Immediately have the program department plan! Tonight during prime time, while ATV is airing that mysterious new show, we'll...
No! If it was just this year's Miss Hong Kong pageant, it wouldn't be enough to attract attention or create a sense of freshness.
Yes, not just this year's Miss Hong Kong pageant, but also previous Miss Hong Kong champions will be invited back to host an unprecedented grand event - 'Miss Hong Kong Starry Night'!
The theme is... to select the 'Most Beautiful Miss Hong Kong' ever! The stage needs to be gorgeous, the lights need to be dazzling, and most importantly... let them perform a swimsuit encore! The swimsuits need to be beautiful and sexy!
The whole of Hong Kong loves watching this! We have to steal the limelight from ATV!
Also, notify the distribution department now, contact all the major evening newspapers immediately! Put a preview on the TV subtitles immediately! Hurry! Build momentum before the ATV program even starts!
Fang Yihua finished speaking in one breath, her chest rising and falling slightly.
This is a do-or-die battle, but it is also the fastest and most eye-catching solution she can think of at the moment - using the most intuitive sensory stimulation to fight against ATV's unknown "trump card".
Run Run Shaw gave Fang Yihua a serious look. A swimsuit show, while a bit direct, was the most effective way to grab attention at this critical juncture.
He nodded slightly, and Li Ka-shing also expressed his agreement.
Run Run Shaw said in a deep voice, "Let's do as you say. Ah Hua, tell them to be at their best tonight. TVB's reputation depends on them."
The order immediately spread throughout the TVB building like electricity.
The peaceful afternoon was instantly broken, and the atmosphere was plunged into a frenzy of preparations in a race against time.
The program department's phone was bombarded with calls, the director's urgent instructions came one after another, the costume designer was running frantically between the dressing rooms, and the dressing room was in chaos.
The advertising fees for the evening paper to publish an emergency notice were quickly approved, and on newsstands across Hong Kong, alluring words such as "TVB Miss Hong Kong Starry Night", "Swimsuit Encore", and "The Most Beautiful Miss Hong Kong in History" were displayed in a tit-for-tat challenge to ATV's "Ace Homemade Program" and "Stay Tuned".
The ratings war between Asia Television and TVB is in full swing.
And in the study of the Governor's House.
Sir Murray MacLehose put down the Asia Times and Sing Tao Daily in his hands. The front pages of the two newspapers showed the rise of ATV and the predicament of TVB respectively.
"My dear!" MacLehose said, looking at his wife, Teresa Tang, who was refilling his glass of Ceylon tea. "This Mr. Lin is like a wizard, constantly conjuring surprises from his magic hat. He used a Japanese animation to practically shake up the Hong Kong television industry for over a decade."
Deng Liping placed the exquisite bone china cup in front of her husband and glanced at the newspaper. "Murray, I noticed that almost every newspaper mentioned this. Yesterday, ATV actually received nearly half a million Hong Kong dollars in advertising revenue from several companies thanks to 'Pokémon.' It's not a lot, but it's a successful start."
Teresa Teng has always been optimistic about Kobayashi's acquisition of Asia Television. She believes this "Kobayashi whirlwind" will bring some new changes to Hong Kong's television industry.
"It's indeed not high! But it is precisely because it is not high that it further proves the ingenuity of Xiaolinsheng's move." Murray MacLehose said with a smile.
Deng Liping picked up the bone china cup, sipped the tea elegantly, and said, "Oh? Five hundred thousand Hong Kong dollars, but a fraction of a single episode of a major TVB program. What's so wonderful about it?"
MacLehose tapped the newspaper's audience ratings lightly and said, "It's precisely this 'not high'. Dear Delaney, you see, its source is the children's food factory and toy manufacturer.
What does this mean? It means that Xiaolinsheng didn't attempt to directly challenge TVB's monopoly on the high-value advertising market. Instead, he forged a new path, forging a new gold mine in the children's time slot, which everyone considered to be of little value, capable of boosting viewership by 40%. With a few "worthless" cartoons, he dug a golden brick from the very foundation of TVB's edifice: the loyalty of its core audience!
Sir Run Run Shaw's statement that 'it's just that the adults can't compete with their own children in watching TV' seems to be a very rational and reasonable analysis, but in fact it is arrogant and underestimating the new rival, Asia Television.
He forgot that the adults, holding the children's remotes, were equally captivated by the new screen. This half-million was a stepping stone, but also a declaration of war. It announced ATV's ability to plunder their user base and time using a model TVB had never considered, and even disdained. This was the real threat. Even someone as experienced as Sir Run Run Shaw might have underestimated the enemy this time, misjudging them.
To be able to sit in the position of Governor of Hong Kong, Murray MacLehose must be very capable.
Judging from the current observations, MacLehose has reversed his previous confidence in TVB.
It was really because Kobayashi Tenmo's moves were too strange and too biased, making it completely difficult to cope with them. Sir Run Run Shaw's TVB was passively taking the beating from the very beginning.
Deng Liping's eyes flashed with understanding upon hearing this. Then, remembering another briefing she had just read, she said, "It seems TVB isn't completely clueless about what to do. Mona Fong issued an urgent order at noon, urgently moving the 'Miss Hong Kong Champions Return' special program, originally scheduled for next month, to tonight's prime time slot."
Rumor has it she's planning to have all the champions compete on the same stage, even... in swimsuits? Is this the only tactic TVB has left? Trying to use sex appeal to attract attention?
Upon hearing this, MacLehose also laughed with a hint of sarcasm and said, "Sir Run Run Shaw and Miss Fang have been running TVB for many years and they are well aware of the preferences of Hong Kong Island residents.
My dear, there is more to this chapter. Please click on the next page to continue reading. It will be even more exciting later!
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