him would be the worst.

"Then let's not drink, brother. Don't drink and drive."

"Hey hey hey, I was talking about others! I'm fine, I can drink a lot."

"It's not okay to drink a lot. If Xiaoyu knew about this, I wouldn't be able to handle it."

Li Ye directly took the bottle of wine to himself and did not dare to let Wen Guohua drink it.

"Okay. Can you please stop talking about my sister all the time?"

Wen Guohua smiled and did not insist. Wen Leyu's deterrent power was still very strong. After all, as long as his sister complained to their mother, she would succeed.

Li Ye thought for a while and said, "Brother, did Ning Pingping tell you what her next plans are? Is she not satisfied with playing a supporting role and wants to play the leading role? Or..."

"Why would she play the leading role? She can't even get a chance to play a supporting role! She simply has no confidence."

Wen Guohua waved his hand and said, "Brother, don't misunderstand me. I'm not here to ask you to support her.

I just want to ask, will the Fenghua brand advertisements still use this group of costume actors?

If she doesn't need it anymore, I'll find her a stable job so she won't be fickle all day long."

“Heh~”

Li Ye smiled, knowing that he was really worrying too much.

As the heir of the Wen family, how could Wen Guohua not have any vision and a clear mind?

Even though it is a common problem in men's nature, he is still very rational in knowing when to stop.

That is, you can pamper them, but never spoil them.

Li Ye said: "Brother, where did you hear that Pengcheng Seventh Factory is going to break the contract with Ning Pingping and the others? Didn't they sign the advertising contract for several years?

Ning Pingping didn’t have time to shoot this season’s spring collection in Chang’an, so Kong Moli was in charge of the shoot! ”

"Aren't you going to use Iron Hammer and the others to shoot commercials in the future?" Wen Guohua looked at Li Ye with a smile and said, "Pengcheng Seventh Factory spent a huge amount of money, we can't let them take the money for nothing, right?"

"Brother, you have misunderstood. Endorsement is endorsement and advertisement is advertisement."

Li Ye explained: "Pei Wencong and Hao Jian have signed a sponsorship contract with the Sports Bureau, but they can't use Tie Hammer and the others as actors, right? They won't agree to that!"

"So the next advertisements for Fenghua and Pengcheng Red Bull will definitely not be completed by sports stars. Iron Hammer and others will be more printed on posters.

Besides, there will be some advertising shorts with plot requirements in the future, as well as new product launches every season, which will also require actors like Ning Pingping to cooperate with.”

Wen Guohua asked in confusion: "A short commercial required by the plot? What does that mean?"

"It's just a short story!" Li Ye explained, "The plot isn't that complicated, Ning Pingping should be able to do it. Besides, she's already somewhat famous overseas, so we can't give up halfway!"

"You're famous overseas? Brother, is this true?"

Wen Guohua was a little skeptical, but looking at Li Ye's expression, he felt that he was not joking.

Li Ye nodded and said, "It's true. If you don't believe me, go ask some of the students in our Beijing University debate team.

We saw Ning Pingping’s advertisements in Lijiapo, and there were also her promotional posters in the mall. Many people in Nanyang know her name.”

"Wow, I didn't expect that."

"Brother, you are not thinking in that direction. Now take a photo of Ning Pingping and ask a young man on the street to see if he recognizes her."

"Hiss~"

Wen Guohua thought about it carefully and was really surprised.

In his mind, there is no concept of advertising goddess. Little did he know that sometimes a successful advertisement can be more influential than an unknown movie.

What’s more, Fenghua Clothing produces several excellent advertisements every year!

Among the current TV viewers in mainland China, there are very few who can pronounce the three names Ning Pingping, but there are many who know Ning Pingping as a person.

Li Ye thought for a moment and whispered, "Brother, Ning Pingping may not be without talent in acting. Think about it. If you really think it's suitable, you can ask your acquaintances to get her to the Beijing Film Academy to improve her skills."

Li Ye knew that the Beijing Film Academy advanced training class was established in 1984, but he didn't know whether it started in the first half or the second half of the year.

But that advanced training class is a continuing education institution approved by the Ministry of Culture and the Ministry of Education, and Teacher Ke is a big shot in the education system. As long as Wen Guohua wants to do it, he can definitely get Ning Pingping in.

But whether Wen Guohua wants to let his mother know about Ning Pingping’s existence is another matter.

"Come on, bring the wine to big brother. I must have a good chat with you today."

Wen Guohua didn't know whether he was in a good mood or didn't want to discuss the issue of "Film Academy" with Li Ye. He just laughed it off and wanted to have a few more drinks with Li Ye.

"Let's stop drinking, brother. Don't drink and drive."

"Why don't I just call a driver to drive? I have a driver now, too."

Wen Guohua glanced at him and asked provocatively, "What's wrong, Li Ye? Are you drunk? Are you scared?"

“.”

[Brother, I admire the speed of your promotion, but if you drink, you have to leave sideways.]

. . . . . . . . .

In the staff building of Sanshui Winery in Guangdong Province, Director Li was talking on the phone with a friend from the TV station.

"Hey, Lao Meng, you have to hurry up and arrange it for me! You know I'm in a hurry."

"Brother Li, you just contacted the football team to shoot a commercial half a month ago. I just finished shooting the material non-stop, and now you are urging me to go on TV.

