Ten days later, many shops in the market were open for business.

Although there are fewer craftsmen, Li Yan's two shops are still doing good business, and the soy sauce shop is particularly good.

Every day when Li Jianmin and his men drove the mule cart past, the shop would be lined with people, including local peddlers and businesses from other places who wanted to buy Li's soy sauce and sell it.

The reason is simple. There is no such low-priced soy sauce in the market at that time. Li Yan's soy sauce was originally priced low, and these merchants and peddlers can easily sell it by just adding a little money.

This makes much more money than selling needles, thread, cakes and biscuits. If you are not a bad person, you only need to pay three or five cents more for a bottle and you can sell it before you even leave Rongcheng.

However, the Li family has been implementing purchase restrictions. Now they only release 300 kilograms every day, which is not enough to sell. Every time they open the store, it will be sold out in no time.

Every day when they opened the shop, there would be a long queue outside the soy sauce shop. Such popularity naturally attracted the surrounding shops as well.

Nowadays, all the big restaurants and eateries in Rongcheng are talking about Li Ji Soy Sauce after dinner. When the merchants passing by heard about it, they were very interested.

They brought food and cloth with them to the north this time, and were worrying about what goods to bring back to sell. The northern medicinal herbs were obviously not on the market at this time of year, and although they wanted furs and other things, they had to rely on luck and could not buy them just by buying them.

Now that he had heard about Li Ji's soy sauce, he decided not to go on and booked a few rooms in a newly opened inn outside the city. He spent the next few days looking for buyers and observing whether there was any profit to be made from the soy sauce.

For a while, it actually caused the market outside the city to become lively. The liveliness of the market outside the city was even showing a tendency to surpass that of the inner city.

This phenomenon only happened within half a month, which made the merchants who had cut their losses and rented the market outside the city feel a little relieved. As long as they could make money, they would bleed.

These days, Li Yan did not go to the market to help, but was studying new ways to make money at home.

In order to make her soy sauce shop more competitive and attract more businesses, Li Yan thought that the profit of a single product was still limited, so she thought about adding another product that was easy to carry and could be stored for a long time. After tossing and turning in bed for a long time at night, Li Yan finally decided to make fermented bean curd.

The tofu for making fermented bean curd can be purchased from her aunt, but as for the container for the fermented bean curd, Li Yan thought of going to Yaokou Village to have it custom-made.

Thinking of this plan, Li Yan took action immediately. She bought ten kilograms of old tofu from her aunt, washed it, dried it, and cut it into blocks.

Put the cut tofu blocks into a sieve padded with hay. After placing a layer of tofu, cover the tofu with a layer of hay. After placing all the tofu blocks, place the sieve on the shelf.

Li Yan asked her uncle to make this shelf, which was made with layers of partitions. One shelf can hold a lot of fermented bean curd. Although the shelf is simple, it is completely sufficient to hold all the fermented bean curd.

After about three or four days of fermentation, yellow liquid appears on the tofu, covering every side of the tofu, and some even grow white hairs, which means the tofu is fermented well.

After the fermented bean curd was fermented, Li Yan began to make the broth. She put ginger, green onions, bay leaves, star anise, cinnamon and other spices into the pot and boiled them. Then she added salt, sugar and other seasonings to enhance the flavor. When the broth was cooked, she poured it out and let it cool for later use.

At this time, evenly dip the fermented tofu blocks in white wine, and then put them into a pre-customized clay pot. Finally, pour the prepared braising soup into the clay pot. After leaving it for five or six days, the fermented tofu can be eaten!

For dinner that day, Li Yan served the fermented bean curd in two small plates. She prepared one plate to try at home in the evening and sent the other plate to the next door.

"What did you make this time?" Mrs. Wu asked, looking at the fermented bean curd in the square plate.

Li Yan smiled slyly but did not answer. She first urged everyone to have a taste.

Mr. Li took a bite of fermented bean curd and his eyes widened in amazement. It was soft, glutinous, fresh and fragrant, with a faint aroma of wine. For an old man like him with no teeth, it was hard not to like it.

The others also tasted it and found it soft, salty and fragrant, melting in the mouth, and praised it highly.

"This thing is called fermented bean curd. I plan to sell it in the soy sauce shop in a few days!"

Grandpa Li now has no doubt about his granddaughter's business ability. Just look at the market outside the city. The two most popular shops are the ones run by his granddaughter. The market has become so popular so quickly thanks to this soy sauce shop!

"When it comes to business, you should make your own decisions. If there's anything you need help with, just come to my house and let me know!"

Li Yan's confidence was greatly boosted by her family's unconditional trust, and she implemented her ideas. The first thing she did was to spread the fame of the market.

"What did your uncle Awang and the others say about selling your soy sauce?" Grandpa Li asked his granddaughter who was in a state of confusion.

"I'll ask them to come over tomorrow morning!"

Although Li Yan did not go to the shop these days, she was not unaware of the queue at the soy sauce shop. On the contrary, she was always paying attention to the movements at the shop.

Seeing that his publicity strategy had achieved its purpose, people in nearby towns should have also heard about Li Ji Soy Sauce, so he would have more confidence in selling it in retail.

Although it has not yet achieved fame, it is not so unknown either, which makes those who buy it have fewer concerns.

At this time, the aunt listened to the conversation between the two and felt a little moved. She had heard her daughter describe the grand scene of queuing at the soy sauce shop. She also heard that some people lined up at dawn to buy this soy sauce. It can be imagined how popular it is.

Now her family is still struggling financially. She has to support her family, not to mention that her mother is unwilling, and she can't let her mother-in-law be disappointed in her.

Now when she heard that there was a good business like selling soy sauce, Liu thought of her parents' home.

Seeing Li Yan was about to leave, Liu quickly put down her bowl and chopsticks and called her back, "Second girl, Auntie wants to discuss something with you."

Li Yan stopped and said, "Aunt, if you have something to say, just say it!"

Everyone at the table looked at her in unison. Liu was still a little panicked. She swallowed her saliva and asked uncertainly, "I'd also like my family to come to your place to sell some soy sauce. Is that possible?"

She was deeply afraid that her mother-in-law would say that she was short-sighted and only thought of her family for good things.

"What's the big deal? Auntie, just let them come!" Li Yan said with a smile.

Liu sighed, "That's great! I'll go back to my parents' home tomorrow!"

It was Liu who was suspicious. They made money by relying on their physical strength, so what was there to say?