A turn-based online game that hadn’t been updated for half a year, had a development budget seven times that of its competitors, yet only made a tenth of their revenue—a total failure. A game t...
Chapter 625: The Twin Pride
The first month of the lunar year is over. The Chinese New Year
is over.
Whether you are a player or not, whether you are a worker or a student, most of the lives have returned to normal.
The same is true for Linmu Studio.
In fact, if we really count the speed at which the major companies in the industry return to the "normal track", Linmu Studio is definitely the last one.
Because after the tossing of "Day of Reincarnation" and the WeChat red envelope gameplay, the staff of these major companies have more or less worked overtime.
In this regard, they can be said to be ahead of Linmu Studio...
However.
Although Linmu Studio was the first to go on holiday and the slowest to resume work, when it comes to the staff getting into shape, Linmu Studio is definitely the first.
The main reason is that the rest time is long enough.
Moreover, as soon as the core staff came to Linmu Studio, Lin Yao threw out a plan that was very romantic in every way...
This directly made most of the staff not even care about the holiday syndrome, and they immediately threw themselves into work as if they had been injected with chicken blood.
After all, the staff of Linmu Studio are generally young and energetic, and in addition to games, they have more or less other hobbies.
For example, the Japanese top manga "Dark Entombment" has been serialized for seven years... it will be eight years soon.
When the manga started serialization, Linmu Studio was not even in existence...
so it is extremely normal for some staff members to have read the manga, like the work, and like the characters in it.
And the plan and list thrown out by Lin Yao almost caught all the popular elements of more than half a century.
Every staff member can find their favorite works on it.
In this case.
What else can be more joyful than turning your favorite work or IP into a work?
Nothing else.
It would be strange if it is not like taking chicken blood!
So although Linmu Studio resumed work late, the staff entered the state on the second day of work...
including Lin Yao.
And after the relevant copyrights were negotiated.
All the staff of the mobile game department represented by Kang Yi cheered.
... Physical cheering.
The mobile game department is the youngest department of Linmu Studio.
The staff of this department is also the youngest compared to the other two product departments.
Many staff members have even watched animation or comics for four or five years.
They want to make this joint event more than Lin Yao.
After the copyright was negotiated, it meant that the joint activities were basically set in stone...
They could add characters from their favorite works to the games they made!
Please.
This is really cool!
After Lin Yao handed over the business plan she wrote, the original designs of various art materials, and the original designs of the characters she designed to Kang Yi and distributed them.
The mobile game department once again burst into huge cheers!
Because this is cooler than comics! ! !
On the other side.
Lin Yao left the mobile game department and just walked out of the door, she heard the cheers coming from behind her, which was a bit funny.
She couldn't help but sigh.
It's great to be young...
Then.
She took the last folder and didn't rush back to the floor where her office was located. Instead, she went to the independent video department and found Qi Jianhua.
"What was the upstairs yelling just now? It kept banging, banging, and it felt like the ceiling was going to collapse."
Fourteenth floor.
Qi Jianhua saw Lin Yao and seemed to realize something. He pointed directly to the upstairs where the banging sound was still coming, and asked with a smile.
"The copyrights of several comics have been negotiated, and they are very happy." Lin Yao explained, "It will probably calm down soon."
"Sure enough."
Qi Jianhua showed an 'as expected' expression, and then said with emotion: "It's great to be young..."
Lin Yao laughed and said: "Don't pretend to be profound. How old are you? 29, right? It's great to be young..."
"Fuck, I'm 29, so what? At least I am more qualified than you young people to say this!"
Qi Jianhua glared: "Look at my face, can you find traces of time? Is it full of vicissitudes? Look at yourself in the mirror again, you are like a 17-year-old high school student!
When you walk out of the high school gate, the security guard might think you are skipping classes! Why can't I say it's great to be young?"
Lin Yao frowned: "I can see that, do you want me to let you retire early?"
Qi Jianhua's face changed instantly: "Just now, the kids were ignorant and were just joking..."
"Okay, stop playing around."
