Jiang Kecheng subconsciously took out another cigarette, but when he realized his daughter was there, he didn't light it, but exhaled a long puff of white mist, which was more lingering than the cigarette. He actually had some things he hadn't said to his daughter -

The biggest crisis facing Jiang Derick Tea Restaurant at this moment is not just the threat of price cuts from its external competitors. What is even more frightening is… it is unable to find the internal means to continue to maintain Jiang Derick's high-end image.

All along, he has relied on only two things to maintain his high-end image. One is the fashionable food style. But among his peers now, which of Japanese food, hamburgers, Western food, and pizza is not fashionable?

Another thing is the high-end service that the hotel has always been proud of, but in front of the Tianya Village Food Store, this moat is as fragile and ridiculous as a sand wall built by kindergarten children.

In comparison, Tianya Village Food Store can offer a lot of high-end products, but its fast food only costs 6 yuan a portion. Jiang Kecheng has also heard about the newly opened fresh food store, but so what, it is obviously beyond the scope of their current track.

That person was standing at a very high place, looking down at them.

Seeing her father's obvious worry, Jiang Yuzhu stammered, "Dad, why do we have to fight him? Can't we just avoid him?"

"Hide! Where to hide!?"

Jiang Kecheng smiled bitterly and looked at his daughter. He could understand why his daughter didn't understand this. After all, she was only in her third year of high school and had not experienced the world, and she was not very smart. Jiang Kecheng explained:

"We run a restaurant chain with high net profits, not a street food stall for ordinary people to eat at!"

"Xiao Yu, you may not quite understand the concept of a business district - there are many restaurants in a city, but the most profitable places are very fixed. Offices, administration, medical treatment, and core residential areas are surrounded together, and people and businesses will unconsciously gather in one place to form a regional business center."

“This is a prime area of the city and where the high-margin restaurant industry can make the most money.”

"Our stores are basically located in commercial centers like this. Only those with insufficient capital would open stores in deserted places. Take those villages in the city or those old-fashioned residential areas for example. How many people would be willing to spend eight yuan on a serving of double-skin milk?"

"We have nowhere to hide. Now... Tianya Village Food Store has opened four stores in places like this. If he continues to open branches and launch attacks on us, those with strong strength may not have to worry and can easily hold out for a year or two, or even three to five years—"

"But those who are not strong enough, have a weak foundation, and blindly expand by borrowing money...will surely die!"

"What about our family?"

"You don't have to worry too much about this."

Jiang Kecheng felt more confident at this time: "Our family is not the worst-hit, so we can hold on for a while."

...but there is no reason to be optimistic.

Jiang Kecheng secretly muttered to himself in his heart, if it weren't for the expansion today, and if he hadn't happened to run into the Tianya Village Food Store directly in the South City Mall, he might not have to worry at all now, but could just sit on the sidelines and wait and see what happens. "

"Don't worry, my daughter. I, your father, will not be defeated so easily!"

"Then Dad, you should rest early and don't worry too much. Everything will be fine."

Jiang Yuzhu walked to the balcony and opened the window. She wanted to get rid of the smoke in the room, but a gust of cold wind blew in, making her shiver. She realized that it was already winter. She remembered what the weather forecast said in the morning.

The temperature will drop again in a few days.

…

Chairman Xiao Xu had to admit that the design of Boss Zhang's office was great. Although there was a cold wind blowing outside the window, the office was so warm that his ice cream melted.

Xu Shang was eating ice cream while listening to the report from his business analyst.

Business analyst - this is also the profession that Xu Shangxin has learned the basics of.

After selecting the jobs, Xu Shang recruited and trained a group of employees.

Although this profession has a very high-sounding name, it is just a blue one.

I guess it's just that editors and the like sound very cool, but actually they are not as difficult as imagined. Maybe there may be advanced secondary professions such as corporate consultant, business strategist and so on.

But the existence of this profession does share a lot of work with Chairman Xiao Xu. For example, at this time, the analyst immediately sorted out the key points of all the information and reported it to Chairman Xiao Xu in the form of a news broadcast.

"At present, villages in several counties, townships, and towns outside of Sanma Town in Jing City have expressed their willingness to join the Farmers' Alliance!"

"Other towns and villages outside of Jing City have also shown interest in the 'Farmers' Alliance'."

"We are currently evaluating other cities and have found several relatively suitable locations for new stores. Please take a look."

"The sewer project of the Tianya Village tourism construction plan is nearly completed, and the construction team wants to know the next construction plan."

"Since the 50% off New Year's Day promotion, chain stores in the provincial capital have followed suit..."

Hearing this, Chairman Xiao Xu put down the ice cream spoon in his hand and asked: "How many days have they lowered the price?"

"It's the third day, Chairman."

Chairman Xiao Xu sighed, and before he knew it, it was already 2007. Chairman Xiao Xu continued to ask:

“How’s their business going?”

"It's starting to fade away, and it's not as lively as it was at the beginning."

"Oh, as expected."

Chairman Xiao Xu knows that the marginal effect of the discount has diminished.

And if everyone is offering a discount, it means that no one is offering a discount.

Of course, this is for their similar competing chain stores. Other stores have been more or less affected by the squeeze, but they are not particularly hurt - because the track is different.

The target customers of these high-end chain restaurants are always the white-collar middle class in the high-end business circles of the city, and they cannot squeeze out the common restaurants such as certain county snacks and chicken rice which are mainly aimed at providing food and clothing for the poor.

The person they really want to squeeze out is Boss Xiao Xu, who is in the same race as them and competing for the same customers.

On this point, the two sides have the same goal.

I never wanted to take money from the poor.

It’s not that the moral character of both parties is so noble, but it’s because there is no money to be made from the poor.

At this point, analyst Xiao Zhou couldn't help but suggest:

"Chairman, may I suggest that we also do some special offers?"

Xu Shang couldn't help but glance at Analyst Xiao Zhou, whom he had just recruited from the provincial capital center.

Gender: female, college graduate, three years of work experience, good-looking, pretty after dressing up and putting on makeup, and she even wore fine fishnet black stockings today.

He could clearly sense the ambition to become a secretary in analyst Xiao Zhou's eyes.

Now you want to be a secretary, but what position do you want to be in the future? I dare not even think about it!

Xu Shang seemed to be thinking about something.

Oh, woman.

You want to usurp the throne!