Chapter 46 Chapter 46 A bold idea

Qi Yu'an nodded. "Although you don't know what a brand is, you've already unconsciously created one for yourself. Your brand is Wu Ji Zao Lu. It represents your quality, and people will trust you and buy your products because of it. Even if someone imitates you one day, as long as your brand continues to develop positively and earns everyone's trust, those imitations will be counterfeits. People will recognize your brand because only Wu Ji Zao Lu's Zao Lu is the authentic one."

Jiang Xi had never thought about it from this perspective. Although he had some vague ideas, when Qi Yu'an pointed it out so specifically, Jiang Xi suddenly understood.

"So the so-called brand effect means that once Wu Ji Zao Lu becomes popular, everyone will only buy our Zao Lu. Is that right?"

Qi Yu'an's eyes curved slightly. "You're right. The so-called brand effect is the benefits generated by a well-established brand. Take, for example, the Quan Mande Roast Duck restaurant in Jing City. There are so many roast duck restaurants in China, but many people assume that Quan Mande is the only authentic roast duck restaurant. When someone wants to eat roast duck, Quan Mande is the first restaurant they think of. Those interested in roast duck will also come to Quan Mande specifically to eat roast duck because of its reputation in Jing City."

Jiang Xi was somewhat envious. "Quan Man De Roast Duck Restaurant is amazing! Even though it's so far away, its excellent cooking attracts people from far away to try it. When you think of roast duck, you think of Quan Man De."

Jiang Xi came up with a bolder idea, which was an idea that went beyond just one store. How great it would be if one day when everyone wanted to eat zaolu, they would think of Wu Ji Zaolu.

This is a very ambitious goal, can she achieve it? It was a day like any other, and this idea germinated in Jiang Xi's mind.

"If you buy that shop, will you move to the county town?" Qi Yu'an suddenly asked.

Jiang Xi raised his eyes and said, "Yes, my house is already very dilapidated and there is no need to repair it. If there is a better house that is convenient for doing business, I will definitely move to the county town."

Qi Yu'an's eyebrows twitched slightly, and his voice was a little disappointed: "Then we won't be able to see each other often in the future."

Jiang Xi also felt a little disappointed. Her voice was muffled: "Originally, we might not have the chance to meet after you got into university."

The atmosphere was a little tense for a while. After a long while, Qi Yuan looked at Jiang Xi steadily. When Jiang Xi's eyes met his, Qi Yuan spoke carefully: "That's not necessarily the case. Everything depends on human effort."

Jiang Xi cried out, but Qi Yu'an did not answer her question immediately. Instead, he walked to the front and asked Liu Zhiqiang to stop.

Liu Zhiqiang: "We're almost there, why are you asking me to stop?"

Qi Yu'an whispered, "I'm going to get something."

Liu Zhiqiang...what is it that makes you want to take it out as soon as you return to the Youth League Home?

Qi Yu'an took the package down from the car, opened it and rummaged through it. He found something and took it out. Jiang Xi saw that it was a loudspeaker.

Jiang Xi was puzzled: "Comrade Qi, don't you already have a speaker? Why did you buy another one?"

Qi Yu'an handed the loudspeaker to Jiang Xi: "This loudspeaker is for you. Do you need to talk to others constantly when you are setting up a stall? I have noticed several times that your voice has become hoarse from talking so much. How can you continue like this? It will hurt your throat."

Qi Yu'an tilted the speaker and raised it. "You can input what you want to say into the speaker, such as the price of braised pork and its taste. It will play on a loop. It's louder than your own voice and doesn't strain your throat."

Jiang Xi didn't expect that Qi Yu'an would buy a loudspeaker specifically for her, so she hesitated and didn't accept it.

Qi Yu'an directly stuffed the loudspeaker into Jiang Xi's hand and said, "Comrade Jiang, please accept it. This loudspeaker is nothing to me. I just thought of it on a whim and asked my family to buy it for me. Don't feel any psychological burden. As I said before, I am honored and happy to contribute to Comrade Jiang's career."

Qi Yu'an had said so much, Jiang Xi could only accept it: "Thank you, Comrade Qi." Comrade Qi is really a good person.

Seeing her accept it, Qi Yu'an's eyes lit up with a smile. Qi Yu'an also had an identical trumpet, and his first contact with Jiang Xi was because of that trumpet.

Qi Yu'an originally wanted to give the loudspeaker directly to Jiang Xi, but then he thought about it and realized that the loudspeaker also had Jiang Xi's famous quotes recorded in it. At first glance, it sounded very fierce, but when he listened carefully, it was very cute. He was reluctant to give the loudspeaker with Jiang Xi's voice recorded to Jiang Xi. It had special meaning to him and was a kind of beginning, so Qi Yu'an specially asked his family to send him a new loudspeaker.

Jiang Xi touched the loudspeaker in her hand with care. Qi Yu'an was so good to her, so good that she would definitely be reluctant to let him go if he left.

