A turn-based online game that hadn’t been updated for half a year, had a development budget seven times that of its competitors, yet only made a tenth of their revenue—a total failure. A game t...
Chapter 652 Three Endings
The person in charge of 'Fan Dian Waimai' is named Tian Zhan.
This name is not a good one.
At least, in Tian Zhan's own opinion, it is not a good one.
Of course, he was just venting his anger, just like many people will subconsciously suspect whether the feng shui of their home is bad or whether they have touched some unspeakable taboos in some way when they are unlucky or unhappy in life.
To put it bluntly, it is to attribute the problem to the existence that one is unable to change.
This does make people feel better.
Because there are indeed many things in life that are beyond one's power.
And Tian Zhan now feels that it is his name that has caused 'Fan Dian Waimai' to be so unsuccessful and full of obstacles.
Although his parents did not want him to have a rough life when they gave him this name, they just hoped that he could have a sheltered and safe place for his whole life.
But again, he needs to make himself feel better...
'Fan Dian Waimai' developed really smoothly at the beginning.
Tian Zhan followed the advice of Lin Mu Studio and chose to promote 'Fan Dian Waimai' on a large scale when the live broadcast war was in full swing.
The results were very good .
A few days ago, when he arrived at the company every day, the first thing he did was to ask how many new members and orders were added yesterday.
Hearing the sharply rising data every day would make him full of energy.
He even felt that the future he imagined was within reach.
But.
Just when he felt that he was about to touch the future he imagined.
The number of users of "Fandian Takeout" finally reached a certain level, the time difference advantage disappeared, and then a large number of ambitious competitors appeared.
Tian Zhan is not very old, and this is his first time to start a business. When he realized that takeout might be ordered online, he submitted a project book to the investment department of Linmu Studio with a try-and-see attitude.
But he didn't expect that his project would be passed so smoothly, and Linmu Studio would give him such great support.
So when facing the aggressive and unscrupulous competitors, he was really a little panicked.
Even though Linmu Studio repeatedly reminded him that this field would sooner or later usher in a fierce battle, a battle that was even more tragic than the live broadcast war that happened some time ago.
But listening is just listening, and this is completely different from actually facing so many aggressive competitors.
So when Tian Zhan first faced this situation, he was really angry and... panicked.
Although he soon calmed down and began to counter the moves,
he was still frightened by the madness of his competitors.
The subsidies of "Fandian Waimai" were already very high at the beginning, and Tian Zhan felt it was too high. He hesitated for a long time before finally making the decision.
Because he felt that in order for merchants and users to accept online ordering, some benefits must be needed.
But the emergence of competitors made him know what high subsidies meant.
"Fandian Waimai" only issued vouchers, about five yuan.
What about competitors?
Starting at ten yuan, there is no upper limit.
The original price of 40 yuan set meal, 60 yuan pizza, or even more than ten yuan can be obtained.
Not to mention users.
Tian Zhan himself wanted to place an order when he saw it.
And relying on such crazy subsidies, major competitors have grown rapidly.
The user growth rate is even much faster than that of "Fandian Waimai".
To be honest.
Tian Zhan's mentality collapsed when he saw this scene.
Then, "Fandian Waimai" was also forced to increase the intensity of subsidies.
But this brought new problems.
That is, there was not enough money to burn.
Tian Zhan hesitated for a long time, and finally decided to start financing. To this end, Linmu Studio, acting as an angel investor, readily agreed.
But this became the beginning of a painful journey...
"Who do they think we are!? Idiots? They want to control 'Fandian Takeaway' in the first round of investment, why don't they grab it!"
"They want to dilute our equity now, what will they do after that? Kick me out?"
"Linmu Studio can help us formulate strategies, provide consulting services, and guide us on how to solve the corruption problem of business personnel. What they want is not so excessive! They want everything for a fee! There is such a good thing in the world, so why don't I do it!"
Tian Zhan got angry when he saw the request from the capital party.
His classmate, one of the partners, said helplessly: "It's so hard to get money... Think about it, according to the current population, there are nearly 4 billion dining needs every day, as long as 10% comes from takeout, and the average price of each order is about 30 yuan, the daily transaction volume can reach 12 billion yuan." "
But the imagination of takeout is far more than that. 12 billion yuan a day, such a big market, everyone wants to get a piece of it, want the whole market.
