"Warm Light in the Palm" - Who Will Redeem the Entertainment Godmother (18...)

Although the summer movie season relies on students being on vacation, no one had ever imagined that a children's drama would become a hit during the summer.

The drama "Ouyang Tu and the Moon Shadow Girl" had a visibly low budget, but low budget does not mean low quality.

To save costs, the film crew used many of the same locations repeatedly.

Ouyang Tu is a poor lawyer, and the set was set at Qiu Tianyi's old house. His nemesis is a high-end elite, and the set was set at Qiu Tianyi's new apartment. They didn't even set up a set; they just used the interior decoration of Qiu Tianyi's own home.

Filming scenes featuring the second female lead, who is often the most expensive, is the most costly because her character is a successful person.

The actress who plays the second female lead, Liu Banqing, was one of the original shareholders who started the business with Qiu Tianyi when she was working on her media account. She now also owns 6+6 shares.

After gaining fame through her role in the TV series "Handsome Girl," she took on many off-screen roles and commercials. She wasn't poor, so she wore her own clothes in the shows.

The second female lead isn't from a wealthy family, and Liu Banqing's preference for affordable luxury brands perfectly matches her character and suits her well.

We requisitioned Qiu Yi's new car, and borrowed an old neighbor's office space. The exterior scenes were filmed in the local square.

Xu Jia, another actress in "Six Plus Six", no longer has any important roles for her to play, but it's impossible to leave her idle.

Compared to Liu Banqing, Xu Jia has a major shortcoming: her appearance is not outstanding.

In the entertainment industry, where appearance is the primary factor of productivity, this is a huge disadvantage. Even her teacher hesitated about whether to recruit her.

But Xu Jia's performance was truly outstanding. It would be a shame to reject her just because of her looks. Not everyone has to be the main attraction; we should also give room to the supporting roles.

Xu Jia is very versatile. She can not only portray various characters vividly, but also change her voice according to different characters and speak in different dialects vividly.

So she played more than one role in the show. The most important role was the mysterious character who appeared in the second season. Before that, she also played a comedic character who was somewhat of a villain.

The villain's foolish sidekick causes trouble for the villain every day, and she ruins 80% of the villain's great cause.

But for some reason, the villain, who is so vengeful, managed to tolerate her until the very end, and even then, she was still tolerating her. She suffered one setback after another, which is why villains can't succeed.

This kind of comedic role, which can make people laugh without being offensive, requires a lot of natural acting skills. In this respect, even Sun Manli may not be able to compare with Xu Jia.

In addition to these two important roles, Xu Jia also played a policeman he only met once, a waitress he only met once, an old lady he only met once, and any other character he only met once but had lines to.

The sidekick she played had an exaggerated look, with the styling getting more attention than her face. She even spoke a different dialect for each character. Only the woman in the trench coat had her face fully visible and spoke Mandarin. Viewers who aren't good at recognizing faces wouldn't notice at all. If they did, they would consider it an Easter egg.

Because the protagonist Ouyang Tu is portrayed as poor, his clothing is even more haphazardly designed. His clothes are all cheap items bought online, and the styles are quite bizarre. All of his strange outfits are supported by Sun Manli's beauty as she fights on the front lines.

Sun Manli was so dedicated that she even gained some muscle for the role to match Ouyang Tu's roguish and lawless grassroots persona.

The production team of "Ouyang Tu and the Moon Shadow Girl" was incredibly frugal in every aspect. So where did their money go?

Music, special effects, martial arts, and marketing.

Needless to say, the special effects are amazing. This drama is essentially a magic show for children. What kids want to see are all sorts of super cool transformations and mechanical battles. It has to be cool enough for kids to watch.

The lawyer at the beginning only plays an unclear role; this is actually a passionate, everyday battle drama.

Even if children are easy to fool, we can't be completely careless.

Whether the plot is exciting or not, the music has to do the talking.

Qiu Yi paid Sun Manli only 800,000 yuan for the film, but spent over a million yuan on the music.

Not only are there background music suitable for various situations, but the main characters and villains also have their own exclusive music; the music arrives before the characters do.

The villain's bizarre piano music instantly silenced the entire room, creating an overwhelming sense of oppression. As the battle background music began, even an old lady could get fired up.

So, people who were drawn in by the production team's shady marketing suddenly found the show quite interesting?

Marketing requires targeting the right audience. A drama like "Ouyang Tu and the Moon Shadow Girl" cannot be expected to attract 80-year-old women.

