Weight Exchange System: The Fat Girl’s Comeback Plan

【An entertainment industry novel, chronicling the female lead’s journey through showbiz.】

【No slacking, no meltdowns, no dating shows, no livestreams. She acts with dedication, films ...

Chapter 460 Pre-launch Promotion (2/2)

The "Xiao Feng Que" series has had its share of troublemakers. The online ridicule and backlash from fans during "Yun Qing Ji" are still fresh in our minds. Not to mention the rampant online bullying and insults during "Tian Ban". Even Guan Yue, Shang Ye Chu's most beloved character, had some unclear dealings with Qi Ming over the issue of billing order between the female lead and supporting actress.

However, this novel, *Happiness Street*, was surrounded by stars and exceptionally harmonious. There were no troublesome fans or colleagues. Of course, the incessantly chattering original author was indeed annoying, but Sheng Wenzhi has been silent for quite some time now.

Thinking of this, Shang Yechu felt a little regretful. Qingping Entertainment had fabricated a lot of materials to frame Sheng Wenzhi. Once Sheng Wenzhi showed up during the promotion of "Happiness Street", they would immediately label him as greedy, fraudulent, breach of contract, and violate the contract, one label after another, to ruin his reputation.

Ke Sheng remained completely silent, as if he were dead. The promotion of "Happy Street" was a massive success, achieving great success on all major platforms. Yet, the original author didn't utter a single word, and the accounts monitored by the company remained completely still.

While the online platforms were already launching their promotional campaigns, Shang Yechu's efforts couldn't be neglected either.

The promotional focus differs slightly across platforms. On platforms like Douyin, the emphasis is on comedy and fantasy; while on platforms like Weibo, where a younger demographic is predominant, elements of mystery and puzzle-solving are added. It all boils down to the old adage: "Give the audience what they want to see."

The successful promotional case of "Tianban" is there for all to see, and Qingping Entertainment is now the entertainment company that is most skilled at using this approach.

In order to cooperate with the publicity and deliver a satisfactory result for "Happiness Street", and also to prove to Ji Juntao that she was not blinded by lust and that love would delay her career, Shang Yechu has been so busy these days that she is almost taking off.

Ironically, despite disliking the film "Rules Street," Shang Yechu adopted the most serious promotional attitude she had ever shown, utilizing all the business experience she had accumulated from her previous films.

They handle all aspects of the business operations, including Weibo posts and interactive features, personally overseeing everything; live streams and interviews are scheduled intensively. Every day after filming, they fly to other hotels or venues without stopping to start their work.

Filming for "Anna Doriya" is in its later stages. The previous footage has been compiled, and more and more scenes need to be reshot. The filming schedule is already a bit tighter than before. Shang Yechu has also taken on the work of running "Happiness Street," making her even busier than usual.

As a result, whether they liked it or not, Shang Yechu and Yang Huanyi had much less time to spend together.

On days when there are live broadcasts or interviews, aside from rehearsing and filming, the two only have time for a few hurried words before Shang Yechu hurriedly bids farewell. Sometimes, he doesn't even go home at night, sleeping directly at the live broadcast venue or a nearby hotel, and heading straight to the film set the next day.

On days when she doesn't go out, Shang Yechu is either glued to her phone, researching how to promote her fans, or engrossed in a script, studying how to completely manipulate Zhao Lele. Sometimes when Yang Huanyi talks to her, Shang Yechu has to stare blankly for a long time before she can reply.

Such efforts have yielded remarkable results. Even the most venomous and sarcastic fans are quietly gossiping: "What's wrong with Lao Ye? She's acting like she's on steroids, pandering to her fans." And Shang Yechu's interpretation of Zhao Lele is becoming more and more adept, reaching a level of consummate skill.

Now, Shang Yechu rarely needs to do any retakes when filming; she can almost always get it right in one take. Luo Yao even teased Shang Yechu in private, saying, "It's like she's been possessed by Zhao Lele."

However, what Shang Yechu didn't realize was that for a relationship, especially one between two people with significant differences in status, age, and circumstances, such coldness and busyness right after establishing a relationship could cause misunderstandings and consequences...