The magic of the "Pokémon" animation continues to ferment in Hong Kong Island.
It can be said that in the original history, "Pokémon" is suitable for all ages, breaking through national and cultural barriers, and capturing generations of people around the world.
It is no exaggeration to say that the animation IP "Pokemon" is definitely one of the most valuable and longest-lived IPs on the planet.
It is no surprise that Lin Huowang had already created the comics in 1977, and then directly adapted it into animation. With the help of its popularity in Japan, it swept the entire children's animation market in Hong Kong Island.
In a family, the power of children making a fuss and fighting for the right to watch TV is something that no adult can resist.
So, with the broadcast of the fourth episode of "Pokémon" that night, the electric mouse Pikachu used a 100,000-volt beam, not only knocking down the opponent in the animation, but also directly breaking through the solid barriers that had dominated the Hong Kong television industry for so many years under TVB.
Several children's food and toy factories that had been waiting and watching finally could no longer sit still, and advertising contracts flew to the Asia Television headquarters like snowflakes overnight.
The several colorful and fast-paced children's snack and toy advertisements inserted before and after the animation tonight also achieved results far beyond expectations.
The operators of these manufacturers reported that they received calls from viewers asking about their products one after another all night long.
They all couldn't believe that Asia Television, which had just changed its name, could have such an advertising effect.
Originally they were indeed waiting for TVB's schedule, but TVB's advertisements were so popular that they couldn't get them without some connections, so they had to settle for the second best and look for the prime time slot on Asia Television.
The price is much cheaper than TVB, but they are not sure about the effect. Fortunately, Asia Television is very confident and is willing to state in the contract that if the manufacturer feels that the effect of the advertisement is not obvious within a week of the broadcast of the advertisement, an unconditional refund can be made.
It was precisely because of this kind of credibility endorsement that these children's product manufacturers placed advertisements with a try-and-see attitude. One of them even decided from the beginning to get the advertisements for free, and would definitely refund the money after a week regardless of the effectiveness of the advertisements.
But it was only the first day of the advertisement being broadcast, and the effect was so good that not only did he gain dozens of distributors and retailers overnight, but representatives of foreign supermarket chains stationed in Hong Kong also called to place large orders.
With one-third of TVB's advertising price, it can achieve such obvious and effective advertising effects, which makes the first batch of manufacturers who want to try it out very happy.
Even the toy manufacturer who wanted to get free advertising was now thinking of rushing to the Asia Television headquarters building tomorrow to find a way to sign the advertising contract for a longer period of time at this price.
That same night, some investigative reports on Asia Television were also delivered to Fang Yihua's desk.
In order to cope with the impact of Asia Television, Fang Yihua from TVB gave a special order that all staff from top to bottom must work overtime tonight to find a solution.
In the TVB general manager's office, Fang Yihua looked at the report in front of her with cold eyes, but her heart was trembling with fear.
Asia Television's estimated viewership for today's prime time slot is at least 40%.
Two days.
It’s only been two days!
The "Asia Television", which they regarded as a trivial matter and was supported by Kobayashi Tenmo's money, easily tore through the prime time barrier that TVB had operated for many years with a children's cartoon - "Pokémon"!
She has also watched this animation herself. The colors are bright, the plot is straightforward, and it is full of whimsical little monsters. It is indeed very attractive and can be said to have firmly captured the attention of children.
There are not many cartoons in Hong Kong Island, and most of them are imported from abroad. However, the price of importing them is generally not low. Therefore, given TVB's tone, it would rather produce more TV dramas itself than spend money on such imports.
Not to mention, before this, cartoons were generally recognized to have low commercial value and it was difficult to attract high-value advertisers.
However, there is a small note at the bottom of this report. According to the investigation, several children's food and toy advertisements promoted by "Pokemon" received very positive responses after being broadcast tonight.
what does that mean?
This means that Asian television can not only grab audiences, but also start competing for advertising profits!
A long-lost feeling of powerlessness, of being pushed to the edge of a cliff by a challenger, made her feel that she might fall into the boundless abyss at any time.
Having been active in the Hong Kong television industry for many years, when has Mona Fong ever felt so powerless?
The opponent did not use the business warfare methods she was familiar with, but instead dug a brand new hole on the flank of their strongest fortress, pouring in a torrent that seemed young but was enough to subvert the market structure.
However, Fang Yihua will never give up easily, and the advantage is still on TVB's side.
A response plan quickly flashed through her mind - immediately introduce more appealing cartoons!
She grabbed the phone and dialed Sir Run Run's internal line. "Sir Run Run, it's me, Mona. Asia Television was very strong last night. The ratings of 'Pokémon' exceeded expectations. We need to immediately invest in importing some American Disney cartoons to compete..."
Before she finished her words, Run Run Shaw's calm and soothing voice came from the other end of the line.
"Ahua, don't be too nervous. It's just a children's cartoon. How long can the popularity last? A few weeks? Two months at most!"
Yes!
Even at this time, Run Run Shaw still seemed calm and unhurried.
My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!
Continue read on readnovelmtl.com
