"The Governor's Office has replied."
Huang Xizhao's voice was dry and helpless as he said, "Sir Murray MacLehose said... this is a commercial activity. The Hong Kong government respects the autonomy of the company and will not interfere. Let us... report to the London headquarters for instructions."
Zhong Jinghui frowned upon hearing this and pushed up his glasses. "Not interfering? This attitude... sounds like tacit approval?"
"It's tacit approval, but also a hands-off approach!"
Huang Xizhao had no choice but to give a wry smile. "All the pressure falls on us... or rather, it ultimately falls on the London headquarters. This lord is truly impeccable. He will definitely not take the blame for this."
"Then...what should we do now? Xiao Linsheng has issued an ultimatum. The price can be negotiated, but his attitude is tough and he is determined to get it. He even threatened to buy ATV or apply for a new license..." Zhong Jinghui's tone was also full of worry.
"The situation is stronger than people, Jinghui."
Huang Xizhao stood up, walked to the window, and looked at the slightly deserted lobby downstairs, which was in stark contrast to the bustling TVB lobby.
"Did you watch the Miss Hong Kong finals today? TVB's fanfare is unprecedented! Do you know how many calls our advertising department received during the afternoon and evening of the finals, requesting cancellations and rescheduling?"
Zhong Jinghui shook his head heavily. He didn't need to look at the data, he could tell just by feeling the atmosphere in the building.
"Forty percent! At least forty percent of advertising sponsors have clearly expressed their hesitation today, or have simply suspended their advertising plans! ATV is even worse off; I heard eighty percent have left!"
Huang Xizhao said with a worried look on his face, “TVB’s huge hit this time has sucked away all the attention and advertising budgets in Hong Kong!
We're stuck with this business, with outdated programming, low ratings, and a tight cash flow. London has long been dissatisfied with our performance, and funding has become increasingly stingy... It's a vicious cycle! If this continues, we won't be able to sustain it even without Xiaolinsheng buying it!"
Zhong Jinghui remained silent, as he knew very well that what Huang Xizhao said was true.
Rediffusion Television has long lost its former glory as the number one television station and has become a shadow struggling to survive under the glory of TVB.
"Report the situation... truthfully and seriously to the London headquarters."
Huang Xizhao made the decision, his tone filled with an almost tragic helplessness, "emphasizing Xiao Linsheng's determination and the price he offered, and also emphasizing the terrifying pressure TVB is currently under, as well as our own precarious financial situation.
Whether it's for the benefit of shareholders, whether it's to stop losses and cash out in time, or for my own future... and the future of the entire management team, I strongly recommend that headquarters... accept this deal!"
…
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