A turn-based online game that hadn’t been updated for half a year, had a development budget seven times that of its competitors, yet only made a tenth of their revenue—a total failure. A game t...
Chapter 164 The Current State of Online Games
"Lin Yao, we are going to hold a meeting to review last year's work. Do you have time to attend?"
Mu Wanqing's voice woke up Lin Yao from her deep thoughts.
"When?" Lin Yao withdrew her gaze from the screen and turned back.
"In half an hour."
"Then I'll go there later." Lin Yao thought about it and felt that it was a bit unreasonable for her, the boss, not to attend.
"Okay, I'll call you then."
Mu Wanqing nodded, then glanced at the document on Lin Yao's screen, and asked curiously, "What is this, a new project?"
"Well, it's a new project, but it's just a prototype, and there are still many problems that need to be solved."
Lin Yao nodded, then glanced at Mu Wanqing, and suddenly asked with a smile, "Miss Mu, let me ask you a question, what do you think our studio... needs to do most next?"
"The most urgent thing to do?"
Mu Wanqing thought for a while, and then said, "Consolidate our own advantages, maintain the two successful games at present, and make game derivatives like the Breakout Challenge. Then, on this basis, use the revenue from successful games to expand the business, accumulate technology, continue to make better games, or invest in other fields... Of course, it would be even better if we could do something with our huge game player base, but game players can only continue to work hard on the game. They may not buy into our other projects, so in the final analysis, we still have to return to the game itself and its derivatives."
"Well... what do you think of the game platform?"
Lin Yao asked.
Mu Wanqing was slightly startled, and then said: "Game platform? If we make a game platform according to the size of our current game, and then build a forum for players to discuss and communicate, it would be really good."
"What if we do distribution?" Lin Yao continued to ask.
Mu Wanqing shook her head: "It's a bit difficult. Our game players are quite fixed, and most producers now choose Tianhu for agency distribution business because they are large enough and have a dedicated department in charge. Our studio is small in size, and our reputation outside is mainly based on technology. Suddenly saying that we want to do agency distribution business, I feel that it is not attractive enough."
Lin Yao knew that Miss Mu had misunderstood. Miss Mu was talking about the online game agency model.
But she didn't rush to correct it.
Because Mu Wanqing's words that Linmu Studio is good at technology made her think of something.
She lowered her head and pondered for a moment, then suddenly picked up the notebook next to her seat and opened it.
There was a page in it.
It was when "Breakout" was unveiled at DEAS, the annual summit of the digital entertainment industry. Lin Yao watched the live broadcast and wrote down the independent games that other developers announced and thought were interesting.
Most of them were pigeons.
But there are also a small number of other types of games.
Lin Yao has paid attention to these games.
A small number of them have been released.
But most of them are still in the making.
Because "Breakout" suddenly emerged and almost stole all the attention.
A large number of these games have no attention, and lack of funds, so they are all difficult to produce.
"How could I forget these people?"
Lin Yao muttered to himself, then raised his head, looked at Mu Wanqing, and smiled: "Thank you, Miss Mu, you gave me a good idea."
"Huh?"
Mu Wanqing pushed her glasses, a little puzzled.
"You will know when the meeting starts."
Lin Yao turned around again and wrote the two words "green light" under the software document.
...
Half an hour later.
Meeting room.
The core staff of Linmu Studio gathered together and started the first meeting of the new year.
The first topic was moving.
With the release of "Breakout" and the holding of the Breakout Challenge, the scale of Linmu Studio has now expanded to a certain extent. The current location of the former eBay Development Department 2 can obviously no longer meet the needs.
Now everyone feels that it is time to start over in a new place.
Lin Yao also feels that way, but after discussing it over and over, there are really few suitable places.
Finally, Lin Yao thought about it and felt that she needed to ask Lin Xi. After all, Linmu Financial Holdings is in the real estate business, so this matter was temporarily skipped.
The second topic was to report last year's achievements.
Although Linmu Studio seems to be small in scale,
the revenue it created last year was indeed impressive.
"So far, the studio's game revenue is about 780 million, of which the earliest operating "Fantasy OL" provided more than 500 million in revenue, and "Breakout" has been exerting its strength in the past two months due to the impact of the Breakout Challenge. The New Year's boxes and sticker capsules contributed more than 200 million in revenue..."
Mu Wanqing reported the current studio's game revenue data.
Hearing the numbers she said, everyone present immediately fell silent.
This is not a small number.
You have to know that the financial report of Tianhu in the same period shows that the revenue from games is only more than 6 billion...
Lin Yao is also very satisfied. In half a year, the revenue created by the studio is not shameful even if it is taken from her previous life.
Although compared with Tencent and Tencent, it is just a drop in the bucket, but at least it can be ranked in the top 30 among many online game companies.
It is already very good.
After Mu Wanqing reported the studio's performance, she paused and said, "In addition, I have something else to tell you. According to the data mentioned in the semi-official online game report, after the game ban was completely lifted, in just one year, the number of online game users in China has exceeded 40 million from millions, and according to estimates, this year the number of online game users may officially exceed 100 million!"
"So the next year is very important."
Hearing this,
the people in the conference room were even more surprised than when they heard the results of Lin Mu Studio.
...Isn't this too exaggerated?
Lin Yao thought it was natural.
History is similar.
In June 2006 in her previous life, how many online game users were there? More than 30 million.
But by the end of 2007, there were 120 million online game users!
Online games were indeed a very promising industry before mobile phone games became popular, and this industry had a golden period for a period of time.
In the previous life, it was the popularization of the Internet.
This is probably the lifting of the game ban.
"So everyone, come on."
Lin Yao, on behalf of Mu Wanqing, summarized: "The online game industry will usher in a period of rapid user growth. Whether we can seize the opportunity depends on the next year."
"Yes, whether we can defeat Tianhu depends on this year."
Zhong Xiu slowly breathed a sigh of relief and murmured.
Lin Yao: "..."
The other people in the studio are much more ambitious than her.
When they heard about the period of rapid user growth, the first thought was to defeat Tianhu.
Unlike Lin Yao.
Lin Yao just wants to be the best in the country...
"So what should we do in the next year? Breakthrough in the biochemical model? New games?"
Zhong Xiu breathed a sigh of relief, then looked at Lin Yao eagerly.
(End of this chapter)