Behind us stands Linmu Studio, which represents temptation for many capitals on the one hand, but also represents danger... Maybe many people want to use financing to kill us."
Tian Zhan glanced at his classmate and said, "So you also advocate agreeing to their bullshit conditions?"
"That's not what I mean."
The partner shook his head and raised the document in his hand: "Maybe we can wait for a while and then see the suggestions given by Linmu Studio."
"Suggestions?"
Tian Zhan was a little curious, and then immediately took the document from the partner's hand and read it carefully.
Then when he saw the first point, he immediately raised his head, as if he had taken a reassurance pill, and said in surprise: "Lead investment!?"
"Well, continue to watch the back."
The partner motioned for him to continue reading.
Tian Zhan could only suppress his excitement temporarily and continue to read. After a while, he looked up and said thoughtfully: "Burning money is not a long-term solution... Optimizing user experience, leading other competitors... strategic choice..."
"This is a normal investor..."
Tian Zhan couldn't help but breathe a sigh of relief, and then said: "Look at Linmu Studio! How can an investor make such demands!"
"I have just explained the reason, and Linmu Studio is actually abnormal... But forget it, I suggest that we can do it according to Linmu Studio's proposal. The competition is now fierce. The competition in first-tier cities will only become more and more fierce. We already have a wide user base in first-tier cities. It doesn't make much sense to continue to burn money with competitors in big cities.
It's better to maintain the current development pace in big cities, and we will focus on third- and fourth-tier cities first.
At the same time, set up a team to optimize the experience of each link from ordering to delivery."
Tian Zhan stood up, feeling suddenly enlightened, and said: "Well, let's do it!"
"Wait, you can prepare now, but there's no rush."
The partner stopped him and added: "We need to wait."
Tian Zhan was a little curious: "Wait for what?"
"Wait for this."
The partner handed him another document: "This is the second thing Linmu Studio mentioned. I strongly suggest that you do it completely and let the client's front-end developers cooperate with you as much as possible."
Tian Zhan took the document with doubts, and then after reading it, his eyes widened suddenly: "...WeChat wallet life service section? Future S2 desktop widget!?"
...
Although Tian Zhan's classmate and partner asked the former to do it completely and let his developers cooperate with them,
time waits for no one.
The WeChat team at Linmu Studio headquarters could not postpone the update of WeChat for them, so in the end they did not let them develop slowly, but let 'Anxin Takeaway' open all ports and then they completed the transplantation of the takeaway software themselves.
The speed was extremely fast.
'Fandian Takeaway' was still negotiating for financing.
Over there, the new version of WeChat was launched.
And the launch of the new version of WeChat this time also had a huge impact.
Because all takeaway software has been in operation for less than three months, but WeChat has been dominating for two years.
The number of registered users of WeChat has exceeded 200 million, and after the red envelope gameplay was opened, it was almost 300 million.
300 million users!
Many people may not have any idea about it, but they just think that the people around them are now using WeChat as a chat software, and everyone who buys a mobile phone must install WeChat.
But most practitioners have a very clear idea.
This software is currently the king of domestic software. In China, there is no other software with such a large volume except WeChat.
And now.
This software has added a new life service section. No one knows how Linmu Studio came up with such a function. Anyway, the fact is that the first software to log in to the WeChat life service section is "Food Delivery" and "Safe Travel".
And this is a devastating blow to competitors in the two fields of food delivery and taxis!
300 million.
300 million existing users can place orders directly through WeChat, which means that the two softwares "Food Delivery" and "Safe Travel" suddenly have 300 million users.
How to fight! ?
You tell me how to fight! ?
Yes, continuing to provide high subsidies can continue to attract users.
But now the nature has changed.
Now competitors have to face more than just the two softwares "Food Delivery" and "Safe Travel".
We also have to face WeChat...
What's more serious is that,
in addition to WeChat, there is no alternative traffic entrance in China. Tianhu Chat can barely be counted, but their registered users are still hovering at the level of tens of millions.
Damn it! How to fight this!
At the same time when WeChat updated the life service section, all the companies that wanted to do food delivery and taxi-hailing were cursing together.
As for the investment institutions that invested in "Chifanla" and "Jidao" in the early stage, they were about to collapse.
During the live broadcast war, Linmu Studio did not leave the field, giving them an illusion that the competition in the capital market would return to normal.
But now the facts have proved it.
Normal ass!
Once Linmu Studio leaves the field, it will be abnormal!
