Especially when he heard that Mona Fong wanted to introduce Disney's animation at a high price, Run Run Shaw instinctively rejected it.
You know, American Disney's animations are popular all over the world. It can be said that they are bullying customers by selling broadcasting rights to televisions in various countries. Not only are they ridiculously expensive, but they also attach various harsh conditions. They even have to help Disney combat piracy and protect rights in the local market.
If it wasn't necessary, Run Run Shaw definitely didn't want to get into big trouble with Disney in the United States.
But Fang Yihua heard this and said anxiously, "But they've already attracted advertising! Even if it's just some children's snacks and toys, it's a good start! We can't just sit back and watch them grow bigger!"
Run Run Shaw interrupted, “It’s just the adoration of a few million kids, but adults will eventually have to take back the remote control.
What's Disney's asking price? If we go to them now, they'll definitely ask for a hefty sum.
Besides, our commercial drama "Strong Man" has a solid script, a first-class cast, and a good reputation.
This is the essence of television. How long can Asia Television's model, which relies on Kobayashi Tenmo to burn money to buy program broadcasting rights, last?
How many months can Longteng Newspaper's cartoon inventory last? Who would invest in high-value commercials for luxury watches, jewelry, clothing, hotels...? The advertising fees for those small toys are a drop in the bucket. This temporary excitement won't lead to anything significant. Keep calm."
Run Run Shaw's words were like a short-acting shot of adrenaline, or an invisible barrier that temporarily blocked the storm in Fang Yihua's heart.
After all, the owners of TVB are still Run Run Shaw and Li Ka-shing. As the general manager, she is just helping them to protect the family business.
For large expenditures like introducing Disney animation, the final decision still lies in Run Run Shaw's hands.
And in terms of her heart, Fang Yihua actually has the same views and ideas as Run Run Shaw. Both of them are unwilling to use precious funds on introducing programs.
The only way for a TV station to become an evergreen is to solidly cultivate local artists and program producers in Hong Kong Island.
If you only think about taking shortcuts and keep spending high prices to import foreign TV dramas and programs, it is just drinking poison to quench thirst. You have no confidence or foundation at all.
Once no programs are introduced, or the introduced programs are not as effective as expected, the ratings of the entire TV station will collapse immediately.
After hanging up the phone, Fang Yihua leaned back in her chair and thought carefully.
Run Run Shaw’s judgment is usually not wrong…
But Kobayashi Tenwang is indeed a bit too weird.
And Liu Rumeng, who was suddenly pushed to the front by Kobayashi Tianwang, does not seem like a simple vase.
The 40% ratings report was like a thorn stuck in her heart, and she couldn't pull it out.
On the other side, that evening, the golden glow of the setting sun poured into the spacious living room of the Guo family villa in Repulse Bay.
The Guo family members, who usually were busy with their own work after dinner, gathered together at this moment, their eyes all turned to the TV with the flashing picture.
On the screen, the protagonist Ash and Pikachu are having a battle.
Originally, in the Guo family, during prime time after dinner, the TV was always locked on TVB, and the whole family watched TVB dramas together.
Especially Mr. Guo, he has always been a die-hard fan of TVB, especially the commercial TV series produced by TVB. The content is realistic, the plots are closely linked, and the actors' acting skills are also good, which is very much to his taste.
However, in the past two days, in order to support Asia Television, which is managed by his granddaughter Liu Rumeng, Mr. Guo didn't even watch "Strong Man" and accompanied his grandchildren to watch the Asia Television cartoon "Pokémon".
"Look! Pikachu is discharging again! One hundred thousand volts!" Guo Jingan jumped up excitedly and shouted, pointing at the screen.
"I think Charmander is the most powerful!" Guo Jingzhu argued unwillingly.
Several younger generations were watching intently, and even Aaron Kwok gave up his daily dance practice after dinner and lay on the sofa in the living room, watching with great interest.
The adults sat on the sofas on the periphery, their minds clearly not on the animation.
However, the topic all revolves around Asia Television, which has been carrying out program reforms in recent days.
"I really... didn't expect that!"
Guo Zhiming, the second son of the Guo family, lifted his teacup, shook his head, and sighed in disbelief. "A few days ago, Asia Television was half-dead, and today I saw in the newspaper that its prime-time ratings have shot up to 40%! This is seriously competing with TVB!"
"This is all Xiaolinsheng's plan."
The boss, Guo Zhiqiang, had a red glow of excitement on his face. "What I didn't expect was that Mengmeng would actually become the general manager of Asia Television! Xiao Linsheng handed over such a large TV station to her! Such trust, such courage!
I heard yesterday that the ratings were 30%, and today it's estimated to be 40%. At this rate, won't it surpass TVB tomorrow? This is going to be exciting! They're going to come from behind and directly challenge the leader!
As the eldest son of the Guo family, Guo Zhiqiang really wants to make a career for himself.
It’s a pity that his actions in his early years made the old man completely lose confidence and trust in him.
It was almost impossible for him to make a big splash in the Guo family business again. Therefore, he was particularly concerned about the development of Asia Television. Even though the old man objected, he decided to find an opportunity to talk to Mengmeng about it. He would definitely be able to play a huge role by going to Asia Television to help her.
The second son, Guo Zhiming's wife, Li Meifeng, also smiled and said, "That's right! Mengmeng has really made it big now. The whole of Hong Kong is watching her. Asia Television's reforms this time are really powerful."
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