Chapter 624 Give the players a whole life
The revenue of "Day of Reincarnation" is really scary.
This is just a month's revenue of a game, but it is equivalent to the revenue of most ordinary companies for a whole year.
Or even more.
And this is just one of the projects of Linmu Studio.
Mobile games have been really hot since the launch of Future S1.
Everyone knows that this new market has unlimited potential.
But apart from the free mobile games of Linmu Studio and "Hearthstone", which has never announced its revenue and is difficult to guess its ability to attract money.
The reason why everyone thinks that the mobile game market has unlimited potential is because of those mobile games that imitate Linmu Studio.
And the revenue of this kind of mobile games is only tens of millions at most.
This is already exaggerated.
After all, in the chaotic period, shoddy products can bring tens of millions of profits by changing the skin, which can be called a business without capital, and it is more cost-effective than robbing.
In the post-mobile game era after the launch of Future S1, apart from "Day of Reincarnation", the most representative mobile game is probably "Tianhu Travel Notes Mobile Game Edition" by Tianhu.
This mobile game, once released, directly became a weather vane.
How much revenue did the mobile game bring to Fox in the quarter when it was released?
Fox's financial report says 900 million.
Four months, 900 million.
On average, it's more than 200 million per month.
When this number was announced through the financial report, it was already shocking.
Because at that time, the revenue of Fox in a quarter was only about 4 billion.
And a mobile game brought them a quarter of the original revenue.
This proportion is really exaggerated.
This is also the reason why most of the peers took the boutique mobile games seriously after the release of "Fox Travel Notes Mobile Game Edition", and felt that making a serious mobile game would make more money than making a crude imitation, and then set off the second wave of Future Store development.
At the same time, this also set off a trend of following the trend to make turn-based mobile games.
But now it's good.
Linmu Studio directly doubled it.
1.6 billion...
This is not a quarter, but a month... It's
really no wonder that Frank from Gibbs confirmed it again and again, and he couldn't believe it at all.
Because it's really outrageous.
After learning about the Spring Festival, he was relieved. To some extent, he attributed the success of "Day of Reincarnation" to the influence of the festival.
In fact, it is not just Frank.
Because this number is too exaggerated.
After the initial shock.
Domestic peers reacted and were also muttering, or rather not muttering, but guessing.
They guessed whether the performance of "Day of Reincarnation" was actually a bonus? Or has it always been so exaggerated?
After all, this game has a lot of buffs during the Spring Festival.
First, there is the Spring Festival event, then the new card pool, and finally and most importantly, the game is linked with the red envelope gameplay of WeChat.
The unique red envelope cover of the sign-in reward on New Year's Eve
is actually very eye-catching.
Many people even play the game for the special red envelope cover...
This is also a point of pain for many peers.
Linmu Studio can really connect everything together. Mobile games and instant messaging can attract traffic from each other...
Spring Festival, New Year activities, double new characters and double card pools, plus the popular WeChat red envelopes...
These are all bonuses for "Day of Reincarnation".
So the question is -
how much of the 1.6 billion in revenue during the Spring Festival comes from the BUFF bonus?
This question is quite important.
It involves revenue expectations.
Let's take the simplest point.
After the sudden explosion of "Day of Reincarnation" at the end of last year, the manufacturers who decided to follow suit have lined up in a long queue.
And they launched imitation products, they must want to make money.
The production costs and publicity costs are directly linked to the expected revenue.
It can be said that the expected revenue directly determines their investment in the game.
And now they can only refer to the authentic product of Linmu Studio.
But now they have thrown out a monthly turnover of 1.6 billion... If they really follow this expected revenue, even if it is cut in half.
It doesn't matter if the publicity and promotion costs are as high as possible.
But is it really that much? What if "Day of Reincarnation" is so high this month mainly because of the buff bonus?
Then directly promoting and promoting according to this specification will be a blood loss...
Therefore, for many peers, especially those with larger scales, such as Tianhu, the monthly turnover data of "Day of Reincarnation" is really important.
It is really important to know how much of the monthly revenue of "Day of Reincarnation" during the Spring Festival can be attributed to the New Year BUFF.
However, it is obviously not an easy task to figure this out.
Because it is a fact that "Day of Reincarnation" became popular at the end of the year, and it is also a fact that there was external force to promote it during the subsequent Spring Festival.
Everyone has different ideas.
The bolder ones directly cut off the integer and directly decided on the relevant investment according to the expectation of 600 million.
The more timid ones began to decide on the relevant investment according to the data of "Tianhu Youji Mobile Game Edition"...
After all, 1.6 billion is really too exaggerated.
Li Guangsheng has been worrying about this recently.
In fact, even if we put aside the expected revenue, he was still quite curious out of personal feelings.
