Chapter 623 Are you sure! ?
(The last chapter was blocked. The plot was about discussing the issue of IP authorization. I guess you have all seen it. If you haven’t, wait until tomorrow. It will probably be unblocked tomorrow, probably.)
In the large conference room.
After listening to Lin Yao’s story.
The staff on the product side were excited and looked like they couldn’t wait.
They couldn’t wait to start the plan immediately.
They rolled up their sleeves and excitedly proposed new characters based on the IP easter eggs proposed by Lin Yao.
In sharp contrast to them were the staff of the business and administrative departments.
Xi Qianyu’s face turned black.
As she listened, she couldn’t help but cover her forehead and sighed. She looked like
she wanted to crash to death in the conference room...
This can be regarded as a natural conflict between the product department and the business department.
Linmu Studio is actually quite good.
Because of Lin Yao’s existence, the main sequence of each department was very clear at the beginning of its establishment.
Whether it is internal administration or market-related, it must revolve around the product department.
Budget, revenue, and even publicity and promotion.
These issues that would cause conflicts and confrontations within most companies are often not a big deal in Linmu Studio.
On the other hand.
No matter what.
No matter how much is invested, the product department can make money in the end...
because if it doesn't work out, there is Lin Yao to guarantee it.
This allows the entire system to circulate healthily and reduces the possibility of conflict to almost zero.
But almost zero does not mean there is no conflict...
For example, at this moment.
Business negotiations, of course, do not require the staff of the product department to do.
They only need to raise requirements, then mix the authorized IPs together and make products.
Although this process is equally hard, they are definitely not needed for business negotiations.
So when they heard Lin Yao's multimedia project "Ready Player One" and the linkage plan for several other games, their first feeling was cool and they wanted to promote the project.
But for Xi Qianyu and others.
This is simply the sky falling...
More than a hundred easter eggs, involving companies all over the world, which means countless negotiations and endless work...
Let alone doing it.
I almost cried just thinking about it.
At this time, Lin Yao, the helmsman, needs to balance it.
Yao did notice the changes in the expressions of Xi Qianyu and others. She glared at Zhong Xiu, Qi Jianhua and others who were talking the most.
Then, after the two stopped talking, she said, "Stop!"
After hearing Lin Yao's words.
The other staff finally stopped brainstorming and turned to look at Lin Yao.
"I know you have a lot of ideas, but we can't just focus on the works. Most of this series of IPs are not under our own control."
After Lin Yao stepped on the brakes, she said helplessly, "If it is a fan work, we don't have to worry so much, but this is a serious commercial work. If you want to obtain IP authorization, you need a long negotiation and a considerable price... You don't need to participate in the negotiation. It's hard to imagine the difficulty, so why not listen to what Xi Qianyu says before discussing it?"
Lin Yao's voice fell.
The staff of the product department finally noticed Xi Qianyu and others who had been ignored in the meeting room, and looked at her one after another.
Xi Qianyu slowly put down her hand that was covering her forehead, then looked around at everyone present and said directly:
"Destroy, I want to die with you!"
Everyone: "..."
"Don't!"
Zhong Xiu was the first to react. He quickly moved to the side and said flatteringly: "Director Xi, you can do it."
"Can you do it?"
Xi Qianyu pointed at the list on the projector unhappily: "Just this series of works is already difficult enough, and you keep proposing new works. Do you really think we are iron men? Okay, I'll switch with you! I'll be Lin Yao's secretary, and you'll take charge of the marketing department and the business department. Then you can negotiate for any authorization you want."
After that,
she looked at the others: "The same goes for you. If you think it's easy to run around the world, contact people all over the world, and negotiate with all kinds of old foxes, you can take charge of it."
"Hehehe..."
Xi Qianyu was obviously angry.
Several core members of the product department could only smile at her.
In fact, the staff of the product department are not unreasonable people. Internal harmony has always been one of the important factors for Linmu Studio to reach its current level.
They also know the hard work of business negotiations. They were just too excited just now...
"So, the number of Easter eggs must not be increased."
Lin Yao said at the right time: "Not only can we not increase it, but we must also find ways to streamline it. If you have a good idea, just look for replaceable Easter eggs based on the story line I just mentioned."