Jiang Xi lowered her eyes to hide the disappointment in them, and touched the loudspeaker to encourage herself to cheer up. She still had business to do and many things to plan, and she couldn't be swayed by these emotions. After all, nothing was more important than making money now.

Jiang Xi's thoughts drifted away. If she wanted to expand the scale of her business, one stall was still too few. But if she wanted to have more stalls, she would have to withdraw from the current stall so that she would have the experience to arrange other stalls. Therefore, the first thing she had to do was to persuade Wu Youli to set up a stall alone.

Jiang Xi told Qi Yu'an the plan he had just thought of: "If I open a shop in the future, I will not give up setting up a stall, but I will not set up the stall myself. I will find someone to help me set up the stall."

Qi Yu'an asked: "What kind of cooperation method would you adopt if you asked them to help you set up a stall?"

Jiang Xi asked back, "I don't have any detailed ideas yet. Do you have any suggestions?"

Qi Yu'an said, "Given your current situation, there are two possible approaches to recruiting others to your business. The first is for you to be the wholesaler, selling all your savory stew to them, making a profit based on the volume, and not worrying about anything else. The second option is for you to hire them as employees, setting the price for the stew and paying them daily regardless of how much they sell. Both approaches have their pros and cons, so you need to analyze each case individually."

Jiang Xi thought for a moment and said, "Everyone's situation is different. I have considered both options and will choose them based on the circumstances. These options also depend on my capital. If I had enough capital to hire someone to work for me, I would definitely make more money. But with limited capital, I will choose a safer approach. Although I may earn less, I won't be at risk of losing money. After all, my goods have already been sold wholesale, so I've already completed the deal."

Jiang Xi feels that the more people under her, the better. Only with people can she expand her business. No matter what form it is, as long as it can help her make money, Jiang Xi is willing to try it.

Qi Yu'an smiled and said, "Comrade Jiang, although you have never done business before, you have a talent for business and you will definitely succeed."

Jiang Xi's eyes brightened and she nodded. She felt that she seemed to be very good at doing business. Although she didn't understand Qi Yu'an's complicated theories, her intuition told her what to do.

Jiang Xi's confidence infected Qi Yu'an. Qi Yu'an's brows relaxed and he looked very relaxed, with a glimmer of light in his eyes.

Jiang Xi asked curiously, "You haven't done business before, so why do you know so much?"

Qi Yu'an: "I used to love reading miscellaneous books. As I read, I would write down some trivial things that might come in handy."

"What kind of miscellaneous book can specifically teach business?"

"For example, management, advertising, brand marketing and so on. Those books were brought by my grandfather from abroad and are currently not available in domestic bookstores."

Jiang Xi once again had a clear understanding of Qi Yu'an's family background, but he didn't expect Qi Yu'an to say, "If you want to see it, I can ask my family to send it to you next time."

Jiang Xi quickly waved his hand: "No, the books I brought back from abroad are very precious, I won't lend them."

Qi Yu'an: "It's useless to leave it there anyway. No one in my family runs a business. Instead of letting it gather dust, I'd rather put it somewhere more meaningful."

Jiang Xi wanted to refuse, but Qi Yu'an continued, "I heard you had very good grades in high school. Why didn't you drop out?"

Jiang Xi's eyes flickered slightly, and he said sullenly, "I don't want to study anymore, so I won't study."

Jiang Xi said it simply, but Qi Yu'an didn't think it was because of this.

Qi Yu'an didn't say anything, just looked at Jiang Xi quietly. Jiang Xi was defeated by Qi Yu'an's focused eyes and said, "Okay, okay, Comrade Qi, you have helped me so much. I don't want to hide it from you. In fact, I wanted to continue studying at that time, but I had to drop out because my family had no money."

Jiang Xi still remembers that it was the first semester of her second year of high school. That summer was particularly hot. Jiang Xi had always had good grades in school. Wu Yaqin attached great importance to studying and going to school. Even though the family didn't have much money, she insisted on letting Jiang Xi go to high school.

This is very rare in the village. Only a few wealthy families in the village will allow girls to continue to study in high school. Jiang Xi is very grateful for this and feels sorry for Wu Yaqin's hard work, so in addition to studying, she also tries to do more housework to help Wu Yaqin reduce the burden.

But Wu Yaqin alone could not earn enough money to support Jiang Xi's studies even if she worked from morning to night.

Jiang Xi's eyes reddened as he recalled, "That day, when I got home from school, I found someone blocking my door. The man was tall and looked very ferocious. He pointed at my mom and asked her to pay me back. My mom begged him to give her a few more days, but the man told her to pay me back right away. He also said that she was foolish to lend her the money. If he had known she was such a person, he wouldn't have lent her a penny."

Jiang Xi frowned. "I still remember my mother's face at that time. She has always been a person of integrity and would not ask for help easily. She taught me since I was a child that a person can be poor but not spineless. But because of me, she broke the last of her spine. My mother borrowed money because of me, because I needed tuition. After that, I told my mother that I didn't want to go to school anymore."