Lin Yao shook her head helplessly and got down to business: "This time, the joint event of "Day of Reincarnation" requires the participation of your department. You have to make a promotional video for this event."
"Ah? Promotional video? You haven't made any New Year activities?"
Qi Jianhua straightened his face, then asked in surprise: "We just made a promotional video during the Spring Festival. This time, not only did we buy the copyright, but we also made such a big fanfare?"
"It's because we bought the copyright that we have to make a big fanfare... It's all money, we can't just thunder and rain."
Lin Yao explained: "In addition, Xi Qianyu and the staff of the business department have worked so hard. When the product department hands in a terrible report card, it will really dampen their enthusiasm.
Moreover, even if we put aside the above factors, there are still many staff members and players who like comics. For them, we must do our best for the first joint plan of our Linmu Studio. "
"I understand."
Qi Jianhua thought for a moment after hearing this, and then showed a serious look: "I will take it seriously. The comics for this joint project..."
"I have prepared the reference storyboards, the character settings of each character, and the original paintings."
Lin Yao interrupted him, and then handed him the folder in her hand.
Qi Jianhua reacted, scratched his head, smiled embarrassedly, then took the folder handed over by Lin Yao, opened it and started to read.
He didn't look at the character settings and original paintings.
Because there was no need to worry at all.
He carefully read the storyboard... Then, he read it again.
After reading the storyboard three times.
He looked up, looked at Lin Yao, and asked: "Let the characters appear directly... Is it okay to develop like this?"
"It doesn't matter, because this kind of joint project really can't be logically self-consistent. You can't ask the cartoonist to change the plot, right? "
Lin Yao knew what he was asking, and explained, "So it's enough to be able to justify yourself. The point is not the plot at all, but... to make the players say 'Wow'!"
"It's really vivid to say 'Wow'..."
Qi Jianhua was stunned, then he couldn't help laughing and nodded, "I understand."
"Also, time is tight, try not to drag it to the carnival."
Lin Yao thought about it, hesitated for a moment, and added, "The difference between traditional games and mobile games is still too big... The boundaries between player groups may be blurred, but most players' expectations for the carnival will definitely not be mobile games, so mobile game-related projects should be announced before then."
"Don't worry."
Qi Jianhua certainly knew what Lin Yao was worried about. He raised the folder in his hand, shook it gently, and said confidently: "At least the imaging department will get it done before the carnival."
"Thank you for your hard work. "
Lin Yao nodded.
Then,
she stayed on the fourteenth floor for a while and explained some complicated storyboards to Qi Jianhua.
After more than half an hour,
Lin Yao finally returned to her office
and closed the door .
As soon as Lin Yao sat down, she caught a glimpse of the mirror beside her.
Looking at the mirror,
she suddenly thought of Qi Jianhua's words. After hesitating for a moment, she picked up the mirror left by Mu Wanqing and put it in front of her. Then she untied her ponytail, let her soft long hair fall on her shoulders, and raised her snow-white chin to look at herself carefully.
But no matter how she looked,
she couldn't find any evidence to convince herself...
Lin Yao gave up, she took the mirror away, then crossed her slender white fingers, placed them on her soft white chin, and held her chin in thought.
After a while,
she suddenly came to her senses, put down her hands, and said defensively:
"Damn! After so many years, I won't become not mature at all! ? "
...
At the same time.
Just when Lin Yao's defense was broken.
Tianhu's new mobile game project is also on the right track.
After being persuaded by Mou Feng, Li Guangsheng overcame all objections and finally successfully promoted Mou Feng's crazy proposal.
Tianhu will invest 500 million to produce a mobile game, a mobile game that is comparable to "Day of Reincarnation".
Hearing this exaggerated number.
Everyone in Tianhu thinks Mou Feng is crazy.
But Mou Feng was not affected at all, and still pushed forward the project on his own.
And perhaps it was influenced by him.
After a period of adaptation.
The project team composed of elites drawn from Tianhu finally kept up with his pace.