"You say, is it really that exaggerated?"
And in Tianhu, there is only one person who can discuss Li Guangsheng...
Hearing Li Guangsheng's question.
Mou Feng lowered his head, typing something quickly, and said without looking up: "If it was another company, I might be suspicious, but it is really possible for Linmu Studio."
Li Guangsheng continued to ask: "Then what percentage do you think is affected by the special period bonus?"
Mou Feng replied directly: "Thirty percent."
"Huh? Thirty percent? How is that possible!"
Li Guangsheng frowned and said: "So their game's natural monthly revenue also exceeds one billion? Is this Kingsoft? They opened two card pools during the Spring Festival, and there is also a WeChat red envelope bonus..."
"Then don't worry about it."
Mou Feng finally raised his head: "There is no point in worrying about this. They don't disclose financial reports, and no one dares to guarantee that their guesses are accurate."
"But this number is really too exaggerated. In addition, our own mobile games..."
"Just do it according to the highest level of PC game budget."
Mou Feng said, while picking up the notebook on the table and handing it to Li Guangshang: "This is the budget table I gave."
Li Guangsheng took the laptop, glanced at it, and suddenly widened his eyes: "... Including the promotion and marketing costs, five hundred million!?"
"Yes."
Mou Feng confirmed: "This includes human resource costs, basic administrative costs, etc. You can exclude this part and go directly to the latter part."
Li Guangsheng was a little excited: "No, even if it includes human resource costs, it is too high! Why does a mobile game need such a high budget!? Our "Tianhu Youji Mobile Game Edition" is not that high..."
"Art, big-name voice actors, time costs, publicity and promotion costs, etc."
Mou Feng explained: "For a mobile game to be released, it must go through at least nine stages. The comprehensive difficulty of each stage is about twice that of the previous stage. If our mobile game is to be made into the quality of "Day of Reincarnation" by Linmu Studio, it must go through this double test of time and money. And after the subsequent games are launched, if you want to have the same popularity as "Day of Reincarnation", the publicity and promotion costs cannot be saved."
"No! I know the process! But what if I lose money?"
Li Guangsheng still found it hard to accept: "This "Day of Reincarnation" by Linmu Studio is not that exaggerated, right?"
"'Day of Reincarnation' is indeed not that exaggerated."
Mou Feng nodded and actually admitted it, but soon, he changed the subject: "Their publicity and promotion costs are definitely not as high as ours. After all, they released the game at the highly anticipated Future new product launch conference. If you can make products like Future PAD and FuturePods, and then hold a highly anticipated launch conference, you can save a little on this. If you can, you can reduce it by two-thirds."
Li Guangsheng: "..."
"In addition, having dealt with Linmu Studio for such a long time, I know their situation. Lin Yao will participate in all the key projects within Linmu Studio. It's not as simple as just paying attention to them. She will be highly involved from the beginning of planning."
Mou Feng continued, "Including basic settings such as art and gameplay, she will come up with solutions in a very short time. In addition, I asked friends in the industry about the game "Day of Samsara", and none of the top art outsourcing companies in China, note that none of them said they had accepted orders from Linmu Studio.
In fact, it's normal to think about it. The unique art style of "Day of Samsara" is too recognizable, and there is only one such company in the industry. If it is outsourced, it is impossible that everyone has never heard of it."
"Then there are only two possibilities. The first possibility is that there is a hidden studio that none of us have heard of. They have the ability to draw stunning illustrations like "Day of Samsara", but they only serve Linmu Studio."
"Or, the art of this game was independently completed by Linmu Studio, and Lin Yao may have participated in all the original designs."
"I am more inclined to the latter."
"So, if you can be highly involved from the beginning of planning, participate in the basic settings such as art and gameplay, and can come up with a plan in a very short time, and can also complete the original design of character settings and art, then the budget can be cut in half."
"How about a 50% discount? In this way, it will only cost 200 million."
Li Guangsheng: "..."
He was silent for a long time, then stared at Mou Feng and said, "You think you are humorous?"
"Then you are talking nonsense!"
Mou Feng said unhappily: "You don't have that ability, and neither do I. What can we do! We can only spend money! Although "Day of Reincarnation" is a mobile game, its quality is obvious to all. Do you really think it's easy to make an equivalent game?"
"Okay, I understand."
Li Guangsheng opened his mouth, and when he thought of Lin Yao's face, his shoulders suddenly slumped, and he said weakly: "But this budget is too high, it's like a gamble, the cost is too high.
Their game's monthly revenue is indeed high, but this budget is basically equivalent to completely benchmarking "Day of Reincarnation".
If we guess wrong, most of their monthly revenue during the Spring Festival comes from activities and linkage with WeChat red envelopes, then it will be a long way to go to recover the cost.