The audience drawn in by the production team's shady marketing tactics happens to be mostly newcomers.

At first, people were just curious about what kind of drama would be like about the genius girl Cai Cai and her rise to the top. Once they clicked in, they found that the drama was so addictive that they couldn't stop watching.

The children just squatted in front of the TV, jumping up and down for the exciting fight scenes, shouting that they were "Moon Shadow's Obscurity," and imitating the kids in the TV series by unleashing their special moves.

Older children see a lot more.

What the child saw at the beginning: Eye Technique! So cool!

Big kid: Huh? Master?

The villain appears, and the children say: "He's a bad guy for opposing the protagonist!"

Big kid: Nemesis?

The truth is revealed: the villain was once a pitiful girl whom the protagonist helped. However, in order to motivate her, the protagonist concealed the truth, which led to the villain's misunderstanding and her developing a persistent hatred for the protagonist.

Child: Ah, so the villain isn't a bad person after all.

Big kid: This plot... I'm a little...

The woman in the trench coat makes a grand entrance, and the children exclaim: What is this?! What is this?! Why did you stop acting?!

Big kid: This entertainment circle is such a mess...

Children are the ones who control the remote control, but older children have the power of discourse. Once you click in, you'll find that the content of this show is very rich.

"If I start arguing in a children's play, should I be sentenced to death?"

"It's okay, sister, I understand you."

From the moment the show aired, the relationship between the protagonist and the antagonist wasn't intended to follow the typical protagonist-antagonist dynamic, so it's perfectly normal for the audience to ship them.

There are a lot of characters in the show, and their relationships are very complicated. You can ship any two, or even three, four, or five. There are many different kinds and combinations, so there's bound to be one you like.

If watching fight scenes is a child's romance, then shipping couples is an adult's romance.

Older children have gained control of the online discourse and have a strong ability to spread information. The topic of "Ouyang Tu and the Moon Shadow Girl" suddenly experienced explosive growth.

That's how the internet age works; once a collective emotion is ignited, it can generate an unexpectedly massive amount of traffic.

At first, Cheng Yanxi's fans tried to use the usual entertainment industry tactics to suppress the momentum of "Moonlight Girl", but they didn't notice that "Moonlight Girl" had already begun to expand its reach to other circles.

The group that never watched TV dramas before was precisely attracted, catching everyone off guard.

Now Cheng's fans no longer need to feel upset that their brother's drama was overtaken by a children's drama. "Moonlight Girl" has overtaken everyone equally, and the other two competing dramas have also been overtaken.

One family gets attacked while others can still laugh; only after being attacked themselves do they realize this isn't a comeback, it's a biological invasion...

All the established figures in the entertainment industry have now fallen silent, clearly indicating that something irreversible has happened.

To ship the couple, people who never watch dramas suddenly entered the scene, instantly making "Ouyang Tu and the Moon Shadow Girl" a hot topic.

As a small, unknown drama with no foundation, "Ouyang Tu and the Moon Shadow Girl" couldn't even be sold for online streaming at first. It could only be streamed on a rudimentary app for children's channels, and the influx of new viewers crashed the app.

Only then did everyone belatedly realize that this show might actually become a hit.

Although many people like to study how hit shows are created, sometimes there is really no reason, it's just a matter of perfect timing, location, and people.

Once the situation starts to rise, it becomes increasingly unstoppable, and there are just too many topics to explore in "Ouyang Tu and the Moon Shadow Girl".

What a genius girl, she became an internet celebrity in four years of college and became a sensation with her first drama after graduation.

What kind of female power can an all-female film crew produce? What kind of works can a female director create?

How can a low-budget children's drama become a top-tier blockbuster? What do audiences really want to see?

And they're so adorable! How come every couple is so great?! I want to watch season two!

In the early stages of "Ouyang Tu and the Moon Shadow Girl", the protagonist used a lot of underhanded methods, but later he was able to make a fortune entirely thanks to these fans.

These fans were originally more into anime and manga and found real-life stories quite jarring, but they never expected that the 2.5D storyline of "Ouyang Tu and the Moon Shadow Girl" would break down the dimensional barrier.

As a group with a very rich creative desire, they generate electricity for their love when they get excited, creating countless high-quality derivative works, which have created a cultural circle and made the scene even hotter.

Other TV stations and video websites that had previously ignored "Moonlight Girl" have started to actively negotiate contracts, and advertising for the show has increased significantly.

The lead actress also began to reap the benefits. When an advertiser from a children's brand approached Sun Manli to discuss an endorsement deal, Sun Manli realized that she had experienced a career resurgence.

