The Internet is actually very impetuous, especially the short videos that have emerged in recent years, when young people can become rich or even famous overnight.

The mentality is often uncontrollable. It is easy to become inflated and even more likely to become arrogant.

He thus looks down upon those who are much stronger than him.

The boss of Tianzhong Media is Zhao Yi. His parents’ story of starting a business can be said to be quite tortuous, even full of life-and-death crises.

When he was young, Zhao Yi had no parents to accompany him despite being rich, and this was still the case when he grew up.

The reason why he founded Tianzhong Media was that he met two female anchors online.

People told him that it was easy to make money from short videos. Zhao Yi gave out over two million in tips and became a well-known wealthy man online. Only then did he begin to truly get involved in the world of internet celebrities.

He ran from Yunnan Province to Guangzhou, and with the support of his parents, he took out tens of millions of yuan to start a business.

It wasn't very smooth at the beginning. He basically just did whatever others did.

After a video showing off wealth became popular, Zhao Yi finally found his direction.

He shows off whatever is the most flashy.

He spent a lot of money to recruit anchors who worked as screw drivers in several of his factories and packaged them as top rich second-generations.

Let them wear dragon robes and name them Crown Prince, Imperial Teacher, Third Young Master, First Sister, Second Sister, etc.

Then they used the live broadcast room to exaggerate the publicity effect and became very successful in a short period of time.

This made Zhao Yi more confident.

He firmly believed that as long as he was given time, surpassing Tengyou Media would be no problem.

Even if he is given a chance, he will be able to take off completely in this industry.

Wang Daowen's proposal allowed him to seize the opportunity.

The concessions made by Tengying Entertainment and Tengyou Media made him even more arrogant.

He even directly announced to the public that the legendary boss Tengyou had no ability at all and was defeated by me, Zhao Yi, with three shots.

And then, just when Tianzhong Media was enjoying the worship of the entire industry.

Chen Pingsheng's retaliation is coming.

In just one day, all the anchors under Tianzhong, big and small, were banned.

The headlines, the internet, and even short videos are flooded with negative reviews from the public.

He didn't even have any time to react, and couldn't find any solution.

He really wanted to use public opinion to let outsiders understand the grievances he was suffering.

But the fact is, he would have been dead if the real giant elephant had stepped on him with its hoof.

There won't be any chance to react at all.

He felt wronged and even innocent. The fact was that he was making false propaganda and selling inferior goods as good ones through the live broadcast room.

He is destined to be weak and fragile.

You are a fake goods seller, yet you try to scam several other listed companies with a market value of hundreds of billions of yuan.

That was pure suicidal behavior, not to mention that he held a celebration party afterwards, wishing he could give himself the "World's Most Awesome" award.

People like him would be a joke even if he died.

No one felt sorry for him at all. Even those who had followed him and secretly participated in this matter were trembling with fear.

How can I take care of him?

Many internet celebrity companies have gained a certain market space only after Tengyou Media voluntarily gave up the so-called emotional anchors, success anchors and so-called marriage anchors.

These people should just make money quietly, why would they dare to show up at this time.

Tianzhong Media was dead within a day, and Chen Pingsheng didn't even bother to ask a single question.

Small internet celebrity companies like this one rise to fame by making a little money through some insignificant tricks.

It is basically difficult for them to last long. If they are allowed to last long, it will only shorten the vitality of the entire short video live streaming sales.

Chen Pingsheng attended the Youth Entrepreneurs Forum Conference held by the local government in Shanghai.

This was his first public appearance, as he had rarely attended such meetings before.

Not to mention going on stage to speak.

The theme of this conference is still about the long-term development of the short video and entertainment industries.

This was also the first time that Chen Pingsheng proposed that the current chaotic live streaming e-commerce industry should be managed and planned more effectively.

Don’t come up and say you are a rich second generation and exaggerate that selling goods is not profitable, and then give subsidies of hundreds of millions.

When this kind of fraudulent marketing spreads throughout the entire industry, it is a typical case of bad money driving out good money.

The cost of doing so would also be a fundamental reduction in customer trust.

Just sell the goods well. You are just a small internet celebrity with nothing, but you pretend to be a rich second generation.

Who among the real rich second generation would go to the live broadcast room to sell goods? Can this method deceive people for one or two years, or even ten or eight years?

It can be said that live streaming e-commerce has only started to rise this year. After its rise, its market size and industry influence have exceeded everyone's expectations.

But at the same time, its fakeness, routine, and false propaganda that defies advertising laws are also shocking to outsiders.

If we continue to allow it to grow and develop in this wild way, within a few years this industry will shrink tenfold due to the unscrupulous behavior of these people today.

He talked about his views on short videos. As for the future of the entertainment industry?

Seriously speaking, he doesn't know either.

Because there is nothing to talk about, let alone say. When an actor’s success does not rely on his acting skills and strength, what else is there to talk about?

When producers have to pay for TV ratings, fairness and justice in the industry are gone.

In this case, it would be great if he could ensure that Tencent Film Entertainment continues to make money.

He tried to change the entire industry, but unfortunately he couldn't do it.

Chen Pingsheng didn’t talk too much, he just talked about the current situation of short videos and how large companies will have to embrace short video traffic in the future.

After speaking, he sat in the audience for a while before leaving.

Many people wanted to talk to him privately, and many dreamers brought their own creative ideas to him for investment.

There might be some future rising business tycoons among them, but unfortunately, he simply doesn't have the energy to listen to them all.

Lin Qiunan could only accept the business card they handed over and say that he would make a decision after reading it.

In fact, there will be no decision, he won't even look at it.

Anyone who has achieved what they have done will not dig for gold in the mud.

You will only be given a chance to meet him when you emerge or even have the potential to rise.

He is not the only one like this; almost all large companies are the same.

Zhang Wanyi called him and said that Zhao Yi had been arrested and his parents had come to find him.

They are willing to compensate all consumers for their losses, just to get Zhao Yi out.

Chen Pingsheng thought about it and let Zhang Wanyi handle it herself. She didn't need to report this matter to him.

It’s not a big deal. It’s already mid-July and he also wants to go to Hengdian to see his wife and children.

The big kid got tanned, and the second kid also lost a little weight.

The small soldier company has developed from the anti-Japanese war to reform and opening up, and is now on the path of state-owned enterprise reform.

For this game, he also invited several education experts to work together.

The purpose is to let them truly understand the past sixty years of this great era.

(End of this chapter)