It started to get on the right track.
Mou Feng has a clear idea of the form of the game, and with sufficient budget, the entire project is advancing at an extremely fast speed.
At the same time, Mou Feng He is also very self-aware. He knows that he does not have the ability like Lin Yao.
So his solution is very simple. It is
to spend money.
He can't draw a beautiful girl like "Day of Reincarnation", but after studying "Day of Reincarnation" for so long and charging so much money, he knows very well what kind of beautiful girl attracts players.
Lin Yao taught him.
If he can't draw it, then describe it in words.
Then contact the top painting studios in China and Japan, pay them to draw, and then select the target that best meets his requirements from the works of many top painting studios.
It's like raising a Gu.
Of course.
This also makes the project team spend money like water.
Although Li Guangsheng has been mentally prepared for this, he still feels scared.
A few days later.
He found Mou Feng.
"Are you really sure that the budget will not be increased?" He confirmed worriedly.
"Sure, don't worry."
Mou Feng checked the original painting sent and replied: "I remember I guaranteed you at the beginning."
"But..." Li Guangsheng was still a little hesitant and wanted to say something.
This TM mobile game project has just started...
You should take it easy...
"And."
We have been together for so long.
Mou Feng knew his childhood friend's personality very well. Before Li Guangsheng could finish his words, he raised his head and said, "Don't think that I raise Gu just to choose a suitable partner. There is another reason. The promotion of our game has already begun."
"Ah?" Li Guangsheng was stunned.
"In marketing, do you know what the second-best positioning model is?"
Mou Feng asked back.
Then, without waiting for Li Guangsheng to answer, he spoke to himself: "That is - as long as there is one thing that can compete with the boss who is ranked first, it can create an illusion for everyone that they are on the same position as the boss!
This applies to all fields, such as daily consumer goods, such as technology products, such as celebrities, and of course... including games."
"As for card-drawing games, which advantage do you think is most likely to compete with "The Day of Reincarnation"? "
Li Guangsheng: "..."
"Yes, it's the beautiful girls! It's the original paintings! Other things such as gameplay, as long as the game is not released, it's a castle in the air, players will not compare it with "The Day of Reincarnation" at all."
Mou Feng asked and answered himself: "I found so many studios, not because I have too much money, I did it on purpose! The popularity of WeChat red envelopes and "The Day of Reincarnation" taught me one thing, that is, you can't wait until everything is ready before promoting it."
"The cost of such promotion is too high, and the effect may not be good. I have to think clearly about how to promote the game when I make it! This way, I can get twice the result with half the effort in the final stage."
"Yes, what I'm doing now is also for publicity! After a while, I will let the marketing department release the news, leak some information, and even the original paintings, so that all players can see the cost, original paintings and characters we have prepared, and then surprise them.
I want players to exclaim, 'Tianhu's new mobile game is comparable to "The Day of Samsara"! As long as we can achieve this effect, we will succeed. Our game will become a product that can compete with the industry leader before it is released! We will be the undisputed second! No matter how many
peers want to imitate "The Day of Samsara" in the future, we will be the second! Because players think that our mobile game can compete with "The Day of Samsara"."
"This will also bring us a huge amount of attention, and when the game is about to be launched, we will promote it on a large scale, which will directly achieve twice the result with half the effort!"
"In addition, as I said, I want to make a mobile game that is completely comparable to "The Day of Samsara". When players start playing the game, they will definitely get the same expectations and pleasure as playing "The Day of Samsara"."
"I am 100% sure of this."
"As long as our mobile game can be as expected as "Day of Reincarnation","
said Mou Feng, paused, and then continued: "Then our mobile game will not be the second, but...'Double Pride'."
"..."
Li Guangsheng opened his mouth, feeling suddenly enlightened, but also a little shocked.
He suddenly felt that the childhood friend in front of him was a little strange.
What the hell! ?
"This is all taught by Lin Yao."
Mou Feng noticed Li Guangsheng's expression and immediately guessed his thoughts. He showed a bitter expression and said: "Yes, this is the marketing strategy of Linmu Studio, but they don't need to be the second."