Xi Qianyu sighed.
Since Lin Yao said so, this plan must be promoted.
"I know it's hard."
Lin Yao turned her head to look at Xi Qianyu and explained: "In fact, during this period of time, Miss Mu and I have also evaluated the difficulty of obtaining these IP authorizations. Most of them are not simple matters... I know this very well, so let's start with the simple part.
Some IPs that are frequently authorized or have not strict IP authorization controls can be discussed first."
"On the other hand, Youmei Technology will conduct B round financing."
Lin Yao paused and said another plan she had thought of to reduce the difficulty of obtaining IP: "By then, Youmei will also cooperate and intend to lean towards investment institutions with greater influence, and then use this as a springboard to bridge the gap and obtain some of the more difficult authorizations.
Even if it can't be done in the end, it should be able to open a window and reach a level that is convenient for your work... In addition, I will do my best to cooperate with you. I should have some influence. If you need me to come forward, you can ask directly."
"..."
Xi Qianyu was shocked when she heard Lin Yao's words.
After a few seconds.
She came back to her senses and said with a blush: "Boss, there is no need to do this. Although the negotiation is indeed difficult, we can talk slowly. I am just complaining..."
To be honest.
She was a little scared.
Youmei Technology.
Now it is a rising star, a tempting cake that all investment institutions want to take a bite of.
Such chips have been taken out.
Lin Yao also said that she would do her best to cooperate...
This is just to reduce her burden. To be honest, she doesn't care about it.
This is a bit scary...
So Xi Qianyu's first reaction was to refuse.
No matter how difficult the business negotiation is, it is not as important as Youmei Technology.
"It's just a tendency. Youmei Technology will never make concessions that will harm its own interests."
Lin Yao seemed to know what Xi Qianyu was thinking, and explained with a smile: "According to the current development momentum of Youmei Technology, even if the conditions are harsh, investment institutions that want to enter the market will fight for it, so don't worry."
"But this is too exaggerated. In fact, I also want to see this plan come out."
Seeing Lin Yao's expression, Xi Qianyu waved her hand embarrassedly, and then said firmly: "We will work hard! Just over a hundred IPs, it's nothing to mention..."
"..."
Next to her.
Zhong Xiu widened his eyes, looked at Lin Yao, and then looked at Xi Qianyu.
Just over a hundred IPs?
Where is the momentum just now?
Where is the momentum of giving way just now?
Xi Qianyu noticed his gaze, glared at him, and shouted: "What? What are you looking at!?"
Zhong Xiu: "..."
Lin Yao said with some amusement: "Okay, don't act like I'm PUAing you... Start with the simple part first, it's settled, I will do my best to cooperate with you, and Youmei Technology will also contribute. Now, let's talk about where to start."
After Lin Yao's comfort,
the product department and the business department represented by Xi Qianyu reached a consensus.
Both parties calmed down again.
They began to discuss the alternative options and the difficulty of obtaining each IP according to the list given by Lin Yao.
And the final conclusion.
It was not unexpected.
"Japanese anime IP...?" Qi Jianhua asked softly.
"Yes."
Lin Yao nodded: "Japanese anime is very good at creating star brands. Every well-known work has its own peripheral brand, whether it is comics or animation, just like a physical product manufacturer.
In addition, their animation brands will also take various forms to attack the market, such as comics, TV animation, OVA, movies, games... They will also jointly organize limited events with various restaurants and cafes to launch food and beverages related to the theme of the work." "
Their business model can often bring a high daily exposure rate, allowing the work to remain memorable among fans and the public for a long time, and the IP viscosity is extremely high."
"At the same time, because the distance is close enough, the influence of related works in our country is also quite large, and it is relatively simple to obtain relevant authorizations. After all, their own planning is very much pursuing exposure... According to the current scale of Linmu Studio, it is still easy to obtain relevant copyrights."
"Of course, there is another side. The style of the second dimension is really in line with "The Day of Reincarnation."
"We can first test the waters on this mobile game."
"There is really no better choice than this."
Lin Yao explained.
Most of the people present in the conference room were young people.
They understood it almost instantly.
Xi Qianyu also nodded, and then looked at the Japanese anime-related IP on the projector with a thoughtful expression.