Chenxi Capital.
Shang Zhuang held his mobile phone, and after reading the update, he was shocked: "This is too much... How can you take a belt out when there are children fighting? Everyone is just joking."
"......?"
Not far away.
The subordinates heard his words and were a little speechless.
What do you mean by joking?
The companies in the food delivery and taxi markets are almost brainstorming...
But he changed his mind and thought that according to the current number of registered users of food delivery and taxi apps, they really seem to be joking compared with WeChat... After all, WeChat is now a well-deserved unicorn in the chat market.
Thinking of this.
He didn't bother about it anymore and asked: "Mr. Shang, what should we do next? After the WeChat traffic entrance is opened, the impact on the war is too great.
As long as they succeed in financing and increase the subsidy, I believe most users will choose 'Food Delivery' and 'Leave Home Safe' that can be ordered directly through WeChat..."
"What else can we choose? It's nothing more than choosing to be the leader or the tail."
Shang Zhuang put down his phone and said helplessly: "Either bet on 'Food Delivery' and 'Leave Home Safe'. They may not have such a big say, after all, Linmu Studio is here, but these two software are likely to occupy the vast majority of the market share.
Or they can bet on other software, such as "Chifanla" and "Jidao", which will have a lot of say, but it is basically impossible to be the first, and they can only be the second like Tianhu now.
This is also a bet that Linmu Studio dare not break the window paper of anti-monopoly... If they operate better, they can be the first in fact without forming a monopoly. "
Subordinates: "..."
"So what do you think we should choose?" Shang Zhuang asked back.
"Choose the first one."
The subordinate hesitated for a moment and replied: "Because from the standpoint of "Chifanla" and "Jidao", even if Linmu Studio does not hinder its own development, I feel nervous and have no chance of winning... For example, the new life service added by WeChat this time, do you think it hinders the development of peers? No, they just lent a traffic entrance to "Fandian Takeout" and "Safe Travel".
But for competitors, this does not hinder their own development, but directly lifts their opponents to the highway... Who knows what surprises will come later. "
"Yes. "
Shang Zhuang sighed, then turned his chair and looked out the window: "After the life service section of WeChat went online, I guess everyone thought so."
At the same time,
at the location of the 'Food and Takeaway' team,
Tian Zhan also held his mobile phone. He opened the WeChat wallet and clicked on 'Food and Takeaway' in the life service section below.
When he saw the familiar ordering page
and personally completed an order,
he finally couldn't help it and laughed: "Hahaha, awesome!!!"
It's really no wonder he was happy.
This is really awesome.
WeChat has become a traffic portal!
Who else in the industry can do it!?
"At present, Linmu Studio does not recommend that we force users to download our software, or to put it bluntly, it has never been recommended."
Next to him
, his partner also smiled and continued: "Their suggestion is to wait until users are completely accustomed to using 'Food and Takeaway' to place orders, and then send exclusive large red envelopes through the client to attract users to actively download a separate client.
It not only gives users discounts, but also minimizes user disgust. "
"Okay, I have no objection to this. "
Tian Zhan agreed immediately.
WeChat has become a traffic portal!
What else does it cost?
"In addition."
The partner held back his laughter and continued, "All investment institutions have contacted us again. Have they contacted you too? They want to re-work out some details."
"Yes, I just hung up the phone."
Tian Zhan sneered, "You change your mind so quickly. You were my little brother before, but now you're Mr. Tian... The shameless guy even started to get close to me."
"Don't bring personal feelings." The partner reminded, and then said, "In addition, with a traffic portal like WeChat, our strategy to sink into the market can be officially implemented."
"Well, as for personal feelings, don't worry, I'm not that stupid."
Tian Zhan shook his head, then laughed, "But from now on it won't be them who make demands, it'll be our turn! "
Hearing this, the partner was also a little moved and couldn't help laughing.
He lowered his head to look at the WeChat message on his mobile phone, and secretly shouted "Awesome".
Some things are really only experienced, you will know how convenient and awesome they are.
For example... join the ecosystem of Linmu Studio!
...
At the same time.
Linmu Studio.
Lin Yao didn't know about Tian Zhan's experience. Although she was also a novice in business, she could barely understand Tian Zhan's feelings.
But she has more experience after all, and Linmu Studio has experienced so much, she is used to many things.
Even if she knows.
Maybe she will just laugh.
