When the bosses heard what President Sun said, they dared not breathe loudly, and sat up straight to listen to President Sun's third step plan. President Sun waved his hand and said:

"The third step of my plan is a publicity offensive!"

"publicity?"

Everyone was disappointed. They had thought that President Sun had some clever tricks, and he even kept it a secret for half a month. After all this time, it turned out to be just... 'advertising'?

However, President Sun's next words made everyone change their minds.

"Don't underestimate the power of publicity! You have no idea how powerful publicity is! Nowadays, even good wine needs to be hidden in a remote alley!"

"Let me tell you what the power of publicity is... You've all seen those health supplements that are popular on TV now, what's the use of them? They're just water mixed with some nutrients! Some of them cost only a few cents, and are even less expensive than the packaging. But they're sold as gifts for dozens or even hundreds of yuan a box. What's the reason? It's publicity!"

"As long as you promote it well, you can sell shit for a lot of money! If you don't promote it, no one will ask for it no matter how good it is!"

"Think about it, everyone. We promote together and compete with each other! What everyone hears, sees and knows is our news, which easily buries Tianya Food Store. Before everyone knows it, everyone forgets about this store. Then, no matter how good its food is, will it be of any use if no one knows about it? Will it be of any use?"

After careful consideration, everyone realized that what President Sun said made sense.

If there was only one opponent competing with Xu Shang, the publicity effect might not be that good.

But what about everyone promoting it together?

It is true that Xu Shang's store has its own unique features, but many customers do not know this. They can easily copy Xu Shang's "special features" and then shamelessly advertise that they are their own inventions. If this can establish a preconceived notion, some customers may even mistakenly believe that Xu Shang is the one who copied.

And Xu Shang’s Daily Flavor is indeed a shameful plagiarism!

Ah tui!

Even if Xu Shang's food tastes good, so what? They can claim that their food tastes better, and even find gourmets and celebrities to promote their restaurant!

The evaluation of taste is subjective. There is no such thing as which one tastes the best. Even if someone says that dog shit tastes good, there is nothing you can do about it.

What's wrong with that?

Is it that the law or morality does not allow it?

As long as everyone works together to promote it, the relevant information about Tianya Village Food Store will be drowned out. There will be news and rumors everywhere. Who knows who is better? Who knows whether it is true or false? If customers can forget about Tianya Village Food Store, it will be even better.

With the size of Tianya Village Food Store, if the customer flow is not enough, it will have to make losses! They have suffered enough in recent times, it's time to let Xiao Xu have a taste.

Under the deliberate guidance of President Sun and the persuasion of several bosses, it was easy for everyone to fall into the beautiful vision of this plan being a great success.

But the businessmen who can go this far are still somewhat rational people. Some people can't help but say:

"Advertisement?"

“It costs a lot of money to advertise, right?”

Speaking of money, Brother Sun, the timely rain, stood up again: "Yes, publicity does cost a lot of money! But don't you have me here? If you feel that you are short of money, you can come to me to borrow money!"

Upon hearing this, the bosses all sighed that President Sun really wanted to win this battle, and they hurled compliments at him without asking for money, and then asked him to borrow money.

President Sun then said, "There are so many of you who want to borrow money, I don't know who will come first and who will come last. Let's do this. Come one by one, and those whose names I call will come first!"

President Sun then started calling out names, and soon called out Jiang Kecheng's name.

"I won't lend it!" Jiang Kecheng shook his head.

"Old Jiang, you haven't been doing well financially lately, have you?"

"Fortunately, I made some money some time ago." Jiang Kecheng was indeed not well off. In fact, the little he had earned had long been lost, but his intuition told him that something was not right.

"Old Jiang, you are lucky. You can make some money!" The colleague next to him sighed, "It seems that I can only accept President Sun's kindness on your behalf."

When he came to President Sun, the boss found that President Sun was very generous this time and lent him twice as much money as last time. The condition was the same as last time, he had to use something as collateral.

However, under the current circumstances, I am afraid I won’t be able to survive this winter without borrowing money.

For businessmen, borrowing money is actually a very common thing. If a businessman has no debt, he is either a big boss with a "cash cow" or his business is not worth mentioning.

When the loan team was halfway through, a small boss looked at President Sun expectantly:

"President Sun, I already mortgaged my store last time... Can you lend me some money even without the mortgage? I've been spending a lot of money lately!"

Although he didn't have the store to mortgage, based on his understanding of the benevolent and righteous President Sun, President Sun should lend him some money... right?

President Sun looked up and suddenly said with a smile, "It turns out it's your turn."

The young boss suddenly felt very uneasy and said hurriedly: "I have a car and my house can be mortgaged. President Sun, what do you think..."

"I'm not interested in your house and car! Besides, even if you sell your house and car, you can't pay back the money you got from me before. Boss He, you are already insolvent!"

"How could that be! My two stores are worth at least three million, and I only lent you a little over a hundred..."

"That was in the past! Is your store still worth that much money now?" President Sun said indifferently, "I know that I may not be able to get the money back, but you won't ask me to lend you more money, will you?"

Boss He took a step back and seemed to hear a "plop" sound. This step was like falling into an icy hole in a thousand-year-old cold pond. Every part of his body felt cold, and even his soul felt frozen into a layer of ice.

"President Sun... do you want me to die?!"

"Why would I want you to die? Boss He, I'm here to help you. It just so happens that there's a Boss Zhang who's very interested in helping people. He's willing to spend a lot of money to buy low-quality assets like yours. If it doesn't work out, just sell it, right?"

The whole room suddenly became quiet, and everyone looked at President Sun fiercely, looking at the face that revealed his unparalleled benevolence and righteousness, revealing his devil-like green skin and sharp white fangs.

Jiang Kecheng shuddered and looked up, seeing some people were surprised, but some were... indifferent.

Suddenly someone said, "There's no need for Mr. Zhang to help. If you really can't pay me back, I can help you - I'll buy a few for a high price."

The boss smiled at President Sun and said, "Brother Sun, you don't mind, do you?"