Sometimes, a term or a concept that is ahead of its time is enough to shock the minds of the elites of the old era like an atomic bomb explosion.
Lin Huowang ignored the turbulent waves churning in Gao Qiaohao's heart.
He walked back to the large desk and sat down calmly.
His chair had barely cooled since morning.
Besides the constant stream of reports from the editorial department—sales, feedback from various regions, and reactions from competitors...
What really continued like a torrent was the ringing of the black telephone on the desk.
It is like a tireless galloping horse, neighing and dragging an endless stream of battle reports and temptations.
The first call came from Mr. Wang, the boss of Yongfa Garment Factory.
Gao Qiaohao answered the phone himself, and the urgency coming from the receiver was clearly audible through the crack in the door:
"Gao Qiaosheng!
Finally got through! Congratulations! Asia Daily is on fire today!
We want to advertise! Ad space! The best space!
The price is negotiable, we'll do it according to your request, as long as the appointment is arranged quickly enough..."
Gao Qiaohao responded skillfully, his tone full of the confidence of having just reported a great victory, but he also maintained a sense of propriety.
Lin Huowang's eyes swept across the sample of the first issue of the newspaper spread out on the table, and he was well aware of the enthusiastic response to this type of local industry.
In the 1970s and 1980s, newspapers are still the most common source of information for Hong Kong Island residents.
Compared with expensive televisions and radios, the convenience and timeliness of newspapers, as well as their physical presence, have made these industrial companies eager to place advertisements in them.
They are not afraid that your advertising costs are high, but they are afraid that your sales volume and influence are not enough.
As long as your newspaper is popular enough and sells well, they can make back their money even if the advertising is extremely expensive.
After all, for these industrial companies, a publicity campaign can not only sell a huge amount of products immediately, but also thoroughly spread the reputation of the company and its products in Hong Kong Island. Even if no advertisements are placed later, the brand image has been established in the minds of Hong Kong Island citizens, forming a long-tail effect.
And all you have to pay is the advertising space fee, which is quite cost-effective!
Also, if you are not willing to spend money on advertising, but your competitors do, you will be in trouble!
Citizens of Hong Kong Island will naturally choose to buy products that are more well-known and advertised in newspapers.
…
Then, Manager Li of Xinglongji Jewelry said shrewdly, "Xiao Linsheng is just as the rumors say, he can turn stones into gold!
This newspaper is amazing!
Our jewelry store would like to place advertisements in your newspaper for a long time. I think the position below the front page is a good choice!
You decide the price, it’s expensive for a reason!”
Price premiums of 50, 80, or even double the amount have become commonplace on these calls.
However, when the phone rang again and Lin Huowang pressed the hands-free button on his desk, the air in the office seemed to stagnate for a moment.
A male voice with a clear British accent, but trying hard to pronounce Cantonese correctly, came, calm and condescending. "Excuse me, is this Mr. Kobayashi Tenmo's office?"
"I am."
"Good afternoon, Xiaolin.
I am Robert Hart, General Manager of Standard Chartered Bank Hong Kong Island Branch.
I'm sorry to bother you, but I must say that what Asia Daily has achieved today is very impressive.
Standard Chartered Bank has always valued the most dynamic and promising business partners in Hong Kong Island.
We are very interested in showcasing our diverse financial services in your newspaper and hope to initiate an in-depth cooperation."
Hart's wording was like a refined financial document, and every pause carried weight. "To demonstrate our sincerity, we can accept advertising prices that are 200 percent higher than those currently offered by Hong Kong's mainstream newspapers.
At the same time, I personally very much hope to have the opportunity to get to know you privately.
For example, how about finding a suitable time next week to play a relaxing round of golf at Deep Water Bay Golf Course or have dinner together?
I'm sure our conversation will be very pleasant. We can discuss your capital needs. If Mr. Xiaolin wants to expand production and operations, or develop other businesses in Hong Kong Island, he will definitely need a lot of capital.
We at Standard Chartered Bank can provide Mr. Xiaolin with a large amount of low-interest financing..."
When Lin Huowang heard this, his eyes were calm and deep like a deep pool.
He heard the undisguised solicitation in Hart's words. The advertising fee was twice the market price, and the golf invitation was personally issued by the highest person in charge of the branch. It was really significant.
"Mr. Hart," Lin Huowang said, his voice calm, "Standard Chartered Bank is a reputable international financial institution. Asia Daily is deeply honored to receive your favor.
I will ask Mr. Gao Qiaohao from the editorial department to communicate in detail with the relevant departments of your bank regarding the specific details of the advertising placement.
As for golf, I have long admired the scenery of the Deep Water Bay Golf Course, but the New Newspaper was just starting out and there were so many things to do that I was unable to devote myself to it.
Once the telegraph service is settled, I will personally call Mr. Hart and discuss it later."
He politely accepted the cooperation intention for the high-priced advertising, but strictly rejected the tentative private invitation.
Before the words were spoken, a new indicator light began flashing eagerly on the control panel.
Lin Huowang switched to a new line.
A male voice, speaking faster and with a more mellow and fluent British accent, but with the same undeniable sense of authority, rang out in authentic yet somewhat broken Cantonese: "Hello? Xiao Linsheng! Hello! Xiao Linsheng!"
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