The atmosphere in the conference room of TVB's administrative building was very depressing, like the calm before the storm.
If Asia Television's ratings did not threaten TVB in the past two days, then the ratings released today gave Run Run Shaw a hard slap in the face.
This time, even he couldn't keep calm. Another TVB boss, Li Ka-shing, also rushed over and convened an emergency meeting of all senior executives.
Run Run Shaw sat at the main seat beside the large mahogany conference table with a very ugly expression on his face. He glanced at the TVB executives who came into the conference room one after another, as if he wanted to eat them all.
Li Ka-shing was sitting next to him, his eyes equally solemn. He had never imagined that in just a few days, TVB, which had dominated the ratings throne in Hong Kong Island for so many years, would suddenly be surpassed by the newly established Asia Television.
Everyone present was clearly focused on the report that had just been placed in the center of the table. The data showing an estimated 40% viewership rating for Asia Television's prime-time program made everyone present look gloomy and uneasy.
This is golden time!
When TVB was at its peak, it could easily achieve a viewership rate of over 90% thanks to its popularity. That meant that during that period, every television set that was turned on in Hong Kong Island was showing TVB.
But now, Asia Television’s ratings have soared from single digits to over 40%, which means that TVB’s own prime-time ratings can hardly even maintain 50%!
Fang Yihua stood in front of a display board that displayed the eye-catching front-page advertisement of Asia Daily, which announced "Asia Television's flagship self-produced program 'Focus Interview'".
Yes!
This provocative and crisis-filled announcement was the direct trigger for this meeting.
A few days ago, Asia Television was close to catching up with TVB in terms of audience share simply by purchasing TV programs.
Now they are so confident and have launched a self-produced program called "Focus Interview" with great fanfare.
If they succeed, not to mention a viewership rating of over 40%, as long as it exceeds 30%, it will fully demonstrate that Asia Television now truly possesses the ability to produce excellent programs. From this level, it can truly compete with TVB.
so……
Fang Yihua was in a very heavy mood, even a little confused. She laid out the data and reports and began to report to the two bosses:
"Shao Sheng, Li Sheng, the situation... is more serious than expected. A children's animation, in just two days, has ripped a huge hole in our prime time slot.
Although the advertising is small, it is their first revenue since the reform. Not to mention, today's prime-time "Focus Interview" is a self-produced program of Asia Television, and we haven't received even a little inside information about this program, so I am quite worried..."
When Run Run Shaw heard this, he frowned. He did not expect that Fang Yihua, the general manager who controlled the overall situation of TVB, would "shake the morale of the troops" in such an occasion.
So, before Fang Yihua could finish, he immediately interrupted her and said, "Ah Hua! It's just a cartoon. How long can children's curiosity last? How many cartoons can Longteng Newspapers broadcast every day?
I still hold the same opinion as I told you privately before. "Strong Man" is our trump card. It has achieved great success in both word-of-mouth and ratings. The quality is there.
Especially for high-value commercial advertisements, such as watches, jewelry, clothing, and hotels, which one would invest in children's animation time slots?
Ah Hua, there's no need to be so depressed. It's just that adults can't take away the TV watching time from their own children for the time being. Keep your composure. This little storm won't overturn TVB's ship.
Lee Ho-wo also nodded. He was Run Run Shaw's most steadfast ally. "Sixth Brother is right. Asia Television's surprise attack caught us off guard, but its lack of stamina is a major flaw. TVB's heritage and ability to produce its own content are far beyond the reach of their efforts to source a few animated series. Once the hype dies down, the audience will naturally return."
Fang Yihua took a deep breath and tried to suppress the anxiety in her heart.
The boss's calmness gave her some support, but the glaring 40% viewership forecast still felt like a thorn in her heart.
Looking at the many TVB executives below, the confidence on their faces is no longer there.
Fang Yihua knew that simply comforting herself in this way would not solve the current problem.
At least to stabilize the morale within TVB, we must first win a big victory.
"That's what they say, but Mr. Shao, Mr. Li, Asia Television has clearly been planning this for a long time! Tonight's so-called 'homemade flagship program, 'Focus Interview,' even boasted about it so loudly. It's clear they're trying to strike while the iron is hot and completely suppress us! We absolutely cannot sit idly by and let them continue to steal our attention!"
When Run Run Shaw heard this, his eyes flashed. Looking at the state of other TVB executives, he knew that he could not simply rely on TVB's past glory and status to paralyze himself and others. Moreover, he also knew Fang Yihua very well and knew that she would never be willing to passively take a beating.
So, after a moment's hesitation, Run Run Shaw asked cautiously, "Ahua, how do you want to deal with this?"
Fang Yihua's spirit tensed up instantly, and her mind was calculating at lightning speed.
She immediately thought of the hottest resource at hand, which was the Miss Hong Kong pageant that had just ended and whose popularity was still lingering!
Although runner-up Liu Rumeng and third-place winner Lu Ruirong broke their contracts and joined ATV, champion Zhu Lingling is still here! The other contestants are also here!
"Shao Sheng, Li Sheng, the hottest topic on TVB right now is the Miss Hong Kong pageant that just concluded! It's true that the runner-up and third place winner went to ATV, but the champion and the rest of the contestants are in our hands! This is a ready-made, huge focus! Instead of passively defending, why not take the initiative?
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