Liu Xiaoqin was a straightforward girl who couldn't keep things to herself. Upon hearing Zhou Qiqi's decision, her eyes widened immediately, and she blurted out:
“Master Zhou, we’ve finally stumbled upon such a great opportunity! It’s Zhang Xiaoqing! If she wears our clothes at such a grand gala and the whole country sees them, our clothes will definitely sell like hotcakes! Shouldn’t we use the best materials and hire the best tailors to make her a perfectly fitting, top-of-the-line dress? How can we just give her an ordinary one?”
Factory Director Zhang Guoqiang, standing nearby, also looked puzzled, scratching the back of his head as he echoed:
"Yes, Qiqi, when you designed the costumes for the performing arts troupe, you meticulously worked on every button and pleat, making repeated revisions to strive for perfection. How come you're so casual with Teacher Zhang Xiaoqing instead?"
He really couldn't understand it; this was completely different from Zhou Qiqi's usual pursuit of perfection.
Seeing how anxious and upset the two of them were, Zhou Qiqi became even more composed.
She slowly sat back in her office chair, leaning slightly back, her eyes clear, a confident smile playing on her lips, and said:
"Director Zhang, Xiaoqin, I understand what you're saying. Zhang Xiaoqing has a huge influence; if she wears our clothes, her exposure will definitely be high, and many people will come to inquire and want to buy them, but—"
She abruptly changed the subject, a sly glint in her eyes, and asked:
"Think about it from another perspective. If you were an ordinary person, and you saw Zhang Xiaoqing wearing a particularly beautiful dress on TV, you would be itching to buy it too. But after inquiring, you would find out that her dress was specially made, with special materials and a unique design, and you couldn't buy the same style at all. Even if we bought the same dress from the same factory, it wouldn't feel the same when you wore it. In that case, would you still want to buy it?"
After she finished speaking, Zhang Guoqiang and Liu Xiaoqin were both taken aback.
She paused briefly to give them both a moment to process what she was saying before continuing:
"But what if Zhang Xiaoqing were wearing the same style and size that we normally sell in our store? You'd see it and think, 'Wow, isn't this the same brand 'Qi' that hangs in department stores? And the price is reasonable, you can get it for just over ten yuan! Wouldn't you be even more excited? Wouldn't you feel that spending so little money to dress exactly like a big star is such a great deal!"
This is the celebrity effect.
In Zhou Qiqi's previous life, during the information-saturated era, this tactic had already been mastered by businesses.
She vaguely remembered that later, during a Spring Festival Gala, a female celebrity wore a pink coat, and the gala was still going on.
The same product was quickly spotted by sharp-eyed netizens, instantly sparking a lot of discussion. The brand's popularity and prestige skyrocketed.
But Zhou Qiqi knew in her heart that it was the early 1980s, and the national conditions and consumption concepts were completely different from those of 30 or 40 years later.
Nowadays, ordinary people don't really have a concept of brands. It's common for most people to just buy a piece of cloth and have a tailor make their clothes.
Therefore, what she needs now is not to elevate the brand's image, but to increase brand awareness in the most direct and approachable way.
She wants everyone to know.
Buy a Qi brand product for just over ten yuan, and you can easily have the same style as the superstar Zhang Xiaoqing!
After hearing Zhou Qiqi's analysis, Liu Xiaoqin's eyes lit up, and she clapped her hands excitedly, saying:
"I'd definitely choose the latter one! For just over ten yuan, I can wear the same clothes as my idol—it's amazing! Mr. Zhou, how do you think your brain works? Not only is the clothing design fantastic, but you also have a brilliant grasp of the marketing! You're incredible!"
Zhou Qiqi dared not accept such praise. She knew she had only cheated, so she humbly waved her hand and said:
"It's nothing, just some random thinking, I only know a little bit about it."
Zhang Guoqiang frowned and pondered for a long time. Although he felt it made sense, he still had some concerns:
“Master Zhou, your idea is quite novel and makes sense, but... I’m worried about one thing. If we treat her so casually, won’t Ms. Zhang Xiaoqing feel that we’re not taking her seriously enough and are neglecting her? She is a big star after all. What if she gets upset and refuses to wear our clothes?”
Zhou Qiqi was taken aback. She had been so focused on market strategy that she hadn't thought about this point in detail.
However, she quickly came to terms with it.
She vaguely learned about Zhang Xiaoqing in her later years; she was a straightforward and generous person with a strong, independent woman's demeanor, and probably wouldn't be too concerned about these details.
She smiled and comforted Zhang Guoqiang:
"Director Zhang, don't worry about that. Think about it, if Ms. Zhang Xiaoqing really cared about these kinds of things, would she have personally gone to the wholesale market to pick out clothes? What she values is the design and style of our clothes, not those superficial things."
Upon hearing this, Zhang Guoqiang and Liu Xiaoqin immediately realized what was going on and nodded repeatedly: "That's right! That makes sense!"
They were so excited that they almost forgot that Zhang Xiaoqing had initially spotted the clothes at the wholesale market.
Zhou Qiqi thought for a moment and then added:
"However, Ms. Zhang Xiaoqing is very magnanimous, so we must not be impolite."
She looked at Zhang Guoqiang and said:
"Okay, hurry up and go to the workshop to find Master Li. Organize a group of experienced workers who are willing to work overtime to quickly produce a batch of our new spring styles. We don't need many, just one piece of each style and color. Then send them directly to the wholesaler in City B. Just say it's a small token of our 'Seven' brand's appreciation. We've given all of the dozen or so styles to Teacher Zhang Xiaoqing. She can choose whichever one she likes!"
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