He raised his right hand and gently tapped his temple with his index finger, "It won't make the opponent completely despair, and won't trigger a hysterical counterattack out of a common hatred of the enemy.
More importantly,…"
His eyes swept over Gao Qiaohao, as if to penetrate his thoughts.
“Sold out!
Many people want something, but can't buy it! Let me teach you a new term: hunger marketing. Sacrificing sales actually helps build the value and scarcity of the brand and product itself..."
…
Hunger marketing?
Gao Qiaohao's mind suddenly flashed like an electric shock!
A flash of enlightenment cuts through the fog like lightning!
“Artificially created scarcity…”
Gao Qiaohao muttered to himself, his eyes suddenly brightening up surprisingly, "Hunger marketing! This term is so accurate, this is the most powerful marketing concept!
It will generate even crazier talk than the contents of the newspaper itself!
More attention!
More heated topic effect!
Those who cannot buy it today will desire it doubly tomorrow!
Anyone who grabs it today will cherish the newspaper in their hands even more!
Tomorrow’s sales…Oh my God!”
Looking at the light of almost admiration that suddenly appeared in Gao Qiaohao's eyes after he realized something, Lin Huowang knew that the other party had completely understood his intention.
He then nodded imperceptibly, his eyes passing over the excited Gao Qiaohao and falling on the sample copy of the first issue in the middle of the desk.
Guided by his gaze, Gao Qiaohao couldn't help but look at the newspaper again.
This time, his eyes were fixed on the bottom of the end of the main text of the supplement version of "A Journey to the West".
A line of inconspicuous, tiny lead type, like a carefully hidden dark line, lies there quietly, but contains the power to change the rules of the game.
Gao Qiaohao took a breath, and the shock in his heart surged again!
He was completely immersed in the mission and the huge impact of the first sales, and did not notice the details at the end of the page at all.
At this moment, when he saw the line of words clearly, combined with the boss's current limited-edition strategy of "playing hard to get", a chill mixed with overwhelming admiration instantly rushed from the soles of his feet to the top of his head!
The small print clearly read: "Collect all the chapters of the serialized novel 'A Journey to the West' from the Asia Daily. When the full version of 'A Journey to the West' is published, you can exchange them for a free physical copy signed by the author."
Ordinary newspapers are ephemeral, discarded after reading, or even sold to scrap collection stations for a few cents to fill their stomachs.
But this seemingly insignificant announcement instantly gave each copy of the Asia Daily a unique "collection value" and the potential to be a "redemption voucher"!
It turns scattered, disposable newspapers into a puzzle, a key that must be collected continuously to exchange for treasures!
It is like an invisible chain that firmly locks the reader's wallet.
It will force readers who can't stop reading "A Journey to the West" to faithfully buy every subsequent copy of "Asia Daily", without missing a single one!
This will immeasurably enhance reader stickiness and ensure long-term, stable basic sales of the newspaper.
Moreover, the "author's autographed book" itself is a huge bait that will continue to create topics and spread hot topics.
A limited-time sale creates buzz and scarcity, while a newspaper collection and book exchange ensures long-term traffic... These two approaches work together perfectly!
Kobayashi-kun's move has brought people's hearts and the market to the pinnacle!
Gao Qiaohao only felt his throat dry, and his heart was beating wildly due to the huge business wisdom and unfathomable planning ability.
He looked at Lin Huowang's profile, which was still calm, as if he had just done something insignificant. For the first time, he realized with great clarity and despair that the gap between him and the young boss in front of him in terms of business strategy was like an abyss that could never be crossed.
…
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