Even if we take a step back, their natural monthly revenue is also exaggerated, then can you guarantee that our mobile games of the same type can reach their level? Can we really recover the cost?
You have to know that according to your plan, the cost of the new game is four times higher than that of "Tianhu Youji Mobile Game Edition"! "
"The situation of 'Tianhu Youji Mobile Edition' is quite special. It is equivalent to a transplant. The cost can certainly be controlled, but this is a new game."
Mou Feng shook his head and then explained: "Of course, I understand your concerns... The huge success of the WeChat red envelope gameplay during the New Year's Eve really made people forget a lot of things.
You have to know that before the WeChat red envelope became popular and became a hot topic, 'Day of Reincarnation' was already very popular! We worked overtime before the New Year because of this game!
Now you are worried that you can't recover the cost!
You can't attribute everything to this gameplay after seeing the WeChat red envelope become popular. It's just a small gameplay, mainly targeting WeChat, not the game!"
"I just made it very clear that it is meaningless to worry about their turnover this month, because we only need to look at their performance before the New Year and the evaluation of players."
"The money-making ability of this gameplay has been fully verified!"
Li Guangsheng held the notebook and was silent.
"To be honest, before the New Year's Eve red envelope gameplay came out, I had been playing this game and lurking in various game groups."
Mou Feng hesitated for a moment and said, "During this period, I recharged a total of 90,000 for this game..."
Li Guangsheng: "......?"
"I don't know why. At first, I just wanted to figure out the underlying logic of this game, and then I got stuck in it. I saw many players in the group showing off all their characters and sharing how to match and play various high-star characters. Then I also had the idea of ​​collecting all of them, and then I couldn't stop..."
Mou Feng sighed: "Then, I finally knew the horror of the card-drawing game, and I completely understood the underlying logic of this kind of game. Lin Yao is simply a genius! Collection plus probability plus beautiful girls is really a money-making tool that kills any existing gameplay in seconds.
Just now I said that the various BUFFs during the Spring Festival only added 30% to their games. Do you think I said it casually? How is it possible!
Before New Year's Eve, I specially counted the recharge amounts of players in eight game groups, and just now, I counted the recharge amounts of players after New Year's Eve, and finally compared them and came to that conclusion!
Although players may exaggerate, the gap will not be too big. The fact is that the turnover of "Day of Reincarnation" before New Year's Eve was terrifying!"
Li Guangsheng was a little unbelievable: "...Is it true?"
"Really! This is also one of the driving forces for me to make this budget sheet."
Mou Feng pointed to the computer in his hand, and then said with a firm look: "Because I want to make a mobile game that matches "Day of Reincarnation" in all aspects! A mobile game that can compete with "Day of Reincarnation" for players!
The gameplay of "Day of Reincarnation" is actually not complicated to say, and it is not difficult to imitate. The main selling point is not even the gameplay, but the various characters in it!
As long as our game is of good enough quality, the gameplay can be differentiated, and the speed of launch is fast enough, believe me, players will not refuse it!
This "Day of Reincarnation" is completely different from the previous games of Linmu Studio, because there are almost no technical barriers! As long as you are willing to spend money, anyone can do it. This is a Pandora's box!
Now, Lin Yao has opened the lock of the box personally. We only need to spend money to open the box again. If we still look back and forth, and wait for more and more people to open this box, the players will be aesthetically fatigued.
Believe me, you will regret it!"
"..."
Li Guangshang fell into deep thought. He looked at the budget table on the notebook screen for a long time and asked, "Are you really confident?"
"Really."
Mou Feng said firmly, "Believe me."
Li Guangsheng showed a conflicted look on his face and still couldn't make up his mind.
He still felt that the stakes were too high, and this was a game that imitated other people's games...
"Don't worry, the numbers on this budget sheet do not represent the final expenditure. It is calculated based on the highest expenditure. In fact, as long as everything goes well and there is still some money left, I will also strictly control the budget."
Mou Feng saw Li Guangsheng's hesitation and struck while the iron was hot: "After the game is released, as long as its reputation is spread, the biggest expenditure will drop sharply, because you only need to keep adding maps and characters, and then there will be a steady stream of income...
For example, "Day of Reincarnation" had new characters and card pools during the Spring Festival, and you can see how popular it is."
"In the future, the game will repeat this process, and then hold some special events during the period... This is the same for Linmu Studio!"
"Due to hardware limitations, the gameplay of this type of game has reached its limit, and it is impossible to play tricks like the big games! No matter what, we can stand on the same starting line with Linmu Studio, and only this type of game can do it!"
"Such an opportunity may only come once in a lifetime!"
"..."