Li Guangsheng: "..."
"Don't show an expression like you have eaten shit."
Mou Feng shook his head and said helplessly: "Facing such a hexagonal opponent with no shortcomings, the only way is to join. I was also forced...
So Guangsheng, believe me, the project budget will not be exceeded. I will find out about them and then make a mobile game that is completely comparable to "Day of Reincarnation"! Wait!" "
...Okay."
Li Guangsheng breathed a sigh of relief and said nothing more.
He was convinced again.
Facing the pressing Linmu Studio, Mou Feng grew up again.
Putting aside Lin Yao
, at this moment
, he can even be said to be the most advanced and the best game producer in China to some extent.
Because next,
the development of things is basically the same as he thought...
...
Time came to March.
The Spring Festival event of "Day of Reincarnation" was offline.
Although WeChat red envelopes have become a permanent gameplay, the trend has gradually dissipated.
After all, after the Spring Festival, users have to rush for life, and it is really difficult to have the mood of the Spring Festival.
During this period,
Linmu Studio did not announce any games or new products.
On the contrary, large and small third-party payment institutions, after working overtime during the Spring Festival, all said that they would launch the red envelope gameplay that followed the trend.
However, the first person to eat crabs has the best time, place and people, plus the WeChat red envelope gameplay is permanent.
Users who have already sent a Spring Festival red envelope are really hard to be interested in the red envelope gameplay of other third-party payment institutions.
Therefore, other third-party payment institutions did not stir up much interest in the red envelope gameplay.
As for the players,
it is even less likely that they will be interested.
In the "Game Circle" of Linmu Studio, players from various divisions are discussing the games they play. During this period, the red envelope gameplay posts have basically disappeared.
As for what the players discuss... because the "Game Circle" is a product of Linmu Studio.
So 95% of the posts posted by players are related to the games of Linmu Studio.
As for why it is not 100%,
it is mainly because
sometimes accidents happen...
like this day.
In the "Day of Reincarnation" section, a post that had basically nothing to do with Linmu Studio quietly appeared:
[Brave! Tianhu will spend 500 million to develop a card-drawing game! And cooperate with several of the industry's top painting studios! Completely benchmarked against "Day of Reincarnation"! ]
At the beginning.
Such a post with a title that revealed a sense of "shocking" did not attract much attention.
There were replies.
But most players were not very friendly. After all, this is the game circle of "Day of Reincarnation". What the hell are you doing posting this?
Disgusting?
"Although this post is related to "Day of Reincarnation", isn't your title too outrageous? Are you a troll?"
"This title makes me laugh to death, and it's so arrogant... Why doesn't Tianhu follow the trend of Linmu Studio? Is this worth posting?"
"It's completely benchmarked against "Day of Reincarnation", you are so bold!"
"Five hundred million, and benchmarked against "Day of Reincarnation"... Is Tianhu crazy? Want to lose all your underwear, right?"
"Circle owner! Delete the post quickly, what are you doing?"
"..."
Below the post.
Most of the players who responded were very unhappy.
And probably because they saw the players' dissatisfaction, this post was quickly deleted.
When the players saw the post disappear, they forgot about it and went about their business.
But.
This matter is not over...
Soon some players discovered that the post in the "Day of Reincarnation" circle was not originally written by the poster.
At the beginning, this was still exposed by a game media.
Most players saw this news, just like the players of "Day of Reincarnation", and they didn't believe it.
But the game-related media seemed to trust the source of this information.
In the next few days,
several more game media reported the news.
And the information disclosed became more and more detailed day by day.
At first, it was just a shocking statement like "Bold, spending 500 million!", without any hard facts.
But as time went on, some media broke the news about which outsourcing studios and top painters Tianhu had contacted...
Not only that, in the article, the author also introduced the past works of these outsourcing parties in detail.
And also speculated which outsourcing studio Tianhu was currently cooperating with...