Do you think that the TV industry is the same as your wine industry? You just add sugar to tap water and sell it for money?"

"What do you mean tap water with sugar? This is a sports drink, a first in the entire flower industry."

"Okay, okay! You are the first in the country, but I don't have the ability to edit the ad for you overnight. It will take at least a week before it can be broadcast."

"Okay, okay, Lao Meng, please help me and arrange it for me as soon as possible."

After Director Li finished the call, he couldn't help but wipe his sweat.

It's already hot enough to make people sweat in Guangdong Province in April.

Director Li turned on the electric fan, sat on the sofa to catch his breath for a while, and then turned on the TV.

Recently, he has been busy promoting new products, but things seemed to be going smoothly at the beginning, but suddenly encountered setbacks in the end.

It was originally agreed that a sponsorship of 250,000 yuan would provide the national sports delegation with designated drinks, but later on, there was no further news.

Later he heard vaguely that a patriotic businessman offered five million yuan, and it was in foreign currency.

This is really helpless for Director Li, who is almost betting the entire winery.

However, Director Li still seized the opportunity, presented the newly developed "Oriental Magic Water" to the AFC meeting, caught the express train of football, and then planned to shoot a confident advertisement.

Mainland football in the 1980s was still very strong and was at least first-rate in Asia, so Director Li believed that once this ad was aired, the "Oriental Magic Water" would surely become a hit.

"Who has the foresight to make 500,000 yuan a year?"

Director Li couldn't help but mutter to himself, everyone else thought that the five million was a waste, but he was the only one who thought it might not be worth it.

Just when Director Li was about to lose his concentration, a clip of volleyball players training suddenly appeared on TV, which perked him up.

This is a somewhat crude volleyball training ground. Whether it is the ground, the net in the middle, or the No. 3 jersey on a young player who is training alone, they are all obviously worn out.

However, this teenage player trained very hard, and sweat wet his hair and jersey.

Soothing music started playing, and quickly became brighter as the young players trained hard.

When a slow-motion shot completely captured the process of sweat splashing on the little player's long hair, the music suddenly became sonorous and passionate.

The training ground for this young player is no longer limited to indoors.

On outdoor tracks and mountain trails, the light changes rapidly from rising sun to setting sun, perfectly highlighting the tenacity and hard work of a volleyball player.

“This film is really well shot.”

Director Li, who has worked in sports, expressed his sincere admiration.

But the next moment, the little player who was running suddenly fell down.

She can't run anymore.

The music suddenly stopped, and the breathing like a bellows became the only background sound.

The young player's face looked bad already, and Director Li could conclude that this was a real symptom of excessive exercise, not some fake shot.

Therefore, Director Li believes that this is a promotional video that promotes the spirit of sports.

"This kid is really hardworking. He should reduce the intensity of his training and drink more water."

Suddenly, a flash of thought flashed through Director Li's mind.

"At this time, give her a bottle of Oriental magic water."

Yes, if at this time, the young player was given a bottle of sports drink, then wouldn’t this clip become an advertisement?

However, just as this thought flashed through Director Li's mind, he saw a bottle of golden canned drink being handed to the young player.

The young player wearing the No. 3 jersey stared at the can in a daze. The three-second close-up shot of the can seemed to reflect the doubts in her mind.

Director Li was also stunned, because he clearly saw the four big words on the can - Pengcheng Red Bull.

[Is this really an advertisement? ]

The camera moved, extending along the bottle of drink, and then moved to the woman holding Pengcheng Red Bull.

Director Li first felt that the woman looked familiar, and then he suddenly remembered, wasn’t this the model of Fenghua Clothing?

Ning Pingping stuffed the can into the hands of player No. 3 and bent her arms to make a cheering gesture.

"Hold on, you can do it."

Ning Pingping gave the young player a sunny smile, then turned and ran forward. The Fenghua sportswear she was wearing formed a sharp contrast with the worn-out jersey of the young player.

The young player was stunned for a moment, then he opened the can and drank it.

Then the picture on the TV screen changed and turned into animation mode.

A row of arrows of different colors shot up as if they were blown up.

And inside these arrows are sports indicators such as "endurance, explosive power", etc.

The music became passionate again. The young players who drank Pengcheng Red Bull started running again as if they were revived. They ran faster and faster and soon caught up with the athletes in front who were training.

And the young player No. 3 who was running hard also heard a narration voice.

"Yang Xiaojuan, welcome to join the national team."

Director Li finally sighed.

"So, it's this Pengcheng Red Bull!"

The row of athletes training on TV are the mainland women's volleyball team.

Then, the volleyball team stood in a row, holding up Pengcheng Red Bull and chanting, "Hold on, you can do it."

Director Li was really impressed. It was just an advertisement, but so many flowers were taken.

In the 1980s when the common form of advertising was "Everyone is welcome", Li Ye's advertisement was not an advertisement but a movie.

At the end of the commercial, the slogan "When you're tired, drink Pengcheng Red Bull" paved the way for all the previous plots and reinforced them in the minds of the audience, making it seem as if the young player was able to join the national team thanks to that bottle of Pengcheng Red Bull.

Director Li thought about the Oriental Magic Water advertisement he had just shot and realized that it was simply a waste of time to compare the goods.

He closed his eyes and thought for a moment, then finally picked up the phone again.

"Hello, Lao Meng, it's me. We need to reshoot our commercial."

(End of this chapter)