Li Guangsheng was tired of lifting the laptop, so he handed it back to Mou Feng, then lowered his head to think about it, and confirmed again: "Are you sure the numbers on the budget sheet won't increase? With such a budget, can we make a mobile game that is comparable to "The Day of Reincarnation"? "
"Sure."
Mou Feng knew that he had convinced Li Guangsheng, and he breathed a sigh of relief: "In any case, it's enough! I promise! As long as you agree, I will come up with a mobile game that is completely comparable to "The Day of Reincarnation", and there will never be a decisive gap!"
Li Guangsheng gritted his teeth and said, "Okay, I agree!"
So far.
Li Guangsheng and Mou Feng reached a consensus.
...
At the same time.
Linmu Studio.
Lin Yao didn't know about the conversation between Mou Feng and Li Guangsheng, and of course she couldn't know that they were ready to gamble and make a mobile game that was completely comparable to "The Day of Reincarnation" in quality.
If she knew.
She would probably say an admiration.
Mou Feng said it well!
After all, most of what he said made sense.
The card-drawing game is indeed like Pandora's box...
To some extent, it is indeed the root of all evil...
And most of his remarks are correct.
But there are also some... well, a little problematic.
"... Tight leather jacket, high-top boots, teardrop mole, and blonde hair, you cartoonists are really good at it."
Lin Yao lowered her head while drawing the original character design and complained.
And on the drawing paper in front of her.
A majestic angel lady with flowing blonde hair jumped out on the paper.
This woman is the heroine of the Japanese head manga "An Ke".
Quite famous.
It is not only famous in Japan, but also well-known in China.
Because the comic "Darkworks" is equivalent to the migrant workers' comics in Lin Yao's previous life.
Well... migrant workers' comics do not have a derogatory meaning. This word means "anime that even migrant workers who have no spare time are familiar with."
To some extent, it can be said to be a positive word.
It is mainly used to describe its high popularity.
"Darkworks" began serialization seven years ago and is currently in its rising period. It can be said to be one of the top brands of Japanese comics in the world. There are countless related projects, plus more than 200 episodes of animation, and its popularity and popularity are very high.
And the first thing Lin Yao asked Xi Qianyu to talk about was this IP.
This will also become the first IP to test the waters for linkage!
The rustling sound of the brush rubbing against the paper continued to sound.
Ten minutes later.
Lin Yao put down the brush.
She patted the pencil dust on the palm of her hand, then picked up the drawing paper, took a close look at the characters on it, and nodded with satisfaction.
Generally speaking.
The heroine of "Dark Carving" retains the charm of the comics, but the overall style is closer to "The Day of Reincarnation", and it is consistent with other existing characters.
Lin Yao felt very satisfied after reading it.
Now we just have to wait for the IP authorization to be negotiated.
Yes.
The business negotiations are still going on, and Lin Yao has begun to design the original character...
Mainly because Lin Yao has been following this comic and really likes this character.
And she is generally optimistic about this business negotiation.
Then I thought that since I have to draw it anyway, I might as well prepare it early... So I picked up the pen to design it first.
In fact, Kang Yi is also preparing.
It can be said that the vinegar is prepared first, and then the dumplings are wrapped.
If the dumpling skins are not bought, it will be embarrassing...
Lin Yao thought of this and smiled softly.
Dongdong-
a knock on the door suddenly sounded.
Lin Yao put down the drawing paper and said, "Come in. "
Mu Wanqing pushed the door open and walked in, with a little excitement on her fair face.
"Miss Mu, is it good news?"
Lin Yao noticed something keenly.
"Well, it's settled."
Mu Wanqing nodded immediately, and then said happily: "Including "Dark Sharpness", "Useless Hero", "God of the Old Testament"... All three targets have been settled."
"..."
Lin Yao was stunned when she heard this, then looked down at the characters she drew, and smiled: "It seems that dumplings can be made."
"Ah?" Mu Wanqing heard her mumbling and was a little confused.
"Nothing."
Lin Yao shook her head, and then smiled sweetly: "Thank you for your hard work."
"...Actually, it's not bad. As you expected, the copyright holders of these comics are very open to IP licensing."
Mu Wanqing smiled and said as she came to Lin Yao's desk and took out a marker from the pen holder.
Then, she came to the whiteboard on the left side of Lin Yao's desk and ticked the comics she just mentioned.
On the whiteboard.
Nearly a hundred works were written densely.
These are all the authorizations for the relevant projects.
And among so many works, only a few were ticked.
However.
Even the current situation is still not optimistic.
But when Lin Yao turned around and saw Mu Wanqing tick the box behind the new work, she still felt in a good mood.
She stretched her body, and when she saw Mu Wanqing turned around, she immediately smiled and said, "Miss Mu, the dumpling skins are here, let's give the players a fancy job..."
(End of this chapter)
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