Players saw the exaggerated manuscript prices and those beautiful past works. They
had to admit that
there might be such a thing...
But from beginning to end, Tianhu did not show up.
Neither admitted nor denied.
The sense of déjà vu was very strong...
And in the "game circle", the exclusive circle of "Day of Reincarnation", related posts about Tianhu appeared again.
This time it was not deleted. Instead,
the players discussed it seriously.
But the conclusion reached in the end was still half-belief and half-doubt.
The turning point of the matter occurred in late March.
After nearly half a month of preparation.
Finally.
The decisive evidence was thrown out.
[The original manuscript of the new Tianhu mobile game has been leaked! It is not inferior to the young lady in "The Day of Reincarnation" at all! There are also a lot of drafts and map settings! ]
Such a sentence appeared on the official social account of the largest game self-media in China.
And this time, it is not as simple as a shocking style.
There is really something!
Below this sentence, the nine-square grid of pictures is filled.
It is full of "leaked" original manuscripts.
Half of them are finished products, and half are drafts.
There are five character pictures and four landscape pictures.
The four landscape pictures are all concept pictures, which seem to be the main stage where the game story takes place.
Like "The Day of Reincarnation", Tianhu Mobile Game also sets the stage in a modern city, but compared with "The Day of Reincarnation", the style of their game is a little darker.
If the stage of "The Day of Reincarnation" is a sunny and seemingly normal city, but in fact, nothing is right, and the residents are all crazy beautiful girls.
The style of Tianhu's mobile game is abnormal at first glance.
The style is cold
and solemn.
Although not everyone likes this style, and everyone's appreciation ability is different.
But anyone with common sense will not think that such a complex and awesome concept map is easy to draw.
As for the five character drafts, four are line drawings and have not been colored.
But they are equally exquisite, and even if you look at the line drawings, you can see that these characters have different forms.
There are lolita and queen.
There are killers wearing formal clothes, as if attending a banquet. There are also short-haired girls wearing belly-exposing clothes and full of wildness.
The only finished product that has been colored and painted with a background is a JK wearing a backpack and a sailor suit.
She has smooth black hair and is standing in the middle of a run-down apartment corridor.
The golden sun shines on her side face.
If you only look at the upper body, she is just an ordinary young girl.
But if you look at the whole picture, you won't think so.
Because she was holding a katana in her right hand, and the front of the blade was shockingly glaring red.
Her fair thighs were also stained with blood, and there were traces of blade cuts on the edge of her skirt.
The degree of completion of this manuscript is really high, and the style is also extremely distinctive.
It is very eye-catching.
You can't say.
Such exquisite character portraits are really no worse than the character portraits of "The Day of Samsara".
So these pictures were transferred to the "The Day of Samsara" section in less than half an hour...
[Fuck! The mobile game pictures of Tenhu have been leaked, and they are quite good-looking! ] As soon
as such a post was posted.
The replies immediately increased!
Because most players who play "The Day of Samsara" will not resist this kind of paintings.
"Fuck!? Is this true?"
"Is this a game by Tenhu? It's really good! The line drawings look pretty good, not to mention the first finished product."
"When did Tenhu become so knowledgeable? JK girl and katana, I love this look, it looks like it wants to kill me [excited]."
"What's the name of this game? When will it be released? I'm a little interested."
"If you're willing to spend money, you can really do whatever you want. I kind of believe that Tenhu invested 500 million to make a mobile game."
"It looks good! It really feels like "Day of Samsara"."
"..."
Before the mobile game of Tenhu was released, players had already subconsciously compared it to "Day of Samsara".
The reviews were generally very good.
Tenhu spent a full half month laying the groundwork.
At this moment.
It finally came to fruition...
And the next day.
The game media that first published "Arrogant, Tenhu spent 500 million" issued a new report——
[Are players ready! ? Tenhu spent 500 million to make a new mobile game! A 3A-level mobile game that is comparable to "Day of Samsara"! Linmu Studio's "Day of Reincarnation" will welcome the strongest challenger! 】
(End of this chapter)