...
Linmu Studio's first meeting after the New Year.
It was extremely long.
It lasted for an entire afternoon.
Even dinner was eaten in the conference room.
But no one was impatient, mainly because the process was quite interesting.
After the primary goal of the business negotiation was confirmed, in addition to Xi Qianyu's preparation, the product department couldn't just watch.
Because Lin Yao said that they wanted to test the waters with the linkage on "Day of Reincarnation".
So after the goal was confirmed, the game also had to start preparations.
So the second half of the meeting was Lin Yao and the staff of the product department discussing how to design characters and card pools around those famous animation IPs.
This is the strength of the product department staff and what they are interested in.
And the time came to the next day.
The business department headed by Xi Qianyu began to act.
In fact.
As Lin Yao expected.
The business negotiation of Japanese anime IP is not difficult.
Because the other party is more open to IP licensing.
At least it won't keep people away from you right from the start.
That's a good start.
Of course,
there's more to Linmu Studio after the beginning of the year.
Other things have also been put on the agenda.
First is WeChat.
On the second day of Linmu Studio's opening, as many of its peers wished,
Linmu Studio announced that the red envelope gameplay would be made permanent...
This means that
it's not just the Spring Festival.
The red envelope gameplay will be available for the next 360 days of the year.
During this Spring Festival, users who have thoroughly experienced the benefits of the red envelope gameplay were immediately excited.
And affected by this,
even many users who missed the peak of New Year's Eve and the Spring Festival and didn't get in touch with the red envelope gameplay until they got to work
immediately ran to download WeChat.
For them, if they missed the
red envelope gameplay, they missed it. Although it's a pity, there's nothing they can do. But now that WeChat has made the red envelope gameplay permanent
, there's one more reason to download WeChat...
And the result is that
the download data of WeChat after the beginning of the year has surged again.
It reached a peak around New Year's Eve.
And the main source of user growth, of course, comes from Jiaming Alliance.
Future S1 users, since they choose to buy this phone, must have some understanding of the ecosystem.
But Jiaming Alliance users are different.
For various reasons and concerns. Although
the download volume of Weixin in Jiaming Alliance App Store is equally terrifying, there are still many fish that slip through the net.
And now.
Linmu Studio has caught all these fish that slip through the net...
Jiaming Alliance almost watched Weixin dominate its own app store throughout the Spring Festival...
From disbelief, to this tm is OK, and then to come again! ?
Mental journey.
It can be said to be awesome...
On the one hand, the mobile phone market is seized, that's it.
Now the app market is also being dominated by the other party's application.
And they can only watch helplessly. They
can't do anything...
This is really too aggrieved.
In fact, during this period, some members of Jiaming Alliance also proposed to directly remove Weixin from the shelves.
Even if they bear the stigma, they can't make wedding clothes for them.
But they can't reach an agreement every time.
In addition, during the Spring Festival, many people's minds are not on work.
Then.
Procrastinate and procrastinate.
The best golden time has passed.
On New Year's Eve, the red envelope gameplay of WeChat was immediately popular, and countless users chose to download WeChat.
If you want to remove WeChat at that time,
you will be standing on the opposite side of users who want to send red envelopes.
And Future S1 is still eyeing it...
No one dares to cut off the arm.
As for now, it can't be cut off even if you want to.
According to the statistics of Jiaming Alliance itself, WeChat on their app store has been downloaded nearly 80 million times...
Remove it now?
That's no different from hanging yourself.
Finally.
Yu Tianbo could only sigh to the sky and sigh-I shouldn't have agreed to let their app be listed on my own app store in the first place!
I really regret it!
And on the 20th of the first lunar month.
Everything was settled.
In terms of games, "Day of Reincarnation" became the biggest winner, and the third-party payment institution, WeChat, became the biggest winner.
Everyone knows.
Linmu Studio won a lot.
But there is some controversy about how much they won.
However, these disputes disappeared quickly.
Because it was on this day.
Linmu Studio released a simple briefing, which was equivalent to summarizing the entire Spring Festival, adding fuel to the fire and squeezing out the last value of Jiaming Alliance.