There are many ways for actors to make a comeback, but Sun Manli's path to fame is quite bizarre.

She gained 5 million followers with a children's drama, and the new followers are more stable than her old followers. They are very loyal and righteous, and once they become fans, they will defend her against all the "black material" she has done in the past.

Sun Manli has been ridiculed for so long. If she had any real dirt on her, she would have been finished long ago. But upon closer inspection, some of the points of ridicule were found to be so outrageous that she instantly gained a wave of sympathetic fans.

In just a moment, she went from hell to heaven, and Sun Manli had begun to believe in metaphysics.

I've heard that people clear their luck every ten years, and thirty is a particularly important threshold. All the good and bad things in the past are settled at this time. Has she finished settling her past and started to change her luck?

Sun Manli wanted to cry and laugh at the same time, but to attribute everything to luck seemed to ignore human effort.

Even if fate truly exists, then the messenger should at least have a definite appearance.

...

With year-end settlements underway, 6+6 Company is celebrating the Chinese New Year early.

As the production company, we were confident in our work and didn't think it would flop, but we never expected it to become such a hit!

Once a cultural product becomes a wildly popular IP, it becomes a hen that keeps laying golden eggs.

The initial sale of the show had already recouped the costs. The subsequent online and television broadcasts, advertising, and merchandise sales were pure profit. The year-end settlement yielded a staggering figure: a net profit of over 300 million yuan!

This doesn't even include subsequent copyright fees. The initial underestimation of "Moonlight Girl" by various platforms meant that the copyright was entirely in the hands of 6+6 Company. The more the IP was developed, the hotter it became, the more expensive the copyright became, and the better the contracts were negotiated.

With money in hand, the company naturally had to raise employees' base salaries. Those young people who joined the company with dreams never expected that they would realize their dream of a high-paying and easy job right after graduation!

In addition to the base salary, there is also an annual bonus. When the company was first established, it was stipulated that 30% of the company's profits would be used as an annual bonus pool, with each department competing harmoniously, the supervisor allocating the bonus, and the administrative evaluation results.

This caused a huge uproar among the department heads, each trying to secure the best interests for their department. The administration was in a frenzy, and it took several days of arguing before a final decision was reached.

When the bonus was brought back to headquarters, the supervisor immediately said that he would not make any special arrangements and would share it with everyone, which made the employees cheer with joy.

But how could Qiu Yi really treat them all the same? When the employees were on holiday, she called several supervisors over and gave each of them a boss-exclusive bonus. "It's almost Chinese New Year, let's get a new car. I'll get a new car after the New Year too."

Several managers thanked the boss for his generosity while grinning, "Boss, you've given away so much, and you're still so rich?"

Qiu Yi smiled and said, "Otherwise, the boss can only earn less, not no money."

This year, Liu Jia Liu made a net profit of 300 million yuan. Qiu Tianyi did not receive a single penny of salary or bonus, but she had the highest percentage of dividends and the highest percentage of equity.

While others share the prize pool, she alone receives the largest prize pool. Who could be richer than her?

After the money arrived, I immediately wanted to change cars. However, my old car was still driving quite well, and it wouldn't be worth much if I sold it secondhand. Oh well, I'll let my aunt drive it. Let's keep the good stuff in the family.

Then Qiu Yi also wanted to recruit Shen Junjiao to the company. What future did she have designing that dilapidated house? Why not have her design the set design?

It's quite expensive to outsource everything, so she wants to build a completely independent team from top to bottom.

After finishing official business, it was time to repay various debts, especially Cheng Yanxi. Qiu Tianyi not only repaid the money but also paid 100,000 yuan in interest.

You're borrowing money and making fun of your fans, it's kind of embarrassing, but your show is blocking the way, so you can't just give up making money for friendship, right?

Whether Cheng Yanxi can be comforted by the 100,000 yuan interest is unknown, but he confessed his feelings unexpectedly.

As Qiu Yi looked at the long message he sent, she dug her fingers deep into her scalp. She really wasn't surprised at all.

I sincerely expressed, "Let's still be friends," and took another screenshot to prevent us from losing our friendship in the future.

After all the external affairs were dealt with, her phone went silent, and she was alone in her apartment, the clock ticking.

Qiu Yi reclined on the chair. Sure enough, she preferred solitude to noise. If only it could stay like this forever, and no one would be allowed to disturb her.

The system's backend chat was filled with smiling text: System, do you have any other ideas?