Chapter 88 Marketing Planner

Tengying Entertainment has been established for almost half a year.

He has invested in several TV series and produced a second-tier star like Zhao Liying.

His performance in the entertainment industry is not very good, but he is still well-known.

The truly famous ones are those who have top-tier stars.

Such as Yang Mi's Jiaxing, Hu Ge and his friends' Tangren, and Shanying in the midday sun.

These are the top entertainment production companies in the drama industry.

His Tengying is at most a second-tier company, so it's no surprise that Yang Mi blocked him.

Sooner or later, this woman will be poached to be the spokesperson for breast care products.

Although he hadn't been here for over a month, Bai Xin had still cleaned up his Tengying headquarters.

But it will definitely be expanded this year, as the area of ​​more than 300 square meters is still too small.

"Bai Xin, have you found the internet marketing talent I asked you to find?"

Bai Xin hangs out in the entertainment industry every day and is much more informed about the gossip in the entertainment industry than he, the boss, does.

In fact, there is basically such a person who is good at online marketing in the team of every top star.

Mainly responsible for exposure, attracting traffic, and controlling online comments.

He needs such a team now.

It’s very simple. It’s not that Zhao Liying went to Feiyangyang to eat that there was a lot of traffic.

But after she went there, there was a company team behind her to manipulate and guide the topic, so as to create a hot search point.

"I found it."

Bai Xin would be here when she was not filming, and her main responsibility was to receive some crews for him.

"Uncle, I've contacted a professional paparazzi team. They've created a lot of hot topics before, but they're good at candid photography, not only in terms of online marketing."

It’s good to take secret photos. He really needs this kind of talent right now.

Chen Pingsheng said: "Tell him to come when he has time."

"Uncle, I have to remind you that the salary required by this kind of team is very high."

Bai Xin asked, "If I were simply responsible for promoting Feiyangyang Hotpot City, wouldn't the price be too high?"

"Of course I won't just be responsible for Boiling Sheep."

Chen Pingsheng said, "He's also responsible for controlling online reviews and promoting the artists under our Tengying Entertainment. Although we only have Zhao Liying as an artist right now, we might sign more in the future."

Bai Xin understood and called others to apply for the job.

If you do a good job as a paparazzi, you can become very rich.

If you don't do it well, you will either go to jail or go to the hospital.

Those who understand will understand why I went in.

If you really take a picture of a big star's privacy, it's better to sell it to the star himself than to expose it.

This makes the price significantly higher.

There are actually only two possible outcomes for most of the scandals involving top stars.

First, we didn’t agree on the price.

The second is that it was created by the opponent to divert attention.

The first one is easy to understand, and the second one is that when a star of their own gets involved in a big scandal, they directly release bigger news to divert public attention.

This is to protect their own artists.

Big companies in the entertainment industry often do this kind of thing.

The person Bai Xin invited over was called Liu Tianzong, who was about the same age as him, in his early thirties.

He has worked as a paparazzi and editor in the entertainment industry, and was also responsible for the online marketing of a third-tier star.

He is well aware of the rules of the entertainment industry and creates various popular online topics.

The annual salary requested is 1.2 million, and these are not a problem.

No matter how much you talk, he won't believe it unless you actually achieve any results.

"Well, I'm going to open a few stores soon. Zhao Liying will go there for a few meals before the opening. If you can make it a hit for me, I'll give you an annual salary of 1.4 million."

He said it can be done, and if it can't be done then it's very simple.

Next one.

If you ask for an annual salary of over a million, then there is no need to discuss anything. Just show us your abilities.

Zhao Liying is a big star herself, so it would be a small topic if she was secretly photographed where she went to eat.

Not too big.

How to turn this small topic into a hot topic depends on the marketing planner's skills.

He just gave a small test question, very direct.

Liu Tianzong came to him naturally because he had some understanding of Tengying, the entertainment company that least looked like an entertainment company.

There is basically no one else under the company except a director, a second-tier star, and a small secretary.

Most of the business is contracted to professional teams, and I don’t participate at all.

Even for something as good as casting, which is full of unspoken rules, the boss can't see anyone.

The test question is, the second-tier star Zhao Liying is going out to eat.

How to create explosive traffic.

Liu Tianzong thought quickly in his head, and then said:

"Mr. Chen, if any topic wants to become a hit, it must give readers or the general public a certain amount of room for imagination."

"Look, I have a few preliminary and simple plans here. You can choose from them."

"First, Zhao Liying was suspected of having dinner with friends. Using celebrity romances to create buzz will undoubtedly generate the most traffic."

"Stop it," Chen Pingsheng said. "She's an artist under my company and also my partner. Any topic must not be based on damaging her reputation."

Then there are limitations.

Liu Tianzong thought about it again, and a series of small stories that could be used came to his mind, such as encountering fans by chance and paying for fans.

Anyway, any traffic must have a breaking point, otherwise simply taking pictures of celebrities eating will not generate much traffic.

Chen Pingsheng felt that his thinking and ideas were a bit outdated.

There wasn't a single one he liked.

The Internet is the favorite place for young people to gather and surf.

A man in his early thirties can think of all these things without using his brain, so what is the need for him?

Goodbye, next one.

The boss’s assessment is so simple and unpretentious. It’s not that easy to get a million-dollar annual salary.

After Chen Pingsheng simply let him leave, he found Bai Xin

"That won't do. The idea is too old-fashioned and totally out of touch with the thinking of today's young people."

"So, uncle, what kind of person are you looking for?"

"Someone with wild ideas, who can shoot interesting videos, and who is good at creating small topics."

Chen Pingsheng said, "As for the ideas he just proposed, I could have thought of them without even thinking. Besides, he didn't even ask me why I wanted to film Zhao Liying for dinner. He didn't even understand my basic needs and came here to propose ideas and ask for a million-dollar annual salary. He probably thinks that bosses like us are not very smart."

Bai Xin nodded and agreed.

The uncle is just plain in temperament, but he is also very wise.

Otherwise, it would be impossible to manage so many companies by one person.

People with wild ideas should also be able to shoot various short videos and be good at writing short stories.

Wasn’t there someone like this in her previous dormitory?

That woman is really beautiful, but she is nervous all the time. I don’t know what is going on in her mind.

You can even make ink by using firecrackers to blast it behind closed doors.

I can even get up in the middle of the night to practice Toad Kung Fu.

He also particularly likes to post some inexplicable articles on campus or Zhihu.

The key is that every time she publishes, she attracts a lot of people to read it.

Isn't this the kind of person the uncle needs?

Give this crazy woman a call.

(End of this chapter)