The information disclosed in the briefing was like an earthquake
for the entire industry ... [During the Spring Festival, the number of registered users of WeChat officially exceeded 120 million, of which 59% were users with bank cards, a year-on-year increase of 17%. ] [During the Spring Festival, the total number of people participating in the WeChat red envelope activity reached 11.82 million. At the peak, tens of thousands of red envelopes were opened every minute.] [The number of daily active users of "Day of Reincarnation" exceeded 5 million. ] [In addition, as of the end of the month, after the game's Spring Festival activity went online, the monthly turnover during the entire Spring Festival exceeded 1.6 billion. ] The entire briefing was very simple. It could even be said to be amateurish. After all, Linmu Studio did not have to disclose financial reports. The biggest purpose of publishing the briefing was to add fuel to the fire and create momentum.
For example, the monthly revenue of "Day of Reincarnation" can be completely omitted.
But considering the upcoming joint gameplay,
it was finally added .
But even if it was added, it was just a sentence.
However.
For Linmu Studio, it was just a sentence and a number.
But for other peers, even players, it is a... horror story.
WeChat registered users exceeded 100 million...
Tens of millions of users participated in the red envelope distribution...
What's even more outrageous is that
the monthly revenue of "Day of Reincarnation" exceeded 1.6 billion!
One month!
One game!
Even the popular single-player games of Linmu Studio, the single-player games with high prices, and the single-player games that are sold once and for all are not so exaggerated! ?
This is still a long-term online game!
One month!
1.6 billion in revenue! ?
[Fuck! I don't believe it! This is too exaggerated! Mobile games are so exaggerated! ? Most of these PC games can't even see the tail gas! 1.6 billion a month! ? ]
Player forum, "Day of Reincarnation" special area.
Soon,
a player posted this message.
Perhaps because the briefing left such a deep impression on people,
a player replied soon.
"I didn't believe it at first, but after looking at my spending records, I think it's possible... I spent nearly 3,000 yuan on draws during the Spring Festival [holding my head]"
"Me too... Miss Priest is so cute, and then I thought about the New Year, so I rewarded myself..."
"What the hell!? Is it true? You are so rich? And can't you draw without recharging money? Why spend money? I didn't recharge much, just 30 yuan, and then with the rewarded crystals, I got 11 ten-draws during the entire Spring Festival..."
"It's true, you can play and draw cards without recharging, but you know, when you are in a hurry, you can grab a red envelope of a few yuan, and then it's common to lose hundreds of yuan..." "In fact,
ordinary players are okay, you see those local tycoon players are the most exaggerated..."
"The local tycoons are one aspect, and the buddy upstairs who recharged 30 yuan is also one aspect. Don't underestimate 30 yuan. Even if most players only recharge that much, it is still a very scary data."
"Red envelope gameplay, game... Lin Yao, you have done all kinds of bad things!!! (Although I didn't recharge)"
"It's all Linmu Studio's fault for drawing the girl too cute. [crying]"
"..." "
The situations of the players are very different.
Those with better conditions may recharge more.
But there are also many players who are like Leopard Head Lin Chong.
After they discussed it, they came to the same conclusion.
That is,
this game is really profitable...
Even the players have such a feeling, let alone the colleagues who have team research.
They know better than any other players
how profitable this game is...
It's just that
they didn't expect
that this game would make so much money.
At this moment,
all the domestic colleagues were silent.
Even.
At night.
This news even crossed the ocean and reached the ears of the heads of several large companies that have not yet been affected by mobile games...
"Are you sure!? One month!? Three hundred million?"
Frank from Gibbs widened his eyes, looked at the head of his company's marketing department, and said in shock: "Are you kidding?"
The head of the marketing department said firmly: "I swear in the name of God, this is the fact, whether it is the data they publish themselves or the predictions of third-party agencies, it is this number!"
Frank was silent for a moment and asked: "Just one mobile game?"
"Yes! Just one mobile game."
The head of the marketing department nodded, then changed the subject and explained: "Of course, this may also be related to their festival. They were celebrating the Spring Festival last month, which is similar to our Black Friday. It is a peak period for users to spend money..."
"..."
Frank heard this and immediately breathed a sigh of relief: "...I see, I thought the world was crazy."
(End of this chapter)
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