Chairman’s Office on the top floor of the Hong Kong Land Building.
Outside the huge floor-to-ceiling windows was the unrivaled bustling view of Central, but Gao Qiaohao had no intention of appreciating it at the moment.
He stood in front of the large desk, reporting meticulously to Lin Huowang, who was sitting in a chair, his tone quick and clear:
"Boss, regarding the acquisition of Rediffusion Television, the latest situation is as follows:
First, Rediffusion Entertainment had urgently contacted the Governor's Office. Sir Murray MacLehose's response was very official: the Hong Kong government respected commercial freedom and would not interfere, allowing Rediffusion Entertainment Entertainment to consult its UK headquarters on its own.
This attitude seems neutral, but in fact it is shirking responsibility and pushing the final decision-making power to the UK, but at the same time it also removes direct obstacles at the local government level for us.
Second, Huang Xizhao, general manager of Rediffusion Television, has urgently submitted our latest acquisition intention, which includes a certain premium and a strong attitude, as well as detailed terms, to Rediffusion Ltd., the London headquarters.
According to our internal sources at Rediffusion Television, Rediffusion Television's current senior management, from the general manager to department heads, are generally extremely pessimistic about the television station's future and despair about TVB's dominance.
Driven by tremendous survival pressure and the possibility of obtaining generous personal resettlement plans, their management as a whole is inclined to facilitate this sale.
Third, the huge success of TVB's Miss Hong Kong finals has produced a significant advertising siphon effect.
According to preliminary market statistics, on the final day and the following day alone, Rediffusion Television's advertising share loss is estimated to have exceeded 40%. The situation was even worse for ATV, with a loss of 80%.
The advertising share of other radio stations and newspaper media has also been affected to varying degrees, generally declining by 10% to 20%.
Even our Asia Daily's advertising share was slightly affected by about 5%. This fully demonstrates TVB's absolute dominance in Hong Kong's media landscape. To say they are unrivaled is no exaggeration."
Gao Qiaohao was under tremendous pressure at this time.
Ever since he received Lin Huowang's order half a month ago to prepare to enter the field of television media, he has been feeling overwhelmed.
After all, since its rise, TVB has been the uncrowned king in Hong Kong Island.
After Gao Qiaohao finished reporting these situations, he took a deep breath and added, "Boss, please forgive me for being frank. According to a secret survey by our market research department, TVB has a very high penetration rate and loyalty among audiences from all walks of life in Hong Kong Island.
'Turning on the TV to watch TVB' has become an almost instinctive viewing habit.
This is completely different from the fragmented competition in the newspaper market. In the television industry, building brand loyalty and viewing habit requires long-term, huge investment and time accumulation.
TVB is currently in its golden age, with impeccable content production, star lineup, advertising bargaining power and audience base.
If we were to challenge TVB head-on with a newly acquired platform riddled with flaws at this point...with all due respect, our disadvantages would be unprecedented. Perhaps it would be wiser to avoid its attack and wait for internal changes or new market opportunities to emerge?
Lin Huowang listened quietly until Gao Qiaohao finished speaking, then he smiled and nodded.
There is no need to say anything about the ability of Gao Qiaohao, the deputy. The Hong Kong team that Huizi arranged for herself is quite impressive in terms of execution and decision-making intelligence.
It is no wonder that Gao Qiaohao is so worried. As a reborn person, Cai Lin Huowang knows better than anyone else that TVB will dominate Hong Kong Island and even the entire Chinese-language television media industry in the next 20 to 30 years.
The most obvious point is that for the three generations born in the 70s, 90s and 1980s, TVB's TV dramas are definitely the beautiful memories throughout their childhood and youth.
"Gaucho-kun!"
Lin Huowang leaned forward slightly, his eyes piercing as he spoke, "Your analysis is very insightful. TVB is so powerful, and your analysis is very detailed.
I see this more clearly than you..."
Gao Qiaohao was also stunned when he heard this.
He became even more confused. Since his boss knew that TVB was an "invincible" and powerful opponent, why did he still force his way into the television media industry?
“But, I’m not afraid to tell you, what we are going to fight now is the most prosperous TVB!
What we want to enter is the moment when the television industry cake is the most juicy and valuable!
Why are TVB’s advertising fees so high?
It is precisely because of the influence of television media in Hong Kong Island that it is reaching its peak at this moment!
The significance and value of controlling the voice of television entertainment and news far exceeds your imagination. Not only does it bring lucrative commercial returns, but it also offers… unexpected surprises.
As for how to compete with TVB? How to pry open this seemingly unbreakable market?
Don't worry. Taking over the TV station is just the first step. Once I have the platform, I will naturally find a way to revitalize it.
When the time comes, I'll have a brilliant plan for you to implement. Remember, when we started the Asia Daily, others thought we were dreaming."
Gao Qiaohao's eyes instantly flashed with the three earth-shattering moves of the Asia Daily when it suddenly appeared - the explosion of scandals, the vernacular interpretation of current affairs, and the serialization of the masterpiece "A Step into the Past".
Every time, in a seemingly impossible situation, the boss turned the situation around with amazing moves.
The doubts in his heart melted away like ice and snow in the sun, replaced by an almost blind confidence. Yes, as long as the boss says it's okay, then it must be okay!
With a boss like this who repeatedly creates impossible miracles, what is there to be afraid of?
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