As for what she is doing...
She is discussing the ending of "Modern Scrolls" with Zhong Xiu.
Yes.
Linmu Studio's second open world game was renamed due to force majeure.
But it was just a name change.
Whether it is called "Give Him Love" or "Grand Theft Auto", it does not affect the content of the game.
This game is currently in the final stage of polishing.
"Is this the ending song for the third ending?"
Zhong Xiu glanced at the A4 paper handed over by Lin Yao, and asked curiously: "But this is too watery, right? "
To sum up the whole song, it's basically the endless repetition of 'Oh it's a setup it's a setup'.
"Besides, is this a mockery of the players who chose the first two endings?"
Zhong Xiu continued to ask: "This is a trap... Can it be understood that the first two endings are traps?"
"You can also understand it as a mockery of the idiot rich man who was stuffed into the trunk of the car. It depends on how you think."
Lin Yao smiled and did not give a definite answer: "This is just to add to the atmosphere and make the subtitles less boring."
"Then which official ending do you have in mind?"
Zhong Xiu became more interested when he heard Lin Yao's words, and asked relentlessly.
Modern Scroll 5 has a total of three endings, and the decision-making power is in the hands of the youngest Franklin.
Either because of the threat of the FIB, choose to kill the unstable lunatic in the team.
Or because of the threat of the idiot rich, choose to kill your mentor, who is both a teacher and a father.
Or, the three of them work together to eliminate the threat to the three of them.
Which of these three endings is the official ending? Lin Yao remembered that they had a dispute when the game was first released in the previous life.
The dispute was not settled until the subsequent online DLC was launched.
"Then which one do you think is the official ending?" Lin Yao asked back.
Zhong Xiu thought about it seriously for a while, and then replied: "From an emotional perspective, I choose the third one, but think about it carefully, from a realistic perspective, the first ending is most likely to happen."
"Yeah."
Lin Yao nodded, and then changed the subject: "But if we really want to start from reality, these three people deserve to die. Think about what they have done? Di Santa betrayed his teammates for his family. If Xiao Fu asked him to kill Lao Cui together, he would agree to help without hesitation and choose to betray for the second time, because although Lao Cui is loyal, he is really too unstable.
As for Lao Cui, although he is loyal to his brothers and has many shining points and is very charming, but put yourself in his shoes, would you want to meet such a person in real life? I guess your first reaction would be to call the police? He is a complete lunatic. He will rashly break into other people's homes, and then because others drive him away, he chooses to send the original owner of the house to see God.
And Xiao Fu, he is a gang member, and it can be said that he has done everything that modern law prohibits."
Zhong Xiu: "..."
"The first ending is called a wise move, because Lao Cui is indeed an unstable factor."
"The second ending is called the cycle of cause and effect. Di Santa once betrayed him, and now the younger brother he treated as his son betrayed him. This is the cycle of cause and effect." "
And the third ending is called the wish of death, or the third way. The three of them have to fight against several major forces, and then they have to get out of it unscathed. If you really want to be serious, this is even more unrealistic."
"So."
Lin Yao spread her hands: "This is just a game. It's not good to show the cruel side to the players while leaving them with emotionally satisfying choices. Every player can make their own choices. Why limit it to the word official? This
is just a game, not a place where we live. Why take it so seriously."
After that.
She smiled, waved, and left.
Zhong Xiu lowered his head and pondered. After a long while, he nodded in agreement,
but soon.
He realized that it was wrong.
Wait.
How can this be said? After this game is released, how can the players not take it seriously? I guess they will quarrel immediately...
He raised his head suddenly.
But Lin Yao had already run away...
On the other side.
After Lin Yao closed the door of the office, she stretched and smiled softly.
Finally, she managed to fool around.
As for the official ending...it was hard for her to say.
When she first played the game, she thought the first ending was the most reasonable, just like Mike said - 'Being alive is victory, and everything else is bullshit'.
But.
Later, as she played the game more and more, she liked the third ending more.
So, she chose not to say it.
After all, Linmu Studio was going to be independent, so she would not continue to give the 'correct answer'.
This was left to the staff of Linmu Studio and Zhong Xiu to think about.
"Then...then the next step is the mobile phone launch conference, and writing the plan for the last game, and then the project launch...there are still a lot of things to do."
Lin Yao put down her hand, then took a deep breath, and walked to her seat.
(End of this chapter)